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James Iles

Top Topics: Floor.com Sells for $3,144,000; Do You Have a Domaining Company?...

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By James Iles, Sep 26, 2021
  1. In this week’s Top Topics, a seven-figure domain sale is revealed in the form of Brandforce’s $3,144,000 deal for Floor.com. Elsewhere, domainers react to a domain sale at the other end of the financial spectrum, and do you have a domaining company?


    Brandforce Sells Floor.com for $3,144,000


    One of the year’s top sales was revealed this week as Brandforce, a “brands as a service” marketplace, sold the domain Floor.com for a price of $3,144,000. If charted by DNJournal, it will rank as the third-largest domain sale of the year, which shows the strength of the premium aftermarket at the moment.

    The buyer of the domain is currently unknown, but Floor.com does host a website selling rugs. Will this be the ultimate use for the domain, considering the usage of “floor” as a term in NFTs and cryptocurrency?

    Topic by: @James Iles


    Which Programming Language is Beneficial for Domainers?

    An accomplished domain name investor naturally picks up numerous skills, but are there any that should be specifically learned? Are programming languages, for example, useful for domainers?

    Here, an investor is wondering whether learning a programming language such as Javascript, C++, or even HTML is useful for a domainer? Does having knowledge of one or more programming languages offer an advantage in any way?

    Topic by: @Sammy Jakes


    Do You Have a Domaining Company?

    Although many domain investors run sole ventures as a side hustle, domain investing can still produce tens or hundreds of thousands of dollars per year in revenue. This revenue usually signifies many sales and interactions with end-users.

    Is it sensible, then, to set up your own company for your domaining activities? Here, several domain investors have revealed whether they have a domaining company, and why.

    Topic by: @kite26


    DVDs.com: From $300,000 to $10,000

    In 2008, when sales of DVDs were rife, the domain DVDs.com sold for $300,000. According to CNBC, DVD sales fell more than 67% between 2011 and 2018, largely thanks to the growing popularity of streaming services such as Netflix.

    This week, DVDs.com sold at Sedo for $10,000, a reduction of $290,000 on the domain’s acquisition price in 2008. Was this a bargain for the buyer, or did the seller leave money on the table? Investors are sharing their opinions on this sale here.

    Topic by: @jamaltq


    Top Topics of the Week is a blog series featuring the most popular discussions and content within the domain community. Tune in weekly to see what’s trending
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) jamesiles.co.uk For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit JamesNames.com

    This is James Iles's 785th blog post on NamePros. View all blog posts

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  5. Comments (2)

  6. AchillesX

    AchillesX Established Member

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    An amazing sale, congrats to the seller and buyer.
     
    Last edited: Sep 26, 2021
  7. BradWilson

    BradWilson Upgraded Member Gold Account

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    Thanks @James Iles I always enjoy your weekly topics and this time I was heavily involved in one of those threads maybe more than I'd like :)
     
    Last edited: Sep 26, 2021
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