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Bob Hawkes

The Most Used Domain Extensions – From Under the Cisco Umbrella

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By Bob Hawkes, Oct 11, 2019
  1. jmcc

    jmcc Top Member VIP ★★★★★★★★★★

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    Most redirects will be HTTP redirects unless they are going to load balancers. Most of the .uk subdomain websites redirect to the .co.uk primary and they use HTTP redirects. There's also a possibility of analytics URLs being included in the data.

    Regards...jmcc
     
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  2. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I think we are agreeing, but you may not agree that we are :xf.wink:. Yes, only 419 .news in Alexa 1M, but was just pointing out as independent evidence that while not many active .news sites the ones that are developed seem in general to have steady traffic.
    I don't think anyone is saying they are?

    As mentioned in a reply posted after your post, depending on how redirects are counted, a few major redirects may be contributing to the traffic as well, even though the .news is not developed. Like I was surprised that CBC.news redirects to our major national news network in Canada, and Apple.news to information on the Apple News service.

    I often use the site: Google command and with some extensions they are either garbage or dark places. But with .news, at least from here, was surprised how many legitimate regional news services seemed to come up.

    I am not about to rush out to double my 0 .news holdings, but I think there is probably legitimate enough traffic that it is indeed somewhere in top 50, traffic wise, doing better than most new gTLDs, but anywhere after 3rd place on that list is at least an order of magnitude down in real use.

    Bob
     
    Last edited: Oct 12, 2019
  3. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    If you do a Google search for:

    Site:.News

    You will see many websites that are actually using .News in addition to Apple and Amazon who might be redirecting their .News domain.
     
  4. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    Where did you see any mention of .news sites being above .com
     
  5. Recons.Com

    Recons.Com Top Member VIP

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    Bob, I appreciate your analytics and my posts are not directed at you. Rather at whoever supplies this misleading tables and stats. Bad analysis, imo, is worse than no analysis at all.

    For example, what is "to some degree"? 1% or 99%? Huge difference, yet, all is boiled down to "to some degree".

    Redirects help landing domain, not the other way around. 419 .news (provided the same ratios are true further than 1MM) or 0.04% of all sites there cannot result in top position like that, no matter how you look at it.

    Hence the conclusion that the whole data is garbage when used for extrapolating how much traffic each extension gets.

    And, yes, .de limited to 1% of population beats most extensions, because most countries (except USA and some others) have the following usage pattern (estimate): 50% local cctld, 30% .com, 20% all others.

    While those 30% globally add up to domination of .com, those 50% in developed markets like Germany can beat the global ones that get only fraction of that 20%. In fact, over 1000 extensions are competing for 20%, while half of that 20% also is taken by .org, .net, .co, .tv, .io
     
  6. Recons.Com

    Recons.Com Top Member VIP

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    in the chart, .news sites are shown as higher traffic than .coms
     
  7. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    If I am not mistaken the chart is saying:

    amount of traffic / number of sites

    is a bigger number for .News than .com
     
  8. Recons.Com

    Recons.Com Top Member VIP

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    Right...

    Basically, if you had some obscure extension, let's call it .extension, and you'd make with it into top 1000, your extension would be recognized as the one with the most traffic.
     
  9. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    As requested, here are the next 50 (i.e. places 51 to 100). Hopefully I did not miss any, as the further down the list the more non domain entries are there. For example the site github.io (which now redirects to a .com after the acquisition of the popular code sharing site) by itself would have made the top 100 list as would Google's brand domain .google.

