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Bob Hawkes

Simple Ideas to Guide Domain Name Investing

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By Bob Hawkes, Jul 14, 2021
  1. comRaid

    comRaid Established Member

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    Thank you. I wish to watch a discussion by my domain gurus Bob Hawkes and Michael Cyger together. If it is already done, please lead me there.
    Regarding the point -The Competition For the Domain Name:
    In some cases, I am confused about trademark violation and selecting names of existing company names (even if not registered). Isn't it contradictory? Where to draw the line? Should one stick only to generic names?
     
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  2. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    It is a big question. TMs are awarded generally for geographic regions and for trade sectors, which is why multiple companies can legally coexist on the same name. If a name is made up and unique, and in business around the world, then there is probably not going to be space for anyone else on that name.

    If they have a generic word and trademarked it for something unrelated to the obvious generic meaning (this is case of Apple - they could not get a TM to sell apples the fruit, but they and other companies can get a TM to use Apple in specific other ways - at least almost 19.000 companies use Apple in their name).

    Now let's consider some generic word in a domain name, for example gentle. When I check OpenCorporates there are 3827 active listings, which mean that a fair number of companies use that as part of their name. Now if there was an existing company that used a unique combination like GentleWord, me registering exactly that, or something so similar it would be easily confused, in say an extension they don't use, is asking for trouble. But they don't own Gentle+everything, and the 3800+ active listings show that lots of companies find that a nice qualifier word.

    Anyway, not legal advice, but key questions are whether one is registering a name because of a famous TM (if so, don't!) and if the name being considered would be confusingly similar to an existing name.

    Bob
     
  3. comRaid

    comRaid Established Member

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    This is where I am struck at. Everybody says that a name is considered to be of high value if it is registered in other extensions. But why? it should be other way , isn't it?
    Suppose I found a matching .com for company using .net/.biz from expired domans list and outbound it to them for , say 10-20 K , can't they just take a UDRP route instead of buying it from me? But apparently many experienced domainers/brokers are successfuly selling high value names in this manner (for example LLL /LLLL). So it seems like I am missing something here.
     
  4. NameSpirit.com

    NameSpirit.com Established Member ★★★★★★★★★★

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    Congratulations Bob on 100 great articles, I make sure to never miss a single one.

    Thank you for investing so much of your time in order to educate us, it is much appreciated!
     
  5. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Don't want this topic to be a legal one - separate legal section for NamePros for that. But if you approach a company to sell them a name because it matches their name that satisfies, in most cases, one of the 3 UDRP requirements. It shows bad faith in that you obtained it to sell to a particular company.

    A generic word describing a product or service is in general non-TM for a business offering that product or service. For example, 48,000 active companies have consultant in their name, but that simple word, I think, would not be TMable by a consulting business. Let's say many of the companies have WordConsultant.com (where Word represents some qualifier like Innovative, Smart, NewYorrk, travel, biotech, etc.) or consultant.biz, consultant.app, etc. as their business name. There is a good chance that some of those companies would be interested in rebranding to have the authority, and memorability, of simply being consultant.com. You ideally want to be in a position where you have such a widely used and desirable word that businesses will come looking for it, there is no need to outbound. Now with hundreds of thousands of domainers seeking great words, those acquisitions are not easy.

    Let me repeat what I said before. If registering a name to target a specific company, that is almost always going to get you in trouble.

    Bob
     
  6. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    It is more that being registered in other extensions means many different domainers find it a high value word. Also, if some of those are say country code and developed, it is possible that some of those businesses will look to gain a generic name in addition. There is a bit more in the article I wrote on Free Domain Research Tools on what it means when many extensions are registered.

    Bob
     
  7. Etim Abasiama

    Etim Abasiama New Member

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    Thank you Bob. I've benefited from this, I'll get better this year.

    Congratulations on reaching 💯
     
  8. Storm Hawk

    Storm Hawk StormHawk.One Gold Account

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    Dear Mr. Hawkes,

    Congratulations!

    Simple, well articulated Checklist.

    This article would be searched for and shown up on engines, and be read by newbies and veterans alike, for years on end..
     
    Last edited: Jul 16, 2021
  9. leland

    leland Premium Domain for sale Gold Account

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    Thank you
    This is a great article :xf.smile:
     
  10. Mdomain1987

    Mdomain1987 Established Member

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    Amazing article

    thank you Mr.Bob
     
  11. iTesla

    iTesla Restricted (15-30%)

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    Great article Mr.Sponge Bob Square agent.
     
  12. kartikahuja

    kartikahuja Established Member

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    Amazing resources are tagged, thanks for that and your wonderful compilation!
     
  13. Sagar Bahadur Saud

    Sagar Bahadur Saud Established Member

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    Thank you for your great ideas, Bob!
    But my confusion is whether non-English words can be good domain names or not, especially for English speakers.
     
  14. redemo

    redemo Established Member

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    Congratulations on your landmark. Your level of consistency in reaching 100 is the greatest lesson I take, among many many important lessons you've shared. Looking forward to reading your entire backlog.

    Traffic is the first indicator I look for in a name, way before considering what comes to the right of the dot since every purchase I make needs to have the option of being developed or sold or developed and then sold. Without traffic (words that people use to search in high volumes for answers) I lose interest at a very early stage.
     
  15. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    It is a good question with no clear answer. The majority of names that sell are English (obviously except in country codes), although there are significant numbers in other languages such as Spanish.

    If one is an English speaker, and does not speak another language, I think there is danger in dabbling in words in that language. However, no hard and fast rule. Some brands like to help weave their brand story around the meaning of a word in another language. Any time I have a seemingly made-up word I am considering I use Google translate to see if it is a word in another language, and if so the meaning. However, automated translations really are enough to know the nuances a native speaker would know.

    Bob
     
  16. ndeekay121

    ndeekay121 Established Member

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    Thank you so much. The article is well appreciated.
     
  17. m1zz

    m1zz Established Member

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    Hi Bob,

    Simple and to the point! great reading material😊 thank you
     
    Last edited: Jul 29, 2021
  18. Catalyst01

    Catalyst01 Established Member

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    @Bob Hawkes, congrats, and thanks for sharing this vital info; more than enough to reflect on going forward in the domain name investment.
     
  19. Avijit Roy

    Avijit Roy Top Contributor VIP

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    It's always pleasing to read your articles... Congratulations on your 100th post.
     
    Last edited: Aug 9, 2021
  20. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thank you for sharing your personal story, @BradWilson . I am sorry for your loss, and know that my thoughts are with you as you meet the demands in your life.

    I suspect there are more than we might first think who, while appreciating sales, are in domain investing partly for other motivations. That probably would be a good topic to cover at some point in the blog on its own.

    Personally, while I love to have sales, I also am in domaining because of the community of people, to challenge my brain in retirement stage of my life, to learn new things, and as an avenue for creativity.

    Anyway, I mainly just wanted to thank you for the heartfelt sharing of a different perspective. It will help me to appreciate that sales, while rightfully dominant for most, is not the only motivation within our community.

    Thanks again,

    Bob
     
  21. Maxasll

    Maxasll Upgraded Member Blue Account

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