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opinion Why I Develop Every Domain Name Investment

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About 10 years ago I discovered the secret to domain success. Though, not much of a secret, domain development is a wonderful way to improve upon your investment, yet it is highly underutilized. Once I figured that out, I began developing everything I could get my hands. It’s one of those things that I’m so passionate about, I tend to recommend development to everyone I talk to, even if it wasn't even remotely close to the topic they initiated. It's funny sometimes, the expression on people’s faces when a conversation they started with me makes a 180 degree turn from, "Where can I find an end user for my domain?" to "You should develop it, and here's why!"

Here’s some great reasons why I prefer to develop every domain that I invest in.

Parking vs. Developing

I can certainly understand the draw for many to create a large portfolio of parked domains. Who wouldn’t? It requires little more than your checkbook to amass a stockpile of potential, little energy expended, residual income, and it typically makes back your investment, but why sit on a pile of domains for pennies when you could be making 10x the return on each developed domain? It almost seems fiscally irresponsible once you know what you’re missing out on. I hear it over and over again that people park because they don't know how to code, design, or just don't have the time or money to pay someone else to do it. I get it. I realize that those can be legitimate obstacles for some people. Personally, I think it's a cop-out and a negative mindset. They just have to put their mind to it.

There's always a way to schedule at least 30 minutes a day or budget $10 to $50 a month to put towards developing a domain. I think that sometimes an investor just has so many domains in their portfolio that it's overwhelming to even consider developing them all. I get that too. I understand the feeling of that kind of pressure. Like with anything in life though, one step at a time to get the ball rolling and eventually, in a week, month, year, or decade from now an entire portfolio can be developed. Progress is still progress, no matter how long it takes you.

The main reasons why I stopped parking are:
  • I made more per click (PPC) when I developed vs. a percentage of a click with a parking company.
  • I had more freedom and control over my content and design when developing.
  • I boosted the value of my investment as it grew in traffic, revenue, etc.
  • I was able to save money each year once my domains were able to pay their own renewal fees.
  • I generated profit from my portfolio until the domains and/or websites sold.
  • There was no pressure to sell, and I could hold out for the best offer since there were no more yearly costs per domain.
  • I was able to be found in search engines when I developed, giving me better reach and potential for visitors.
  • I had more control over what type of ads displayed on my pages to avoid any unforeseen UDRP’s.
Quick Flipping vs. Developing

There’s nothing wrong with quick cash. Especially when I started out, I always liked a quick flip where I could turn a $1 coupon .com investment into $10 to $200 within 24 to 48 hours. Frankly, I find that quick flipping is a good way to get your feet wet until one learns more about the industry and how to assess value. Every quick sale you make puts you one step closer to the actual value with cold hard cash that a buyer places at your feet so that next time, you can start putting fixed prices on similar domains.

The quick flip approach can be a particularly satisfying one, especially if you're a fast cash kind of person. However, 9 out of every 10 times, a quick flip leaves lots of money on the table that you could have put in your pocket. Let's not forget how much time it takes out of each day to keep moving each of your domains in a marketplace. We’re talking about a lot of hours per day. Most investors start to realize that while such a business model might be sustainable, they'll burn themselves out and be investing more time than the money they make. How much is your time worth?

In the end, while certainly more time consuming, developing a domain helps you make more productive use of your time. It also allows you to save time in the long run by never having to list the domain for sale. Not to mention, the revenue it generates every year to pay its own renewals and bring profits while it waits for a buyer to inquire about it. Domains will Increase in value each year as more viewers find and refer them to others.

Think about the long term and possibly diversify a little at first. Start out with a few quick flip investments coupled with a few long-term investments, just be careful while developing that you don't infringe on any trademarks.

Long Hold vs. Developing

Just like with quick flipping, it's beneficial to develop and have your investments paying their own renewal fees and bringing in profit each year. It's great if you can afford to renew undeveloped investments every year and not bat an eyelash. However, you'll have more peace of mind if they pay for themselves.

Many investors I've talked to rebut the thought of developing because they feel like their premium one word .com’s value has already hit seven figures, so why bother? But I say, you already own the domain, so why not take a dive into the deep end of the pool and see if it can swim with the big boys? Developing on a parked investment that already has a phenomenal potential will only better your chances at furthering that value and getting more buyers’ attention.

