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information Ten Recent NameFind Sales. Who Bought Them?

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Over the past couple of years, GoDaddy has acquired several portfolios amounting to tens of millions of dollars in investment. The domains are typically held under the company’s NameFind brand where, according to DomainTools, close to 375,000 names are held.

According to DotWeekly, GoDaddy sells around twenty domains per day from their NameFind portfolio, which consists mainly of 200,000 domains acquired from Marchex for $28.1 million and a large Most Wanted Domains portfolio, owned by TheDomains.com’s Editor-in-Chief Mike Berkens.

Some of those sales are announced on TheDomains.com’s Twitter account, run by Mike Berkens, who sold his own portfolio of domains to GoDaddy for a reported $35.1 million in 2015. Here’s a look at some of my favourite NameFind domain sales that have recently been tweeted, along with details on who bought them.


TunedUp.com

A domain name that GoDaddy acquired from Mike Berkens as a part of the sale of his Most Wanted Domains portfolio. Sold in November, this domain currently doesn’t resolve to a website, but the WHOIS has been updated to show that its new owner can be considered to be an end-user.

The WHOIS shows that the domain was bought by Mustang Dynamometer, an Ohio based company that measures horsepower for high performance vehicles. Tuned Up is a common term in the automotive industry, defined as a general adjustment to ensure operation at peak efficiency.


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Evergreens.com

Evergreens.com, another former Most Wanted Domains name was sold at the end of August 2016. Before even opening the link to this domain, I thought the name would be a great healthy eating brand, and that proved to be a correct assumption. Evergreens is a Seattle based gourmet salad company, serving at three locations within the city.

It’s a great upgrade for a company who used Evergreen-Salad.com for a long time before this purchase.


TradeWise.com

TradeWise.com could have a number of uses, with many brokerage and insurance companies using similar domains to promote their products. However, Nebraska based TD Ameritrade was the company to finally secure the name. This online broker posted revenues of $3.2 billion in 2015, and made the smart move to buy TradeWise.com to offer their trading strategy service.

It looks as though TD Ameritrade made the decision to switch brand names from RedOption.com to TradeWise.com for this service.


PrivateLending.com

This is a great domain name, acquired by a real estate company that looks to be offering a brand new financing service. Currently, PrivateLending.com forwards to WalnutStreetFinance.com; a name that was registered in February 2016.

The company behind the purchase of PrivateLending.com certainly know the value a domain can have, since their main real estate company homepage is hosted on the three-letter domain name WSD.com.


VisitOakland.com

As you might expect, VisitOakland.com has been acquired by a company in order to promote the city of Oakland, California. The company owns the major “VisitOakland” social media usernames, but until recently it operated on VisitOakland.org before buying the .COM.

According to Mike Berkens, who owned this name before selling it to GoDaddy, he had turned down a $15,000 offer for this name in the past, likely to have been from this company. While the sales price hasn’t been disclosed, it’s likely that the name would have been sold for a five figure fee.


CleverChoice.com

Both Mike Berkens’ portfolio and the Marchex portfolio contain a lot of two-word .COM names, as you’ll have noticed from this article so far. Another two-word .COM that was sold by NameFind recently was CleverChoice.com.

It was acquired by a Danish company called Clever Choice, which has been operating on the country code domain CleverChoice.dk before upgrading to the .COM.


MyAssets.com

Sold in October 2016, MyAssets.com looks to be home to an upcoming asset management platform, created by PAX Holdings Ltd. According to their website, the PAX team are creating a multi-language, multi-jurisdictional asset management platform.


CigarClub.com and CheeseClub.com

Two great “Club” domain names now. Both sold by NameFind in October 2016 from the former Marchex portfolio, these names are both now owned by end-users. CigarClub.com is being used to host an upcoming “tailored lifestyle experience”, while CheeseClub.com forwards to CheeseMonthClub.com, a gourmet cheese of the month service.

For those of you interested in new gTLDs, neither Cigar.club or Cheese.club are owned by the .COM owners. Cheese.club is available to register, as long as you have $6,999.99 spare, while cigar.club is available to buy for $30,000.


FunLiving.com

FunLiving.com is owned and used by a Beijing based startup, which may surprise you since English two-word .COMs aren’t traditionally used by Chinese startups. This, however, is a startup that has ties to Great Britain, as they provide student accommodation options to Chinese students looking to study and live in the UK.





Regular updates on NameFind domain name sales can be found by following TheDomains on Twitter.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Thanks for taking the time to do this but unfortunately it doesn't mean much without the prices.
 
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always great to read you work
thank you
 
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great names
I read somewhere recently that godaddy made 1.6 bilion profit as company in 2015.

makes one wonder how much of that profiut is made via their portofolio flipping.

more than 50% I presume?

tnx
 
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great names
I read somewhere recently that godaddy made 1.6 bilion profit as company in 2015.

makes one wonder how much of that profiut is made via their portofolio flipping.

more than 50% I presume?

tnx

So $0.8 billion in aftermarket domain sales in a year. Namebio.com contains sales totaling $1.4 billion.
 
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I think I've passed by Evergreens while in town once.

Nice post.
 
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