    You will see a number that people have asked about on this list, such as .au and com.au andd also .nz. Also some of the Radix that seem somewhat popular by other measures, like .online, make this extended list. Not surprising to see big countries like Brazil on the list. App is on the list but .dev is well below it, surprisingly low. Also the well respected .ch is here. The repurposed .fm (and .am near end of other list) are both on it.
    • .video
    • .au
    • com.mx
    • .asia
    • .online
    • .cc
    • .app
    • .fm
    • com.au
    • .al
    • .ch
    • com.ua
    • .br
    • .id
    • com.br
    • .se
    • .sg
    • .gl
    • com.cn
    • com.vn
    • .pw
    • .tech
    • .tr
    • .kr
    • .jobs
    • .la
    • .nz
    • com.tr
    • co.kr
    • .live
    • .at
    • site
    • co.nz
    • .tw
    • .email
    • .hk
    • .top
    • .ac
    • .ie
    • .ws
    • com.tw
    • .dk
    • .pt
    • .services
    • .no
    • co.za
    • .lt
    • .is
    • org.cn
    • com.hk
    So who are not even on this extended list? I was surprised that .global which seems to have a lot of corporate use is well off it. As mentioned .dev is well down. I was surprised that .solutions is not on this list, but it is not far below. I might have thought .solutions would rank above .services, although the difference in even twenty ranking places at this point of the list is probably very little difference in actual use.

    Not surprisingly the once much registered, but never much used, FFM .loan TLD is way off the list, something like 1200 place (I did not calculate exactly but it's gross is past 1300).

    One extension that has sold for high prices a few times, but well down the list is .bio at 400+ on list.

    The geo oriented new extensions seem very far down. Surprised, but I guess their global traffic is hurt by mainly regional interest, as the smaller population country codes, particularly those with languages not widely used in other areas. Even if you got 5% of the traffic in a region with a population of 10 million, that is going to be totally negligible on a global traffic basis.

    @Zilla I personally like the extension too, although don't have many. Like it's elegance and flexibility as a word, and the resales values are decent, and love the reasonable renewal cost. But, at least as the CISCO Umbrella algorithm measures it, it still has a way to go. It's gross position is 225 which would be after the non TLD extractions something like 160 maybe (I did not calculate precisely as it is a manual process). I do expect it will be higher in a year, but not sure if it will make the top 50 or 100.

    I hate to be the bearer of bad news, @bidigitals, but right now let's just say .work has lots of work to do, but room for improvement as a positive! :xf.wink: - it has a gross position of 272 the day I extracted the TLD list, which is probably something like 200 after the non TLD extractions are done.

    Bob
     
  10. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    Thanks to @Bob Hawkes for going through all the trouble to compile all these stats, but it's important to keep in mind that these stats although interesting, but should not be used as the Only metric in selecting what New gTLDs or other TLDs are worth registering for domainers. For one thing even in the most obscure and least popular extensions there are still a handful of domains that might make perfect sense to register. Also there are some extensions that might be popular with end users who register their actual company or personal names and don't care about the most popular keywords that domsiners think are valuable.

    You have to consider many different metrics when registering a domain and most importantly is your own gut feeling when considering what to register as far as having the most potentials.

    For example I like the .ForSale gTLD but it's not even on the list.

    Here are some examples of my domains:

    EVs.ForSale
    3dPrinter.ForSale
    SmartGlasses.ForSale
    SmartHomes.ForSale
    FlyingCars.ForSale
    Wearables.ForSale
     
  11. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I just wanted to say I agree 100% with what you said @oldtimer.(y)

    In new extensions it is quality match across dot and possible end use that matter most.

    There are huge occasional sales in extensions with little traffic or even registrations.

    I think that, as difficult as it is to estimate, traffic is relevant, but only a small part of total picture.

    Cisco Unbrella is one, of several ways, to estimate use. I think it is worth our communities time to be familiar with each of the options and their limitations.

    Bob
     
  12. NameDeck

    NameDeck Design. Develop. Deploy. VIP

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    Nice data. Some unexpected rankings. Keep in mind that they measure DNS queries. This is not equal to web traffic but can relate to any kind of service running on a domain.

    They also incude subdomains therefore a 'big' popular and established website would generate more queries per ip (they run way more services on that domain) and eventually will make the TLD rank higher. Theoratically you could rank at no 1 with just one domain registered and developed in that tld.
     
  13. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    It's also worth mentioning that different people register domains for different reasons, so there is not one formula that can work for everyone, I for example collect domains as a hobby and use them to express my ideas and opinions and I don't necessarily like to sell domains as I like to create a network of quality domains that I can use to forward to my main website for the book that I am thinking of publishing online (and perhaps off line), meanwhile I have made sales landers for most of my domains in the hopes that I can make couple of sales so that I can pay for renewals and new registrations, but in general I like to be able to keep all my domains.
     