Don’t let this long hold mentality get in your way. If you’re lucky enough to score a premium domain for your portfolio, developing it could make all the difference. Chances are that if you have such a premium domain that everyone already wants and people talk about, developing it even into a five page mini-site could crank out cash like an ATM machine every month.

In Conclusion

There's literally no good reason why an investor shouldn't want to expand on their investments, so that they can profit passively while they wait for the right buyer. They could even have it generate leads for another investment project of theirs. Sometimes one has to sweat a little and dig their heels in before they can find the true potential in an investment. Don’t forget the age old line, “it takes money to make money,” and what better way is there?

Now that you know, there’s no more excuses. It’s time to stop procrastinating and start being productive with your investments. Before you know it, you’ll be telling all your friends to develop, like you’ve been doing it all along. I know I did.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Ok, lot of stuff I disagree with.



How do you get it when you only have 15 domains? You can't compare that to somebody who has hundreds/thousands.



This is a horrible message you're sending out. A minisite in 2015? 30 minutes? If this worked, how come you only have 15? Why aren't you cranking them out? Making more money? Doesn't this go against what you say in the video as well when you talked about development? You're pushing people to make crap sites, when you should be pushing quality sites. And you don't get quality done with a 30 minute minisite. I hope this isn't some lead up to some future product.

Time is money. To waste 30 minutes on something that has no chance in ranking, tell me how that is time well spent?

How about you do a live example of this. Since it only takes 30 minutes. Get a new domain, film yourself and put it on YouTube.
1. I'm down to 15 domains because I sold all the others (Discussed this in the video interview).
2. What works for me, may not work for others, there is no domain bible everyone must follow.
3. I had 250+ domains at one point and managed to sell them all just fine after developing them all first (I think that qualifies as hundreds, not to mention the thousands I've bought/developed/flipped over the years faster than I could let them sit)
4. I decided to stop buying in bulk (Hinse selling off my 250+ portfolio, also talked about in the video interview)
5. Just because I no longer own 250+ doesn't mean I have forgotten what it was like to have that many.
6. Even in 2015, a mini-site generates more revenue than a parked page or a domain that just sits and continues to accrue yearly renewals because it isn't selling.

You can make all the excuses you want as to why you refuse to dedicate any time in developing a portfolio of domains. That's your choice. If what you do now works for you, keep it up. What works for one may not work for others and I wish you the best of success in your business model. Obviously, developing isn't your thing and I won't knock you for it. Glad you found a niche in the industry that allowed you to finacially go full time with it. ;)
 
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Obviously, developing isn't your thing and I won't knock you for it. Glad you found a niche in the industry that allowed you to finacially go full time with it. ;)

I have more sites that make money than 15. I'm just trying to figure out why you don't since it's so easy. All those sites you sold, why if they were making money, profit? Again, why aren't you making new ones? Are you up for showing your method with a new live example? I would love to see anybody here literally work 30 minutes on a site and for it to make money. Anybody can post about it all day long. Show me. Anybody.

You're making this sound so easy, the thing is there are plenty of people on this forum that do develop. They know it takes time to learn how to make a site. Get good content. SEO. Other marketing. Research. Updating. etc. You're coming in like let me pump something out in 30 minutes.
 
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I have more sites that make money than 15. I'm just trying to figure out why you don't since it's so easy. All those sites you sold, why if they were making money, profit? Again, why aren't you making new ones? Are you up for showing your method with a new live example? I would love to see anybody here literally work 30 minutes on a site and for it to make money. Show me.
Please re-read the article to identify with the point of developing in order to "SELL" it easier or boost the value to make more profit. Why would someone keep what they developed for the sole purpose of selling? your questioning makes no sense in reflection of what this article was intended for. If you want to debate developing to keep and never resell, that's a completely different topic. This article was just to get domains up to pay for them self till they sold ($12 a year each in renewals depending on extension?), not to teach anyone how to develop a long term sustainable business site.

I'll be releasing an article Tue. that goes into more depth and detail on how I build my long term business model sites. I would love for you to follow up with me after you read that one if it doesn't answer those long term development questions for you. :)

Again, this is not a tutorial to teach you about building a long term business website, just an article on one of hundreds of different techniques I've used. Rather than take this article off-topic from what it was intended for, I invite you to read the next article when it rolls out to help clarify the difference between a development to flip and a development to keep long term.
 
