ATTN REGISTRARS! it.com domain sunrise starts on Jan 2nd! GET READY NOW

analysis The .TV Domain Extension: Sales, History, Pricing, Types, Use, and More

Catch.Club Catch.Club
During recent seasonal promotions several registrars offered .tv domain names at the lowest price in many years, perhaps forever. I suspect I was not alone in picking up some names for a trial investment in the extension.

That brings up questions such as:
  • Who are typical buyers of .tv domain names?
  • How much are they willing to pay?
  • How should names be priced?
  • What types of names are most likely to sell?
I set out to look at the data to try to find some answers.

History of the Extension

The .tv extension is the country code for Tuvalu, an island state in the Polynesian region of the Pacific. It is located roughly halfway between Australia and Hawaii. The total land area, spread between three main islands and six atolls, is only 26 square kilometres, and the population is slightly over 10,000.

The .tv domain extension was introduced in 1996. Starting in 1998, there was an agreement with a Canadian group for exclusive marketing rights to the domain extension in return for financial compensation to the country. US-based Idealab became involved in 1999, resulting in the formation of .TV Corporation International to manage the extension. Tuvalu used the first $1 million revenue earned from the extension to fund the country joining the United Nations.

Verisign acquired .TV Corporation International, and operated the .tv extension from 2001 until 2021. Sedo held an auction for 115 premium names in the extension in 2010.

Verisign did not apply to continue when a new contract was negotiated in 2021, and GoDaddy Registry now operate the .tv extension, recently completing the transition.

They kept the same pricing for now, although apparently with periodic promotions like the one we just saw.

@equity78 wrote a more detailed history of the extension, covering the period through 2011, in the NamePros discussion The history of the Dot TV extension.

The highest point on Tuvalu is less than 5 m above sea level, and the more frequent and intense storms, and sea-level rise accompanying climate change, pose a dire threat to the nation. While estimates vary, some predict that Tuvalu could be unliveable due to climate impacts within a century. Recently, the nation proposed to retain its culture and traditions by replicating Tuvalu within the metaverse.

Twitch

Probably the most well-known .tv extension site is Twitch.tv. Twitch mainly streams content from gaming and esports. Twitch Interactive is operated as a subsidiary of Amazon.

In SimilarWeb rankings, Twitch.tv is the 32nd most popular website in the world.

Another high-volume site is MLB.tv, which redirects to MLB.com for streaming of U.S. Major League Baseball.

TV Sales Over The Years

I used NameBio to look at the number, average value and total sales dollar volume annually. The results are shown below. Note that by no means all sales are included in the database, as for any extension, and which venues get reported have changed over the years, making annual trends difficult to interpret.

Image-Annual.png


For 2022, I prorated the number of sales to the complete year, assuming the rate would stay constant. For the data above, I included all sales $100 and up, so some are domainer acquisitions.

Breakdown by Price

Average price can be deceptive, especially for extensions with a moderate number of sales. A few big sales can skew the average. I therefore looked at the past 5 years only, and did a breakdown of number of sales in different price bins. Note that there are 722 sales under $500, but I scaled the graph to show the detail of the higher-value sales.

Image-PriceBreak.png


How Might A .TV Domain Name Be Used?

I asked myself who might be the potential end users. As a novice to the extension, the following ideas, in no particular order, came to mind:
  • specialty TV channels
  • documentary makers
  • influencers for YouTube, TikTok or similar channels
  • television stations
  • streaming services
  • ’how to’ video producers
  • educational television
  • bands or performance artists
  • tech products related to television
How Are .TV Names Being Used?

For the past 5 years for every sale of a .tv name listed in NameBio at a price of $1000 or more, I tried to visit the site in order to see how names are being used. This involved attempted visits to 298 sites. I did not use automated software in the check. The results, shown below, indicate many names are not in meaningful use.

Image-Use.png


While there are many valid reasons why a name may not be in use years after a sale, I was surprised how few sites were developed – just 29.4%, although an additional 2.7% had some sort of introductory splash coming soon page, and 4.3% were used in redirection to another operational site.

Over a third, 36.1% were for sale again, and an additional 3.0% seemed to be used for monetized parking only, without being obviously for sale. A number of these used zero-click parking techniques.

Just under one-quarter, 24.4%, were not operational at all. While I always see a number of names unused or for sale, the fraction actively used seemed lower than for most other extensions I have analyzed.