  14. Arfy

    Arfy Cola.com Gold Account VIP

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    Very surprised and happy that .uk is above .co.uk. Especially since I own Future.uk :)
     
  15. CreativeMedia.us

    CreativeMedia.us Country Manager at Epik.com Gold Account VIP

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    'The .us country code did surprisingly well, coming in 8th place, well above some country codes that typically sell for higher prices' end of quote

    Nice ! But still .US not get the attention (in term of sale ) as should be in a market with 300 million people
    But past 2 year's grow in domain names sale & hope .US will be more promoted by @Sedo , SquadHelp @GrantP ( is time to accept other extensions if they are proud that SH is in top 500 ), Afternic , Godaddy , Epik & other marketplaces to promote .US
     
  16. poweredbyme

    poweredbyme Content is king VIP

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    Number of DNS queries from different IP's does not mean number of different human visitors.
    There is no reliable traffic ranking system as it's technically impossible.
     
  17. ThatNameGuy

    ThatNameGuy Restricted (33% DM) Gold Account

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    I too learn a lot from Bob. However, Bob tends to feed my addiction to domains. For example, i just registered the domain SwingTime.co after reading the "Top 50 Most Used TLD's" I was just waiting for something like this to confirm my suspicion that .Co is more likely than not the go to TLD when .com isn't available. After having done a little research, i discovered Swingtime.com is vaulued at GD for $11,000 and DomainMarket.com is asking an outrageous $194,888 for Swingtime.com. Regardless of whether I have a use for the name (which i do), it's an unbelievable buy for 11.99:xf.rolleyes:

    Thanks Bob....Stop it:xf.grin:
     
  18. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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  19. NonHipster

    NonHipster Established Member

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    Great article Bob, nice job! We thought the most surprising extension was number 10 .uk Dot best nowhere to be found, maybe another year?
     
  20. JayT

    JayT Restricted (85-100%)

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    @Blitzpotz .cn is weak because in order to own we need upload our ID to the Chinese. There is no investment future since web should be free and distributed: not a medium for government to collect our IDs.
     
  21. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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  22. Ostrados

    Ostrados Entrepreneur Gold Account VIP

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    actually to see the true trend in domains usage you have to take traffic data for domains registered in last 2 years only. in the past not all extensions where available, gTLDs have been available for much longer time tha nTLDs, so it is not accurate to count traffic from old websites to get a conclusion about what domains are on demand now.
     
  23. namemarket

    namemarket Top Member VIP ★★★★★★★★★★

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    FYI, I have owned a .MS name for more than 10-years and can confirm this parked domain gets regular type-in traffic on average about 200-300 plus a month (stats from this year) by residents or people looking for Mississippi info (possibly also re Microsoft) month after month. Steady traffic, going back more than a decade.

    P.S. Thanks Bob for all the hard work and vast amounts of time in doing the very interesting report!
     
    Last edited: Oct 18, 2019
  24. nametrekker

    nametrekker Established Member ★★★★★★★★★★

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    The biggest surprises for me were .ms (I wasn't even aware of this one) and .news. I would have thought ..media sites would get more traffic than .news.
    No surprises with .me (some major sites on this extension), .co, .tv, or.io. Surprised by .ly. Pleasantly surprised by .us. Completely surprised by .mobi as I dropped a few premium .mobi domains a few years ago, after zero offers. I believe 2 extensions will rise: .ai (so many sites up and going up and excellent after market sales to endusers) and .gg (with gaming growing -- twitch, video games, legal sportsbetting in the USA. esports, fantasy gaming) -- .ai could rise in the top 20, and .gg could rise in the top 30 by the end of 2020,
     
  25. sharastar

    sharastar Established Member

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    What a wonderful post again! Thank You @Bob Hawkes

    Agreed with .io and .co coming after top 3 but their renewals are a bit high for Long Term HOLD.

    I have a feeling that .app extension would climb up the ranking in future.
     
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