James Iles

Top Topics: Going Big on .CO; When Do You Drop a Domain Name?...

By James Iles, Aug 15, 2021
  1. In this week's Top Topics, we look at the strategy around domain name renewals in light of the upcoming domain name renewal hike from Verisign. Elsewhere, pricing at the other end of the spectrum, domain sales, is discussed, and have you ever gone big on .CO?

    Does It Make Sense to Renew in Advance?

    In last week’s Top Topics, we covered the news that there is an imminent price increase for .COM domain names. Verisign, the registry controlling the .COM extension, will increase wholesale price from $7.85 to $8.39 from September 1, 2021.

    Does it make sense to renew your domain names before the price planned price hike? Domain industry writer and commentator Bob Hawkes discusses this strategy. Are you renewing domain names in anticipation of the price increase?

    Topic by: @Bob Hawkes

    Price Sensitivity in Different Price Ranges

    Knowing how to value a domain name is one of the most important skills to master as a domain investor. Poor valuations can leave money on the table, or at the other end of the scale, it can lead to no sales at all.

    Here, a domain investor has shared their observations on domain name pricing based on their own sales and experience. There are some useful takeaways from this discussion.

    Topic by: @twiki

    Going Big on .CO

    There is a swathe of end-users that use .CO domain names as an alternative extension when the .COM is either unavailable or too expensive to acquire. From a domaining perspective, some investors focus almost solely on .CO and many do well.

    With regular $0.99 registration promotions, it is tempting to acquire hundreds of names. In this case, a domain investor had their sights on 2,000 .CO domains, but discovered that it was difficult to find investment-worthy names. Have you gone big on .CO? Has it been a profitable venture for you?

    Topic by: @abstractdomainer

    John Oliver Buys

    Last Week Tonight with John Oliver is one of the most-watched news satire programs in the US. It’s also a hit on social media, with the show’s YouTube channel now boasting more than 8.75 million subscribers.

    In one segment of the show, Oliver poked fun at the Sackler family, the owners of Purdue Pharma. Purdue has been sued for damages by multiple state and municipal governments.

    The Sackler family created a website called, offering information and news clippings on the current legal situation.

    Oliver took issue with the .INFO address, and ultimately acquired the domain name to host a parody site.

    Topic by: @DN Playbook

    When Do You Drop?

    It’s a tough decision. You’ve acquired or registered a domain name that you think is valuable, only to be met with a wall of silence in the form of zero offers and little interest in your domain.

    When, then, do you decide whether to drop your domain? This is what one investor is trying to decide. Is one year enough time to evaluate a domain name? Should you be thinking long-term?

    Topic by: @ddesigns

    Top Topics of the Week is a blog series featuring the most popular discussions and content within the domain community. Tune in weekly to see what’s trending
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 779th blog post on NamePros. View all blog posts

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  6. The Durfer

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    ty Mr. James.
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