information Top Topics: GoDaddy killed DAN; TLDinvestors turned 14; Sedo Auction feedback; My 2024 sales analysis; Afternic lander switch cost domain sales

^^

If you do thorough research, you will realize what they are upto and will be shocked? The way to research is like this.


1. First and foremost, let us ask a question, why would GoDaddy, buy DAN and Afternic? The answer is simple, they wanted to be a leader and so they bought two successful domain marketplace businesses.


2. So after investing two large businesses, why close them ? In corporate philosophy this is called volatile takeover and to kill competition. So since GD is shutting down both, in a short span, they managed to kill the competition for selling premium domains of others, Domainers, retailers by and large.


3. Now the third question, why will they want to kill premium domains (domainer's and retailers) market? Because, .COMs are supreme and they are rare. GD is principally a regsitrar, the largest one can say, so there major income comes from new domain bookings where they have volume and margins. While .coms are scarce, the opportunity to sell other TLDs is potentially good. While Premium market is a slow churner, it is simple to target new bookings.


4. So, how to target increasing new bookings? Closing options to provide premium domains first, as most buyers prefer .com. So close DAN and afternic for buyers, from searching premium domain options. Buyer now is left to search in GD in new domains search bar. This will give mostly options to book new TLD's. And shockingly not show all premium domain options , even if listed with them. Example, search web3 in the bar, web3media .com option is missing, though it should not be missing as is listed with them. They should even show all premium domains which may be with others as they have a network. So what is the network for? Anyway, that is how to target new bookings and sideline premium domain sales, even if you have listed with them through Afternic, or other platforms.


5. Then comes most interesting part: GD auctions. They openly admit they want this for selling expired domains, and not domainer's premium domains. Some body buys through the lander the direct domain is so rare and your luck. It is almost like you selling directly through a for sale page at your domain, and they getting commission still. Wow! Hurray !


So know the game plan of of big players and learn how to manipulate things. This is perfect example of a big corporate juggernaut and an strategic example and learning for fresh startups.