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Can I get a link to the video interview that keeps getting referenced in this discussion? thanks.

Great stuff!
 
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Can I get a link to the video interview that keeps getting referenced in this discussion? thanks.

Great stuff!
Below

1. I'm down to 15 domains because I sold all the others (Discussed this in the video interview).
2. What works for me, may not work for others, there is no domain bible everyone must follow.
3. I had 250+ domains at one point and managed to sell them all just fine after developing them all first (I think that qualifies as hundreds, not to mention the thousands I've bought/developed/flipped over the years faster than I could let them sit)
4. I decided to stop buying in bulk (Hinse selling off my 250+ portfolio, also talked about in the video interview)
5. Just because I no longer own 250+ doesn't mean I have forgotten what it was like to have that many.
6. Even in 2015, a mini-site generates more revenue than a parked page or a domain that just sits and continues to accrue yearly renewals because it isn't selling.

You can make all the excuses you want as to why you refuse to dedicate any time in developing a portfolio of domains. That's your choice. If what you do now works for you, keep it up. What works for one may not work for others and I wish you the best of success in your business model. Obviously, developing isn't your thing and I won't knock you for it. Glad you found a niche in the industry that allowed you to finacially go full time with it. ;)

250+? In the video you said 150+ was the most you ever had, video below.

Looking forward to the long term article. I hope the model is based on more than relying on search engines for traffic, because that's not a good long term strategy. I've seen way too many people make that mistake.

6. Even in 2015, a mini-site generates more revenue than a parked page or a domain that just sits and continues to accrue yearly renewals because it isn't selling.

How do you know this? You can't. Every domain is unique. The only way to know for sure is to test out different methods.

Short term, it probably hurts your chance at a sale. If somebody visits what looks to be a developed site, it's being used. Unless that developed mini-site has a big, easy to see The Domain For Sale sign.

As far as revenue, I think with most domains, it's probably better off parked. Those pages are setup to convert. I can see a few exceptions. If you have a domain that's getting some traffic, maybe there are better ways to monetize it, leads, affiliate links etc. You would have to test it out yourself to know for sure. But to your title, Develop Every Domain, it's just not going to make sense for the majority of domainers. Domainers want to sell domains right? If somebody wants that domain, they could care less if it's parked or developed, I don't care. But I do think a developed site makes it look less likely to be up for sale. That's why I think it might hurt.


 
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please don't forget the "why I" in the title which indicates I'm only talking about what I've done, my " what works for one may not work for another" comments, or the "opinion" tag in front of the title which is only based on trial and error testing since 2005. I am by no means an expert and have a lot to learn still.

have a wonderful day and keep an eye out for the next article (which will also be only based on my own testing and opinion that will not be a solution for everyone). ;)
 
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Great discussion JB and Eric.
 
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I've sold domains that I was actively using, btw. Not just mini-sites - active blogs that I was posting to daily. The buyers came at me with strong offers out of the gate knowing that they had to pay more than the value of the site itself to me at that point.

And I've made offers on domains which had active sites (probably too low in most cases).

So I'm not sure the argument that you won't get offers holds up if it's a really good name. However, ymmv.
 
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We have several hundreds, will provide services for thousands.

For us the red pill has been WordPress Multisite Networks =)
lmgtfy .com/?q=WordPress+Multisite+Networks
 
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Thank you for this very good discussion Eric!
 
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After a little more thought, I think this question deserves it's own article. So I'm going to take some time this week to dedicate to writing one that outlines some of my top choices for monetizing over the years that yielded the best returns. Please be patient, I should have it ready to roll out by Tue. and I'll update you as soon as it goes live.

Thanks,
Will be looking for it. Thank you.
 
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Great pros and cons for Eric and JB. Bright light comes from a positive and negative side. Definitely, bright ideas arise. Enlightening post.
 
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I am in the Development Business myself. Perhaps almost 85% of my revenue, comes from development. And i own close to 3,000 domains now.

Of course not all of them are developed. Many of them are just stockpiled in my freezer bay. Nearly all of them are COM extensions. Only a few NET and ORG extensions.