Type of Developed Sites

I did not do a numerical analysis for the type of developed site for the 88 that were developed, but I would offer the following observations:
  • A number were used for specialty channels.
  • Adult streaming services were fairly common.
  • Only a couple were influencer-type sites. One of those, a name that sold for $2500, goes to a YouTube channel with 5 followers.
  • The domain name DS.tv, won in auction at NamesCon 2018, redirects to Domain Sherpa episodes on YouTube.
  • There were sites in a number of languages in addition to English, including Chinese, Japanese, German, Spanish and Russian.
  • A few are travel sites, such as Aruba.tv.
  • It is interesting that ATM.tv redirects to the 7-Eleven chain of variety stores. Yes, they do have ATM machines.
  • The name divorce.tv redirects to a divorce lawyer.
  • CSO.tv takes you to the Chicago Symphony Orchestra.
  • A very nice photographer site is at David.tv – he actually redirects to David5.tv which he also owns.
My biggest surprise were the relative lack of performers, influencers, etc. I suspect there are many such sites, but using hand-registered names that are some form of the name of the performer or influencer.

What Type of .TV Name Sells?

I characterized each of the 298 .tv sales of $1000 plus from the past 5 years, or at least those in NameBio, looking at what type of name each was. What I found is pictured to the left below.
Image-Type-Length.png

If a name was 3 or fewer characters, it was considered short, unless it was also a common 3-letter word. In that case I instead characterized it as a word. The brandable classification was used for creative spellings, merges and other types of brand names that were not direct word combinations. I had trouble characterizing a few, mainly due to language barriers, and placed them in other.

Nearly half of the sales are of single-word names.

The .tv extension seems popular in the Asian market, and more than 14% were numeric, and others alphanumeric.

Length

As the graph on the right above shows, most of the names are relatively short, 73.4% of sales were from names between 3 and 7 characters in length. The longest name in this set was 18 characters.

How Are Domainers Pricing .TV?

I wondered how other domain investors were pricing their .tv domain names. I used Dofo Advanced Search to find how many .tv domain names were listed for sale with buy-it-now prices in different ranges, obtaining the results shown below.
Image-BIN.png

There is, as expected, a broad spread in BIN prices, but the majority of names are priced between $500 and $5000. In case you were wondering, the highest price I found was $50 million.

NamePros TV Extension Discussions

There are a number of NamePros discussions related to the .tv extension:
You can find NamePros articles that used the tv tag at this link.

Probably the most comprehensive NamePros discussion on .tv names is Your Latest .TV Registration or Acquisition. It stretches 49 pages, and was started by @donnied79, one of the most successful .tv domain name investors.

NamePros has a collated page on the .TV extension.

Ten Highest .TV Sales of All Time

At least as reported in NameBio, the table below shows the 10 highest sales of all time in the .tv extension.
Image-Table-Top10.png

Despite these being superb names, it is disconcerting that most are not in use. This does not mean that the sales are questionable, but is perhaps an indication that these are uncertain times, with many digital companies struggling. In some cases, the names may be held for future development, or possibly for future revenue-generation or sale of the domain name. In some cases, plans have changed, or startups have failed.

Have Your Say

GoDaddy Registry have developed a site to promote the extension at TurnOn.tv. The Stories section features some significant users of the extension.

I would especially welcome comments below from those who have invested in .tv domain names over the years.
  • What type of .tv names do you think are best?
  • Are you optimistic for the future of the extension?
  • What types of users do you think will be most important?
  • What advice to you have for listing and pricing .tv domain names?


Thanks for NameBio and Dofo for information used in this article. I found articles written by @equity78 and Andrew @DomainNameWire helpful in researching this topic.
 
52
•••
The views expressed on this page by users and staff are their own, not those of NamePros.

HappyW

CollectorTop Member
Impact
593
What type of .tv names do you think are best?
- TV is almost synonymous with the media industry, and companies in this industry should be quite confident about the communication impact of their brands. On this premise, I don't think there is a distinction between generic words or numbers.
Are you optimistic for the future of the extension?
-
I don't hold any .TV domains, but I know it's operated by Verisign. As a domain name seller, I am not a big fan of "industry" suffixes including .TV, as I don't think it's a good buy for startups.
What types of users do you think will be most important?
-
Top companies in each industry
What advice to you have for listing and pricing .tv domain names?
-
Not much to know
 
7
•••

omelet

Top Member
Impact
1,727
Hi Bob,

I would suggest you to check the .tv sales on dnpric.es

live.tv, golf.tv, etc sold much higher than $125,000

if you validated, please update your post, because the wrong info will be misleading

@Bob Hawkes
 
5
•••
Impact
34,315
Hi Bob,

I would suggest you to check the .tv sales on dnpric.es

live.tv, golf.tv, etc sold much higher than $125,000

if you validated, please update your post, because the wrong info will be misleading

@Bob Hawkes
Thanks for suggestion but I prefer to use data from a homogeneous verified source. Mixing data from multiple sources can lead to issues.

