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The second half of 2021 saw eye-popping sales in exact ETH domain names, even in extensions with few significant prior sales. In this article, I take a look at the current status of those domain names, recent ETH name sales data, and how investors are currently pricing their ETH domain names. Just to be clear, this article is about sales of the exact term 'ETH' in the centralized naming system, not about sales of decentralized .eth extension names.

Big ETH Sales in 2021

Even if we restrict ourselves to sales listed in NameBio, 2021 saw many impressive ETH sales.

In May 2021 the exact term ETH sold in the .co extension for $300,000, perhaps not that surprising, since a few years earlier ETH.com sold for $2 million.

The sale of eth.club at $200,000 in mid-September of 2021, the second highest sale ever in the extension, signalled strong demand for ETH domain names.

Later that month eth.website sold for $50,000, a factor of 25x the highest previous sale in that extension.

In the closing months of 2021, the exact term ETH sold at prices of $20,000 plus in a variety of TLDs including .Paris, .cm, .gg, .green, .black, and .pink. In many cases these were the highest-value sale ever in that extension.

The average sales price for exact ETH names in 2021 was $41,400, at least for sales listed on NameBio.

See the full list of exact ETH sales at this NameBio link.

What Triggered the Interest?

ETH is the standard symbol for Ethereum. In their own words:
Ethereum is the community-run technology powering the cryptocurrency ether (ETH) and thousands of decentralized applications.

Most view ETH as central to Web3.

The advertiser stats for the term ETH are 165,000 monthly exact global searches, with a cost-per-click of $1.45.

The OpenCorporates site has 1039 active business and organization listings for the term ‘eth’.

While it is easy to see that ETH.anything would be an easily remembered name, one that could be associated with the positive features of Web3, is there more than that to the gold rush to secure exact ETH domain names?

After all, decentralized systems might seek ENS domains or handshake domains.

I urge readers to contribute to the discussion on why they think demand for the exact term ETH, no matter the extension, is so strong.

How Are ETH Names Being Used?

There were 25 sales in 2021 of exact ETH domain names at prices of $2500 or more. I tried to visit those sites, with results below.

Image-Sales-CurrentUse.png

It turns out that 44% are not in use, in many cases they are still pointed to the marketplace where the name sold.

Only 3 of the sites were developed the day I checked, with 2 more used for redirection, and 1 with a ‘coming soon’ placeholder.

I found that 4 of the names with a significant prior sale were actively listed for sale again.

What About All ETH Domain Names?

The term ETH is one of the most registered. The day I checked, a couple of weeks ago, the term ETH is, according to dotDB, registered in 604 extensions.

For each of those 604 names, I tried to visit the associated website. The results are shown below.

Image-CurrentUse.png

Since this is from all registered exact ETH names, it is not a surprise that 30.3%, 183 names, are actively listed for sale. Many other names, 26.2%, had a parking site. When it was clear that a name was actively for sale, even if the lander was parking, I listed it under ‘for sale’. Nevertheless, many of the sites listed as ‘parking’ are probably actually for sale, therefore the percentage listed for sale is probably lower than true value.

There were 67 of the ETH names developed, and another 16 were redirected. Some of those redirected to the main Afternic marketplace, so probably are just old DNS settings unchanged by new owner.

It is perhaps surprising that 27.2%, 164 names, were not in use at all – no site or redirection, no parking, no sales lander. It is possible that these are being held for future development, or defensive purchases, or until prices rise. Among the names not in use at time of writing was ETH.com.

Interestingly, a few of the names went to a page saying that they were banned.

While we associate ETH most clearly with Ethereum, that is not how all of the names are being used. A few were to networking sites, drawing on the ethernet connection. The name eth.beauty redirects to EtherealBeauty.com, a vegan cosmetic products company.

While I did not explore that list, in addition to the 604 exact ETH names registered, there are according to dotDB more than 1.2 million domain names that include ‘eth’ as part of a longer name.

Are ETH Names Still Selling in 2022?

The simple answer is yes, although not at prices as high as in late 2021. At time of writing, there have been 17 exact ETH sales listed on NameBio during first 6 months of 2022, with an average price of $2480.

The highest price so far in 2022 is ETH.vc, that sold for $12,250. ETH has sold for $2000 or more during the first half of 2022 in extensions including .faith, .attorney, voyage and .photos. In most cases, these sales were the highest ever sale in the TLD.

You can see the full list of 2022 NameBio-listed ETH sales here. That link will update with new sales, so there may be more than 17 on the day you check.

If we compare with 2021, the rate of ETH sales is up in 2022 (in 2021 there were 23 ETH exact sales in the full year), but the average price is down significantly, just $2480 compared to the $41,400 average in 2021.

I know of other reliable ETH domain sales reports from 2022, but I only included those that were verified by NameBio in this analysis.

How Are Investors Pricing ETH Names?

I used Dofo Advanced Search to see how investors were currently pricing ETH exact names. While a number were listed as ‘make offer’, the following graph shows the breakdown for those with buy-it-now pricing.
Image-ETH-Prices-Dofo.png

The majority seem to be holding out for the sales prices we saw late in 2021. Just over one-quarter are priced between $20,000 and $49,999, and another 18% from $50,000 to $99,999. A very common price was $50,000.