I like to buy domains that are in my view, have a good "branding" potential. I like to stockpile them in my own freezer, because i do not like them to fall into someone else's prison cells.

I feel sad about nice brand names that are just being held hostage in prison cells doing nothing. If you don't snatch them the first time, these domains will simply just get passed to one hostage-taker to another, with the price getting jacked-up every time the ownership changes. So i'd rather snatch the name early, and just stockpile them in my fridge "for future use". It is CHEAPER to pay renewal fees, than to pay ransom fees.

My business model revolves around partnering with business owners (the end users), who want their business to have an internet presence. The Development part, is pretty standard stuff. The usual e-commerce portals, corporate websites, etc.

Your basic problem with Development, is the CONTENT.

What i see, especially with Domainers, is that you are FORCING yourself to produce content to give value to the domains you own.

This is the reverse of being an End User. An End-User already has superb content, it's just that they don't have the domain to house those content.

The pitfall of a Domainer producing your own content, is that YOU ARE NOT AN EXPERT on the content you are making. You can't possibly be an expert in cooking, gardening, forex trading, fashion, politics, astronomy..... You can't be a jack of all trades.

If you do "forced development", you will just end up making Mini-Sites. These minisites are only meant for one thing - and that is to TRAP people into clicking advertisements by tricking them into believing that you have something "useful" to say on your website, when in reality you are either just rambling about your idea on the topic, or simply doing content spinning.

Other "forced developers" hire freelancers to write content for their domains. But mostly, these freelancers are nothing but professional content spinners.

Content spinners are like make-up artists. They can turn an ordinary woman, into Katy Perry. Imagine what kind of magic that will do to your domain, right ?? But deep inside, you know it's still not the real thing.

My business model is to partner with the product creators or the content authorities, to bring their creation or ideas to the internet and expand their reach.

I have about 200 fully developed sites. The rest of my domains either have minisites that earn ad revenue enough to pay for their renewals and hosting fees, or just sitting idle pointing to nothing. But mostly, i try to set-up some kind of static "corporate-looking" content on these idle domains, to create the illusion that they are being used. I don't want somebody to find a hole they can use to UDRP me about a domain they believe i am just squatting on.

Of course, if you do happen to own close to 3,000 domains, it would be inevitable that sooner or later someone out of the blue will inquire if one of the domains in your portfolio is for sale. So that part, is what makes up my Domaining sideline revenue.

I understand my model does not apply to many Domainers, because many domainers are lone-wolf warriors. You are a one-man army, just sitting infront of your computer, amassing domains by just clicking and typing your credit card number.

However, if you want to expand, you would eventually have to go out and reach out to do business. To make money, you need to fill someone else's need. What do people need? Some people just need the domains. So that's why you are a domainer. You just sell domains.

But i discovered that there are more people who want more than just domains. The more stuff they want you to do, the more money they want to pay you.

Domaining is a difficult business model for me. Because once you sell the domain, you are hard-pressed to go find looking for another gem to replace the one you sold. So mostly, it's a one-time payment. And there is no guarantee you can find another gem to flip again. Not to mention it is very time-consuming, and the time you do spend looking for domains in the dropped pools or someone's prison cells, are not very pleasant time spent.

But if you have a business model that produces a sustainable revenue, then you don't need to hang around the garbage dumps sifting through the thousands of trash looking for that gem, if you are lucky. And that, to me, is more comforting.
 
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I am in the Development Business myself. Perhaps almost 85% of my revenue, comes from development. And i own close to 3,000 domains now.

Of course not all of them are developed. Many of them are just stockpiled in my freezer bay. Nearly all of them are COM extensions. Only a few NET and ORG extensions.

I like to buy domains that are in my view, have a good "branding" potential. I like to stockpile them in my own freezer, because i do not like them to fall into someone else's prison cells.

I feel sad about nice brand names that are just being held hostage in prison cells doing nothing. If you don't snatch them the first time, these domains will simply just get passed to one hostage-taker to another, with the price getting jacked-up every time the ownership changes. So i'd rather snatch the name early, and just stockpile them in my fridge "for future use". It is CHEAPER to pay renewal fees, than to pay ransom fees.

My business model revolves around partnering with business owners (the end users), who want their business to have an internet presence. The Development part, is pretty standard stuff. The usual e-commerce portals, corporate websites, etc.