I dont think it is misleading, as the article clearly states it is data as represented in NameBio and that is not all sales. Even each table title shows that.. Also, the procedure here is consistent with analyses done for a number of other extensions.

-Bob

PS feel free to post in discussion the highest tv sales at Dnpric.es so it will be part of the discussion.
 
Last edited:
8
•••
Impact
34,315
I don't hold any .TV domains, but I know it's operated by Verisign.
It was for about 20 years, but now the contract is with GoDaddy Registry.
 
3
•••

HappyW

CollectorTop Member
Impact
593
It was for about 20 years, but now the contract is with GoDaddy Registry.
Geez, DADDY dominates the domain market absolutely and seems to be on the verge of becoming a grand-DADDY.:xf.laugh:
 
6
•••

Zouniact

Established Member
Impact
24
As always, valuable information from Bob!
Thank you very much.
 
4
•••
@Bob Hawkes you made an AMAZING work, thanks for that.
What I can add is that between 2020 and 2021 I sold domains I owned and brokered sales of more than half a million in .tv domain sales, all to a specific group of buyers.
Can't disclose and will not disclose because of NDA, so I know that someone can think it's not true. Most of the domains I've brokered were owned by NP users, so whoever was involved knows I'm not faking it.

To reply to your questions

Are you optimistic for the future of the extension?
- Super optimistic. .tv is very well recognized (especially in Europe) and is related to video streaming that is by far the future of the web.
What types of users do you think will be most important?
-
Every company that want to produce or stream video content
What advice to you have for listing and pricing .tv domain names?
-
.tv is a very very illiquid TLD, so don't expect to sell to resellers easily because it will not happen. I tested the market here a couple of weeks ago with super-low prices and got some sales, but at those prices I should have sold everything :) You need to be very patient, I've waited more than 10 years to sell some .tv domains, so if you are looking for quick profits it's not the right TLD.
 
16
•••

omelet

Top Member
Impact
1,727
Thanks for suggestion but I prefer to use data from a homogeneous verified source. Mixing data from multiple sources can lead to issues.

I dont think it is misleading, as the article clearly states it is data as represented in NameBio and that is not all sales. Even each table title shows that.. Also, the procedure here is consistent with analyses done for a number of other extensions.
Bob

PS feel free to post in discussion the highest tv sales at Dnpric.es so it will be part of the discussion.


hi Bob I appreciated your great job

But is live.tv and golf.tv really sold that much? If yes, your original post should show that.

In the past when I sold my .tv names, buyers always wanted to know these data. $125k and $500k differ too much.
 
2
•••

Centauri

Established Member
Impact
208
twitch, the worldwide main streaming platform, uses .TV instead of .com (although they own the .com).
 
3
•••
What type of .tv names do you think are best?
- TV is almost synonymous with the media industry, and companies in this industry should be quite confident about the communication impact of their brands. On this premise, I don't think there is a distinction between generic words or numbers.
Are you optimistic for the future of the extension?
-
I don't hold any .TV domains, but I know it's operated by Verisign. As a domain name seller, I am not a big fan of "industry" suffixes including .TV, as I don't think it's a good buy for startups.
What types of users do you think will be most important?
-
Top companies in each industry
What advice to you have for listing and pricing .tv domain names?
-
Not much to know
.tv is operated by Godaddy from 11-15-2022
 
3
•••
super analysis, thanks
 
3
•••

equity78

Top Member
TheDomains Staff
TLDInvestors.com
Impact
26,590
Hi Bob,

I would suggest you to check the .tv sales on dnpric.es

live.tv, golf.tv, etc sold much higher than $125,000

if you validated, please update your post, because the wrong info will be misleading

@Bob Hawkes
No Golf.tv did not that sale was misquoted and I got the true pricing from the late Igal Lichtman when he acquired the name.

Q3) There is an old myth that has gone around for a long time, it stated the domain Golf.tv was acquired for $600,000. There was controversy around the name that a gentleman from South Korea won the name but the original DOT TV Corp never awarded him the name. Did you pay $600,000 for Golf.tv ?