Final Thoughts

We covered Finding Technology Trends and Opportunities in the NamePros Blog last year. It includes sites, tools and tips for getting in early on trends.

@MadAboutDomains recently started a valuable NamePros discussion Domain Trends: Hype Then and Now. He urges analysis of past trends, asking questions such as what triggered the trend, and what was the ultimate fate. The framework he suggests can be applied to any trend.

No doubt many domain investors have done very well in the ETH, and other recent, domain name trends. The NamePros Blog interviewed Deninis Tinerino, Domain Smoke, after his big ETH.Paris sale.

Of course for every trend that ends up being lucrative for domain name investors, many others never take off. In 2020 the NamePros Blog considered evaluating trends as domain investments in the article Catching Trains and Avoiding Train Wrecks.

I urge readers to share their views on ETH domain names, and more generally on trending domain name investments.


Thanks to Namebio, DotDB, OpenCorporates, and Dofo, valuable tools used in this analysis.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.

adoni

Restricted (15-30%)
Impact
37
try to register bitcoin or btc
all gone but some premiums are available

Most have $12K year renewals as most big industry keywords have

UsedCars .site .online few other TLD's come with $12K yearly renewals

It's hard to find any major keywords without yearly big renewals attached

So ETH or ETHEREUM in lots of TLD's are now big yearly renewals

No one is talking about yearly renewals in the new TLD's for major indutry keywords
 

adoni

Restricted (15-30%)
Impact
37
Isn't this reflective of many trendy SLD keywords invested into in the past.. basically a fear of missing out on something that really won't be developed into anything worthwhile.

The true long-term developmental examples are few and far between. A real problem in these cases is likely social media influence on investors or well-intentioned startups whom don't understand exactly what they are buying other than it appears to be lucrative at the moment.

The mistake with investing into "blocknames" as an SLD like eth, web3, crypto etc is that they aren't actually blocknames, they are based on traditional extensions which negates the whole point. With real blocknames, they serve a legitimate investment purpose.

This is why I stay away from most trends, they just end up cluttering up the domain space with no real use. Quick buck be damned.

ETH as an SLD keyword blew up because NFTs blew up, with the transactions based on the Ethereum network.
Big money on keywords.eth now

So eth.nTLD is a good bet if it's a industry term

.photos was good

Most new TLD's would want a $12K year renewal for ETH.whatever
Same with most big industries
 

Skipperscrown

Established Member
Impact
13
Great Analysis Bob! This is just incredible and in-depth research, you're a true teacher going beyond your comfort zone to do that and also deeming it fit to share and educate as much users that came/ will come across this and of course, have the patience to read and understand.

ETH is definitely a great keyword, I mean, with all the fuss that Etheruem has been creating over the past years in the crypto market, it's only logical that the same effect would be experienced in the domaining space, which is gradually becoming more evident as the love for the project and web 3, specifically, grows in the modern society.

Moving on, I believe this year is going to be good for the name still. The ETH network is currently focused on the merge to the proof of stake which would have a ripple effect on the project prior to its execution sometime this year. I could be wrong about the effect but it seems that way to me, since the merge is likely to increase the price of ETH in the financial market. IMO.

Anyways, I wonder if the ".eth" extension is actually worth it based on their sales overtime. A number of users on Twitter are always advocating for the extension, maybe its as good as they say; But a similar analysis on that would be greatly appreciated. Thanks once more, HAPPY DOMAINING!
 

alcy

Top Contributor
Impact
34,551
Would be cool to see one on .eth

Been hearing of big sells and will be diving in that realm myself.

dont dive. u will drown

hearing of big sales is real long way from those being real

what was that crap name..beer,eth... ahahha excuse me for a moment while I die laughing at fake news
 

alcy

Top Contributor
Impact
34,551
Big money on keywords.eth now

So eth.nTLD is a good bet if it's a industry term

.photos was good

Most new TLD's would want a $12K year renewal for ETH.whatever
Same with most big industries

stop spreading fake news about .eth shite being good investment. u are clueless
 

alcy

Top Contributor
Impact
34,551
Sold eth.moi
still have two eth.***
eth.corsica
eth.nowruz

u will.never sell those...moi was bit more..sellable.. 4fig right?
 

Sumeeth

DomExpert
Impact
3,608
Nicely articulated article and very informative Bob as usual 😊

I own below domains with Eth for now , hope will sell soon..

Eth.Me.in
Eth.Us.in
Eth.Uk.in
Eth.Tv.in
Eth.Pro.in
Eth.Biz.in
Eth.info.in
Eth.er.in
Eth.Cn.in
Eth.Ca.in

Thanks,
 

alcy

Top Contributor
Impact
34,551
Nicely articulated article and very informative Bob as usual 😊

I own below domains with Eth for now , hope will sell soon..

Eth.Me.in
Eth.Us.in
Eth.Uk.in
Eth.Tv.in
Eth.Pro.in
Eth.Biz.in
Eth.info.in
Eth.er.in
Eth.Cn.in
Eth.Ca.in

Thanks,

jesus but why o why
 
biix
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