Some people in the domaining industry (I’m talkin’ well-known professionals) say that there’s no money in brandables. And here’s why:
So, why would any domainer want to invest in brandables?
Answer: Because against all odds and against all logic, they sell.
In fact, sales are increasing. According to BrandBucket, their sales are up 250% year over year through August. And sales between domainers are up too. Just look at GoDaddy, NameJet, Sedo, and even NamePros. I don’t have any exact facts and figures, but I look at sales lists every day, and I see more and more brandable sales every week.
Here’s a few from this past week:
So, what do you think? Are brandable domains heroes or zeros? Cruisers or losers? A profit infusion or a domainer delusion?
Share your thoughts in the comment section below.
- They have no Exact Match Domain search results.
- There’s no Pay-Per-Click demand or competition.
- Buyers can make up their own name; supply is virtually unlimited.
- Buyers have to spend money to educate their customers on what the name means.
- Buyers have to spend even more money to get customers to remember the name.
- Buyers have to want your exact name among the multitude of variations: Weby, Webi, Websy, Webzy, Webly, etc.
- For these reasons, they have a lower perceived value.
So, why would any domainer want to invest in brandables?
Answer: Because against all odds and against all logic, they sell.
In fact, sales are increasing. According to BrandBucket, their sales are up 250% year over year through August. And sales between domainers are up too. Just look at GoDaddy, NameJet, Sedo, and even NamePros. I don’t have any exact facts and figures, but I look at sales lists every day, and I see more and more brandable sales every week.
Here’s a few from this past week:
- HodgePodge.com sold for $8,000 – To my surprise, hodgepodge is actually in the dictionary, but even so, it’s not a product or service search term, so I’m declaring it a brandable! And a pretty dang good one at that.
- SaveYourSole.com sold for $2,500 – A nice play on words. But I’m not sure on the industry application. Shoes, I guess. Do any others come to mind?
- Manaca.com sold for $403 – This one’s already branded. It’s the name of a smart card used in Japan.
- MyleStone.com sold for $666 – This is one of those spelling variations. What’s the industry applications for this one? Motivational courses, speakers, CD's, anniversaries, graduations, etc.
- EZtalk.com sold for $709 – Lots of potential here. Social forums, phones, telemarketing, and on and on.
- Flightz.com sold for $2,000 – Many airplane, jet, and travel companies would rock on this name.
- Aquatron.com sold for $1,030 – An indoor surfing machine or a water purifier?
So, what do you think? Are brandable domains heroes or zeros? Cruisers or losers? A profit infusion or a domainer delusion?
Share your thoughts in the comment section below.