Igal: No I did not pay anywhere near $600,000 for Golf.tv. I cannot disclose the price but it was not $600,000.

https://tldinvestors.com/2011/07/a-chat-with-igal-lichtman-mrs-jello.html
 
8
•••

equity78

Top Member
TheDomains Staff
TLDInvestors.com
Impact
26,590
8
•••

equity78

Top Member
TheDomains Staff
TLDInvestors.com
Impact
26,590
To the best of my knowledge though it was many years ago, legendary .tv subforum member @Argos has probably had the highest .tv sale, but under strict NDA.
 
4
•••

equity78

Top Member
TheDomains Staff
TLDInvestors.com
Impact
26,590
Thanks for suggestion but I prefer to use data from a homogeneous verified source. Mixing data from multiple sources can lead to issues.

I dont think it is misleading, as the article clearly states it is data as represented in NameBio and that is not all sales. Even each table title shows that.. Also, the procedure here is consistent with analyses done for a number of other extensions.
Bob

PS feel free to post in discussion the highest tv sales at Dnpric.es so it will be part of the discussion.
Golf.tv never sold for that amount Bob it was always a myth.
 
3
•••
Impact
4,163
Still in top 100 reported sales from 2017 - 2022 with my horeca . tv 🤗😋😉

One of domains dev. is WST.TV offcial site World Snooker Tournament ❤️
 
5
•••
Impact
34,315
Thank you very much for these valuable additions, @equity78. I know you have followed this extension carefully, and really appreciate your expertise.
No Golf.tv did not that sale was misquoted and I got the true pricing from the late Igal Lichtman when he acquired the name.

Last year I brokered a 6 figure .tv and the NDA was the sticking point

.tv subforum member @Argos has probably had the highest .tv sale, but under strict NDA.
So it appears on good authority that golf sold, but not for the amount shown. Also, there are, as expected, multiple high-value sales in the extension that we don't know about because of NDA. It is for reasons like this that I stick with NameBio as the source for analyses data, even though I am glad that DNPric.es and other sources of information exist, appreciate their hard work, and do use them in my own investing decisions.

What I can add is that between 2020 and 2021 I sold domains I owned and brokered sales of more than half a million in .tv domain sales, all to a specific group of buyers.
Thanks for that inspiring information, even though you cannot share the full details. Your TV investments and knowledge have made a real contribution to the discussions here on NamePros. Congratulations on your success, and thank you.

-Bob
 
3
•••
Impact
34,315
twitch, the worldwide main streaming platform, uses .TV instead of .com (although they own the .com).
Thanks. No doubt one of the reasons many in the general public know of the extension. It is mentioned in the article in the section on Twitch that it is the 32nd most visited website in the world, and some earlier analyses placed it even higher as I recall.

Bob
 
4
•••
Impact
34,315
At @omelet request, here is a table in same format as one in article that shows .tv sales that are in DNPric.es, but not in NameBio, at prices that would have made them in the top 10.
Add-DNPrices-TV.png

I do not plan to add this as an article update. The article makes clear that it is an analysis of sales as reported in NameBio.

Important note: @equity78 reports in the discussion above that golf.tv did not sell for that amount.

-Bob
 
Last edited:
8
•••
Thanks for your analysis @Bob Hawkes! I can confirm the same thing about Golf.TV. It did not sell for that amount. I have also quite a bit of high 5 figure and even a 6 figure sale in .TV that are all NDA. A lot of it goes unreported.

Cheers,
A
 
Last edited:
11
•••
I could never get proof that Fashion.TV sold for $125,000 either. Just FYI.
 
4
•••

Andreas B.

Established Member
Impact
785
At @omelet request, here is a table in same format as one in article that shows .tv sales that are in DNPric.es, but not in NameBio, at prices that would have made them in the top 10.
Show attachment 227794
I do not plan to add this as an article update. The article makes clear that it is an analysis of sales as reported in NameBio.

Important note: @equity78 reports in the discussion above that golf.tv did not sell for that amount.

-Bob
so my pricing for
WCS.png

is fair...
 
3
•••
Hello,

Any idea what renewal will gd as registry set?
Currently gd has one of most expensive ($49)
 
2
•••

Andreas B.

Established Member
Impact
785
so my pricing for
Show attachment 227847

is fair...
if the guy, who regged worldchampionship.eth today please step forward (pm me).
maybe we can bundle our names in a future sale...

and, reminder to myself: never post a name, if you haven't checked the other ext. already 😄
 
Last edited:
1
•••