Your basic problem with Development, is the CONTENT.

What i see, especially with Domainers, is that you are FORCING yourself to produce content to give value to the domains you own.

This is the reverse of being an End User. An End-User already has superb content, it's just that they don't have the domain to house those content.

The pitfall of a Domainer producing your own content, is that YOU ARE NOT AN EXPERT on the content you are making. You can't possibly be an expert in cooking, gardening, forex trading, fashion, politics, astronomy..... You can't be a jack of all trades.

If you do "forced development", you will just end up making Mini-Sites. These minisites are only meant for one thing - and that is to TRAP people into clicking advertisements by tricking them into believing that you have something "useful" to say on your website, when in reality you are either just rambling about your idea on the topic, or simply doing content spinning.

Other "forced developers" hire freelancers to write content for their domains. But mostly, these freelancers are nothing but professional content spinners.

Content spinners are like make-up artists. They can turn an ordinary woman, into Katy Perry. Imagine what kind of magic that will do to your domain, right ?? But deep inside, you know it's still not the real thing.

My business model is to partner with the product creators or the content authorities, to bring their creation or ideas to the internet and expand their reach.

I have about 200 fully developed sites. The rest of my domains either have minisites that earn ad revenue enough to pay for their renewals and hosting fees, or just sitting idle pointing to nothing. But mostly, i try to set-up some kind of static "corporate-looking" content on these idle domains, to create the illusion that they are being used. I don't want somebody to find a hole they can use to UDRP me about a domain they believe i am just squatting on.

Of course, if you do happen to own close to 3,000 domains, it would be inevitable that sooner or later someone out of the blue will inquire if one of the domains in your portfolio is for sale. So that part, is what makes up my Domaining sideline revenue.

I understand my model does not apply to many Domainers, because many domainers are lone-wolf warriors. You are a one-man army, just sitting infront of your computer, amassing domains by just clicking and typing your credit card number.

However, if you want to expand, you would eventually have to go out and reach out to do business. To make money, you need to fill someone else's need. What do people need? Some people just need the domains. So that's why you are a domainer. You just sell domains.

But i discovered that there are more people who want more than just domains. The more stuff they want you to do, the more money they want to pay you.

Domaining is a difficult business model for me. Because once you sell the domain, you are hard-pressed to go find looking for another gem to replace the one you sold. So mostly, it's a one-time payment. And there is no guarantee you can find another gem to flip again. Not to mention it is very time-consuming, and the time you do spend looking for domains in the dropped pools or someone's prison cells, are not very pleasant time spent.

But if you have a business model that produces a sustainable revenue, then you don't need to hang around the garbage dumps sifting through the thousands of trash looking for that gem, if you are lucky. And that, to me, is more comforting.
excellent post. I'll be talking about some of this in my next article as well as a few of my revenue models.

thanks for sharing. Always nice to read about others with similar development thoughts:)
 
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I developed many of my sites in an hour or two, I don't do it to increase revenue but to protect them form company's who would like my names but do not want to pay for them. So even though some the links on the sites may not work after a few years I feel company's like Chilli's will think twice before going to WIPO and try to take a domain like BabyBackRibs.com from me. Other sites like FloridaCondos.com allow me to point other real-estate related sites I own to it like Luxurycondos.com thus protecting multiple names with one web site. As far as perspective buyers not thinking it is for sale because it is a developed site that has not happened. One look at the site and someone interested in the name can see I am not making a ton of money on it so I still get offers. One added plus is it keeps low ballers from making unrealistic offers which is fine with me.
 
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Your basic problem with Development, is the CONTENT.

What i see, especially with Domainers, is that you are FORCING yourself to produce content to give value to the domains you own.

Very good point you bring up. I always encourage people to not develop unless they not only have a solid business plan but have the means either by themselves or hiring others to keep it going. This includes content creation. And if they do develop to choose a handful of their best names at a time until that set can pay for the next round of developed websites.

Of course that doesn't work for everybody because of the different quality of names, monetization methods, audience, etc among each portfolio so a strategy needs to be developed on a portfolio by portfolio basis.
 
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SO much great things to learn!! Thanks to all that contribute and making Namepros a great learning place for domainers!!

Love the article!
 
