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information Sedo Unveils a Radical New Design

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The popular domain name marketplace, Sedo, has unveiled a brand new, comprehensive redesign that marks the end of an era in terms of the company’s traditional blue and white colour scheme, with the new design opting for a colour scheme consisting primarily of grey and blue, with all pages being affected by the marketplace’s redesign.

The new design includes a brand new homepage that is far cleaner and more concise than its predecessor. The featured domain names take pride of place on the homepage, along with adverts for marketplace auctions and Sedo’s own auction events.

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Sedo's New Home Page

Searching for domain names is as simple as ever with the new design, thanks to the ever present domain search bar at the top of the page, and easy access to a range of features once you’re on the domain search page. Sedo’s redesign also makes it easier to switch between languages, with 12 different language options available, including Chinese.

Sedo CEO Tobias Flaitz said “We’re very proud of the newly designed website going live. This crucial step upholds Sedo as THE most trusted and leading business partner for global premium domain trading. With this responsive design now available on all devices, the opportunities for success are increased and supported by value adding services and maximizing domain monetization.”

One change that all regular Sedo users will see is the enhanced domain landing page. While the design of Sedo’s parking pages are currently the same, the domain’s landing pages have had a complete redesign, with a central image and statistics. The domain landing pages are all mobile friendly, which, considering that the smartphone is now the most popular way to browse the Internet, is very good news.

The landing pages' "Buy Now" button has been moved to the right of the page on a desktop layout, but becomes centralised on the mobile version.

Early reactions to this redesign are mixed, with some investors calling the new interface "nice, elegant and more professional", while others are more critical.

Sedo regularly published weekly sales figures totaling $1 million or more, so it will be interesting to see whether this new design has a positive or negative effect on those figures in the next few months.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
@Sedo offers views still not working since launch of new site. Support ticket submitted. Needs fixed.
 
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Seems date registration is still wrong O_o
 
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Hey guys, thanks for further replies and for checking the status of the bugs you mentioned. We're in the process of fixing this. We'll be releasing a pack of changes starting by the end of this week and continuing early next week. So today in a week most issues should be solved.

@Beareded Goat: You brought this to our attention and I brought it up directly on Monday morning. We're currently looking into this. I'll let you guys know when it's fixed.

Thanks again so much for your feedback. We're getting there ;)
 
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@Sedo Thank you for the new design. My worries are about the sale page landing. When a visitor lands to a page with the thing buy or make offer in mind s/he would like to see that offer box. What I see on my 12 inch display is 1/5 part of the display (dark color Sedo bar, search box, login etc), 4/5 part of the display an image (some images are very distractive hard to see what is written on them) on the middle of it a hard to read domain name and under it "is for sale" in small size. On the right of the display a small part of "Buy this domain" tag.

The problem is when I land a page to buy or offer option in my mind, I should see that buy or offer box clearly. I shouldn't search it in the page. As a computer engineer even I am having difficulties to find and discover how to buy/make offer so I can't imagine domain buyers which are not so tech savvy.

My advice is remove that image bar under Sedo bar or make it smaller (half in height). Highlight "is for sale" tag and domain name part to make them more readable. Make that "buy this domain" tag capital letters and bold and save it from being inside of that unnecessary image, and having its title colors mixed with that unnecessary image.


We'll be optimizing that page, too. But let us first take a look at the numbers internally and see how it performs compared to the old sales landing page. Nonetheless, we'll be making the domain name itself more legible, yes.
 
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Further: The "offer views" feature is not updating every night at 1:00 est like it used to. Been stuck at the same numbers for the last 2 nights. So there is no way to tell which domains are getting attention.

Would you mind telling me the ticket number from your support request? Thanks!
 
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@Sedo Here it is...and thanks

[Incident:160806-000205]
 
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I can't get your support system to work - won't load on Firefox or IE on my computer.

I'd also love to see a parking page for domains that are in auction, rather than displaying the standard "Buy now for xxx" that it shows currently. Also won't let me change that buy now price, despite it being listed for a GD auction that hasn't started yet. I'd rather not have it showing now that it's in auction.
 
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The mobile view of domain sale landing page looks good on my iphone 6s, but is too cluttered / busy on my kindle and desktop.
1st rule of a sales page is limit distractions.

We'll be optimizing that page, too. But let us first take a look at the numbers internally and see how it performs compared to the old sales landing page. Nonetheless, we'll be making the domain name itself more legible, yes.
 
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New desing is not good for telephones. I didnt like it.
 
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New design is attracting lot of discussions B-)
 
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@Sedo I will:)....Hoping it will reflect the correct values.
 
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@Sedo

I suggest / recommend you also to redesign the SEDO parking pages.

They should have always the same design (currently they have different design on PC / mobile) - this means you should make them responsive too.
It would be great If you would use also those high quality photos which you are using now at the new offer pages.
Just responsive full screen photos with ads and a visible link to the SEDO offer page.
The current parking pages are really old fashion.
 
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@Sedo the figures updated. Thanks!
 
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@Sedo

I suggest / recommend you also to redesign the SEDO parking pages.

They should have always the same design (currently they have different design on PC / mobile) - this means you should make them responsive too.
It would be great If you would use also those high quality photos which you are using now at the new offer pages.
Just responsive full screen photos with ads and a visible link to the SEDO offer page.
The current parking pages are really old fashion.

For parking pages, what counts is conversion, not looks. You want to get the most clicks on the most relevant ads. We're constantly optimizing the parking pages, so you can be sure you get the version that performs best.
 
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typo 3 cms looking solid.
 
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Quick update, we now again have an overview of current and future auctions online: https://sedo.com/us/buy-domains/auction-calendar/

That page will be enhanced in the future, but we wanted to bring back an overview of our auctions for you as soon as possible :)
 
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Quick update, we now again have an overview of current and future auctions online: https://sedo.com/us/buy-domains/auction-calendar/

That page will be enhanced in the future, but we wanted to bring back an overview of our auctions for you as soon as possible :)
How about your parking pages showing the auction link rather than a buy new price when they're in auction?
 
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How about your parking pages showing the auction link rather than a buy new price when they're in auction?

Can you send me an example, please?
 
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Can you send me an example, please?

I think probably the point here is that when a domain is in auction, currently you can't know that from the parking page. There has been a longstanding request for parking pages to update when the domain is in auction so that anyone typing in a domain and getting to the parking page knows that there is a live auction going on - with a closing time set.
 
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Can you send me an example, please?
http://youths.co.uk/

Showing the buy new price of £699 on the parked page, but it's in the GD auction starting next week. When you click through it takes you to the auction page with no mention of the £699 BIN.
 
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I think probably the point here is that when a domain is in auction, currently you can't know that from the parking page. There has been a longstanding request for parking pages to update when the domain is in auction so that anyone typing in a domain and getting to the parking page knows that there is a live auction going on - with a closing time set.
Update: here I was referring to a name being in a live Sedo auction.

Some people have chosen to forward the domain to the live Sedo auction page for this reason.
 
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I think probably the point here is that when a domain is in auction, currently you can't know that from the parking page. There has been a longstanding request for parking pages to update when the domain is in auction so that anyone typing in a domain and getting to the parking page knows that there is a live auction going on - with a closing time set.
Correct. Very frustrating.
 
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Update: here I was referring to a name being in a live Sedo auction.

Some people have chosen to forward the domain to the live Sedo auction page for this reason.

I'll get this investigated, thanks.
 
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