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James Iles

Ubiquiti Networks Inc Acquired UI.com

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By James Iles, May 8, 2019
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    Another two-letter .COM domain looks to be off the market forever after California-based Ubiquiti Networks stealthily acquired the UI.com domain name, upgrading from the four-letter domain UBNT.com.

    Ubiquiti, founded in 2005, is a publicly-listed technology company that achieved revenues of $1.016 billion in 2018, with a net income of over $196 million. At the time of publishing, the company's stock price is listed at around $166, up sharply from the start of the year when it achieved a price of $99.31 per share.

    It seems as though Ubiquiti purchased the name at the end of 2018, according to DomainIQ's WHOIS history, which noted a change in nameservers. Ubiquiti clients noticed this change earlier in the year, with several threads popping up on Ubiquiti's own forums and Reddit. Interestingly, the current WHOIS listing for the domain shows that it is under privacy protection at GoDaddy, but since Ubiquiti has switched to using UI.com, it's a sure sign that they have indeed purchased the domain.

    The company hasn't publicly confirmed the switch from UBNT.com to UI.com, but the four-letter name now redirects to UI.com, and UI.com is now listed as the company's main domain name on Wikipedia.

    According to WHOIS history, Mike Gleissner was the previous owner of the name. To domain investors, that name might be familiar since he's also listed as owning domains such as Q.net. Archival versions of the UI.com domain show that during 2018, the name displayed a website for UI Advertising.

    Having briefly looked through Ubiquiti's SEC filings, I can't find any mention of the UI.com domain name, but it's highly likely that the domain fetched a significant price. In 2007, the name sold for $275,000 at Afternic.

    Thanks to @MadAboutDomains for the information.
     
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 650th blog post on NamePros. View all blog posts

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  5. Comments (11)

  6. TERADOMAIN

    TERADOMAIN Top Member VIP

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  7. The Durfer

    The Durfer Upgraded Member Blue Account VIP

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  8. barman

    barman Established Member

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    Very nice name. I bet it sold for 10x-20x the price when it was sold on Afternic
     
  9. Gabriel360

    Gabriel360 Established Member

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    Anything below 500K is a bad deal for the Seller, and indeed the whole of the aftermarket in my opinion.

    Thanks for sharing!
     
  10. FolioTeam

    FolioTeam Top Member VIP

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  11. maxtra

    maxtra Let's make a deal Gold Account VIP

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  12. dande

    dande UNNATURE.COM VIP

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    Great acquisition by a company that understands the value of great names. They already have UBNT.COM now UI.COM. But the crisis is still there as long as Ubiquiti.com still remains elusive.
     
  13. dande

    dande UNNATURE.COM VIP

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    I can't imagine anyone tying $275,000 down for 12 years and not making at least a million dollars profit on it. So, I believe the sale is likely in 7-figure
     
  14. Gabriel360

    Gabriel360 Established Member

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    Very true.
    I was being conservative
     
  15. Paul Buonopane

    Paul Buonopane CTO, NamePros CTO VIP

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    I was so confused when they switched domains. I was hoping they'd eventually nab Ubiquiti, but UI is definitely a lot easier to remember than UBNT.
     
  16. Avijit Roy

    Avijit Roy Upgraded Member Gold Account VIP

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    Thanks for sharing.
     
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