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When one has hundreds or thousands of domains, they either drop the standards of what constitutes 'development' or simply don't bother with it. The healthiest approach is to select domains that generate consistent parking revenue and park them, identify the ones with short term potential and flip them, set aside the most valuable ones and tag them for sale long term, and lastly, pick a handful for developing a business on. The latter kind also enjoy a lower tax bracket when sold as a business, as opposed to as domains only.

^^ Yes, this. ^^
 
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One problem I've always noticed that has prevented me from developing more domain names I own into sites is well, Sedo. I like to list my domains for sale at Sedo, because that's how some buyers find names. However, one thing I have always hated about Sedo is that Sedo takes a much higher commission if your domain is developed and not parked at Sedo. What do you guys think about this? And do you just face the facts that you need to pay significantly higher commissions if your site is not parked at Sedo, but rather developed? I also see this pricing structure by Sedo as detrimental to the overall development of the web. Because it prevents people, like me, from wanting to develop certain domain names into full web sites.
 
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One problem I've always noticed that has prevented me from developing more domain names I own into sites is well, Sedo. I like to list my domains for sale at Sedo, because that's how some buyers find names. However, one thing I have always hated about Sedo is that Sedo takes a much higher commission if your domain is developed and not parked at Sedo. What do you guys think about this? And do you just face the facts that you need to pay significantly higher commissions if your site is not parked at Sedo, but rather developed? I also see this pricing structure by Sedo as detrimental to the overall development of the web. Because it prevents people, like me, from wanting to develop certain domain names into full web sites.

I used to be troubled by this dilemma as well, I eventually realized you have to treat Sedo like Sedo treats you, cold and calculating. The only way I feel a "broker" (and man we domainers do often use that term loosely) deserves such high commissions is if they bring the customer to you. If the domain itself generated the inquiry then all Sedo provides is a restrictive and cumbersome negotiation platform that takes a massive slice out of your self-service profits. (Even worse for low priced sales because they have the audacity to charge a ridiculous minimum that effectively brings the commission to 50 and even 60%. WTF.)

Anyway, I now park my revenue names at DomainNameSales, list all my domains for sale there and point most of my non-rev portfolios there also just to route sales inquiries into their platform. I also list my portfolio on Afternic and Sedo as well as any internal markets registrars may have, like Dynadot or GoDaddy but I don't route any domain traffic there.

My basic logic here is that I want the inquiries generated by the domain itself routed to the best sales venue and for me that's DNS, even in this early stage. If an inquiry is generated by a user searching the database of a specific marketplace, then it's a lead I may not have gotten otherwise. Since I know any Sedo inquiry I get came from Sedo it doesn't stab me in the gut as much to pay the higher rate because it wasn't parked there.
 
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Hello!

For a newbie, the perspective of developing a domain name into a real website, will also help filter out a few bad domain name ideas! :)
 
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I am not a Domainer but I once thought that The number of domains sold above 1 Million dollars can be counted on your fingers...

However, How many websites/online businesses were sold above 1 Million Dollars? much much more...

That why I prefer developing online businesses over Domain investment, I just select Domains that might be developed into Websites /or sold one day ( with few exceptions)..

This is especially true for gTLDs, because everyone is expecting not to be able to sell his gTLD before 5 years!...so you better develop some of the domains tell then....and developing sites on new extensions might help promoting new extensions....

I suggest someone should start DevelopYourDomain.how :)
 
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I can say it is quite easy to achieve traffic by even the most minimal development. If the site is a bit obscure it stands a chance of bringing in traffic in stats compared to other mainstream content. Less competition on keywords can allow some of your opportunities to better on things you thought fell short also.
 
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I developed many of my sites in an hour or two, I don't do it to increase revenue but to protect them form company's who would like my names but do not want to pay for them. So even though some the links on the sites may not work after a few years I feel company's like Chilli's will think twice before going to WIPO and try to take a domain like BabyBackRibs.com from me. Other sites like FloridaCondos.com allow me to point other real-estate related sites I own to it like Luxurycondos.com thus protecting multiple names with one web site. As far as perspective buyers not thinking it is for sale because it is a developed site that has not happened. One look at the site and someone interested in the name can see I am not making a ton of money on it so I still get offers. One added plus is it keeps low ballers from making unrealistic offers which is fine with me.

I've still made you lowball offers... :)
 
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