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James Iles

Top 10 Domains Owned By The Castello Brothers: Nashville.com, Room.com, Cost.com...

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By James Iles, May 22, 2019
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Brothers Michael and David Castello are founders of CCIN (Castello Cities Internet Network), a portfolio of domain names and city-based websites that has been amassed since 1994. Previous sales from the brothers’ portfolio include Whisky.com for $3 million, Rate.com for $725,000 and Driven.com for $225,000.

    Yet, the portfolio still boasts some of the best geographical domain names and some highly sought after one-word names. Using DomainIQ’s reverse WHOIS toolkit, we’ve picked out ten of our favorite names.


    Nashville.com

    One of the most famous domains owned by CCIN is Nashville.com. It has been developed into a city guide with numerous advertising opportunities for local brands. Nashville is a music lover’s nirvana and attracts over 14 million visitors per year.

    Nashville.com was acquired by the brothers in 2003 and was reportedly the only geo domain in their portfolio that wasn’t acquired in the 1990s.


    Eel.com

    Aside from being a three-letter .COM, “eel” is also the name of a common fish. These types of names have a tremendous value to both domain investors and end users, and would easily fetch a six-figure fee.


    Dust.com

    As with many of the Castello Brothers’ domain names, Dust.com has been developed into a content website, attracting both type-in and search traffic.

    Dust.com is the type of generic one-word domain name that could very easily be turned into an easy-to-spell brand name. In fact, there are several pages of companies listed on LinkedIn that have “Dust” in their name.


    Cost.com

    Cost.com is a huge financial domain name that has the added advantage of being short and memorable. The domain hosts a very basic website, but any buyer with a vision and a budget could transform the name into something big.

    Services such as a wholesale outlet (buying items at cost), or a price checker, are just two potential uses for the name.


    TGIF.com

    Usually, our “Top 10” lists are a melange of two and three-letter domains as well as one-word .COM’s. It’s rare to include a four-letter acronym, but in this case, the domain is such a well-known acronym that its inclusion is almost mandatory!

    The popularity of TGIF (Thank God It’s Friday) can be proven by simply visiting Twitter and searching for #tgif on any given Friday.


    Adopt.com

    Adoption is, surprisingly, a multi-billion dollar industry. IbisWorld estimates that in 2018, the adoption and child welfare industry had revenues of $16 billion. Adoption domain names have performed relatively well, too, with Adopting.com selling for $125,000 in 2015.

    This category killer name has been developed by CCIN into a resource for parents and agencies to reference.


    Wednesday.com

    Weekday domain names some of the best brand names. In 2017, Dapulse changed its name to Monday and acquired Monday.com in the process. The owner of Friday.com wants at least $30 million to sell the name, according to the domain’s website.

    The Castello Brothers’ Wednesday.com may not be worth $30 million, but it is in an exclusive little club of day names.


    Suit.com

    According to Statista, revenue from the sale of suits will amass $2.6 billion in 2019 in the US alone. Some of the world’s biggest fashion brands have dedicated outlets for suits, one of the staple icons of global business.

    The name was featured in a 2013 Heritage Auctions sale but failed to sell with a starting price just under $100,000.


    Room.com

    Hotel domain names have been one of the most profitable niches for a couple of decades. Travel sites such as Trivago, Expedia or LateRooms have millions of combined customers and make small fortunes from the travel industry.

    The Castello Brothers’ Room.com would be at home amongst the largest brands in the travel industry. A memorable, four-letter domain name such as this could be the perfect name for a small brand looking to make a big impact in the industry.


    PalmSprings.com

    We close out the Top 10 with another geo domain name, which has also been developed out by the Castello Brothers. Palm Springs is a desert resort in southern California and is apparently a very popular place to retire.

    In a 2011 @DomainSherpa interview, Michael Castello revealed that they had previously turned down $5 million for PalmSprings.com.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is the lead writer for NamePros' Blog and founder of Iles Media, a domain name broker working on both acquisitions and outbound sales. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 654th blog post on NamePros. View all blog posts

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  5. Comments (16)

  6. wesley sweatman

    wesley sweatman durfer Gold Account VIP

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    Wow they have expensive taste. Ty James.
     
  7. Keith

    Keith Top Member VIP ★★★★★★★★★★

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    This is what I was talking about here - https://www.namepros.com/threads/lifestyle-com-sold-for-3-000-000.1137511/#post-7245716

    Most don’t get it because they don’t own ultra premium domains and never will. The best domains are worth tens of millions of dollars.

    Thanks for the research!
     
  8. dande

    dande UNNATURE.COM VIP

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    I am looking for one ultra premium name I can stick $10million on, and hold, no matter what
     
  9. Keith

    Keith Top Member VIP ★★★★★★★★★★

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    That’s the problem. These high end domains are meant for end users, not investors.
     
  10. wesley sweatman

    wesley sweatman durfer Gold Account VIP

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    Exactly. The only way to really do it.
     
  11. netlas

    netlas Established Member

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    None are revolutionary.
     
  12. Peter Karpouzas

    Peter Karpouzas Upgraded Member Blue Account

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    I've heard of domains selling for a lot of money, but that is insane. I can't believe the guy who owns friday.com wants 30 million...WOOOW....NUTS !
     
  13. john_karr

    john_karr Established Member ★★★★★★★★★★

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    TGIF.com love that name.
     
  14. Gazam

    Gazam Established Member

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    COST.COM (y)
     
  15. Orichjay

    Orichjay New Member

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    Great names, TGIF.com is my favorite, this is the kind of names end users will be ready to pay for without much talk, not names like cbdoilyjellforyou.xyx
     
  16. dande

    dande UNNATURE.COM VIP

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    No necessarily English dictionary word, just something charming and attractive, with the wow effect.
     
  17. GenericDomainz

    GenericDomainz Account Auto-Closed

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    I like only Dust.com here. It can cost up to 1 million if sale will be to the right hands.
     
  18. Ariff BD

    Ariff BD Established Member

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    when did they registered such unique name? must a long ago...
     
  19. platey

    platey Top Member VIP

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    I am pleased that this article featured

    Room. Com

    And knowing from this article the price that was turned down for one of their domains etc

    Room. Com

    Is a great tech venture concept

    The domain is worth in excess of $10m because if made the global website for room rental etc the ad dollars generated per year would make it a globally huge website
     
  20. GenericDomainz

    GenericDomainz Account Auto-Closed

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    Stupid Guy. There are no such sales. There were no such sales ever, and for "Friday" there will be no 30 million sale ever. Bye :D :D
     
  21. Crypto King

    Crypto King Peculium.com . AngelLead.com . BVMI.com VIP

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    Great domains. I have a domain coming into my possession very soon that will be on par with some of these! :)
     
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