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information Sedo Unveils a Radical New Design

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The popular domain name marketplace, Sedo, has unveiled a brand new, comprehensive redesign that marks the end of an era in terms of the company’s traditional blue and white colour scheme, with the new design opting for a colour scheme consisting primarily of grey and blue, with all pages being affected by the marketplace’s redesign.

The new design includes a brand new homepage that is far cleaner and more concise than its predecessor. The featured domain names take pride of place on the homepage, along with adverts for marketplace auctions and Sedo’s own auction events.

Screen Shot 2016-08-02 at 15.18.20.png

Sedo's New Home Page

Searching for domain names is as simple as ever with the new design, thanks to the ever present domain search bar at the top of the page, and easy access to a range of features once you’re on the domain search page. Sedo’s redesign also makes it easier to switch between languages, with 12 different language options available, including Chinese.

Sedo CEO Tobias Flaitz said “We’re very proud of the newly designed website going live. This crucial step upholds Sedo as THE most trusted and leading business partner for global premium domain trading. With this responsive design now available on all devices, the opportunities for success are increased and supported by value adding services and maximizing domain monetization.”

One change that all regular Sedo users will see is the enhanced domain landing page. While the design of Sedo’s parking pages are currently the same, the domain’s landing pages have had a complete redesign, with a central image and statistics. The domain landing pages are all mobile friendly, which, considering that the smartphone is now the most popular way to browse the Internet, is very good news.

The landing pages' "Buy Now" button has been moved to the right of the page on a desktop layout, but becomes centralised on the mobile version.

Early reactions to this redesign are mixed, with some investors calling the new interface "nice, elegant and more professional", while others are more critical.

Sedo regularly published weekly sales figures totaling $1 million or more, so it will be interesting to see whether this new design has a positive or negative effect on those figures in the next few months.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Oh, wow!

About time, if you ask me. :-P
 
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Sorry to ruin the party but will reiterate what I said on the other thread about this:

Awful, wouldn't use those landers if you paid me.

Way too much going on and likely to lose any semi interested buyers to check out other names. I barely even noticed the BIN button I was so busy looking at the top of the page which leads me elsewhere.

Others seem to feel the exact same way. The site may look nice and more modern which is a move forward but the landers are a big pass if you ask me.
 
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Might look more modern, but (on ipad at least) the homepage now looks a bog standard free wordpress theme to me. Just my 2 bananas worth. I personally dont like the look at all.
 
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I like the placement of the showcase domains and events but awful color scheme. Pathetic looking site. Sheer disaster I must say.
 
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Unfortunately, I am not impressed.
To chaotic.
The old blue / green design was better.
 
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Landers are way too cluttered.
 
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LOL. Not looking good so far for sedo's redesign. The whole feel is just totally wrong and the more i look, the more i cringe. Chimpanzee design skills! Ooh ooh aah aah eee eee!!
 
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I thought they would update the back-end with a new interface and new functionalities...but seems same old board with same interface....

:xf.frown:
 
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Hope the new look increase sales..
 
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It looks like a $10 wordpress theme...
 
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I can no longer find the link to see what sold! Anyone else find it?
 
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Their new homepage looks better than the old one, and pages seem to load faster too, which is a plus.

I don't really like the design of their new BIN landing page, and the old one looks better in my opinion. Way too many things going on now, so it looks really cluttered, and the "for sale" text and the BIN option are both too inconspicuous due to the small font sizes and location on the page.

Will we see an Afternic redesign anytime soon?
 
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Their new homepage looks better than the old one, and pages seem to load faster too, which is a plus.

Yes, the real question is, how good is the site now on mobile and will that help sales?

I told them a few years ago that the site was unusable for me to bid on mobile, so they were losing auction bids. They may have responded now.
 
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It looks like a $10 wordpress theme...

it's using a CMS called TYPO3

This website is powered by TYPO3 - inspiring people to share!
TYPO3 is a free open source Content Management Framework initially created by Kasper Skaarhoj and licensed under GNU/GPL.
TYPO3 is copyright 1998-2016 of Kasper Skaarhoj. Extensions are copyright of their respective owners.
Information and contribution at https://typo3.org/

nothing to do with typo domains - the CMS is here: https://typo3.org/
 
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from backend seems there are some issues with stats and filtering data O_o
 
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Uniregistry has a better landing page than Sedo.
 
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Where can I find the full list of auction page? Can't see anything on auction except on few list on landing page.
 
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I'll admit that I hammer square code into round holes sometimes, but not on the sites that matter most to our mobile audience. Rendering for smaller screens is critical as has been discussed at length elsewhere here at NP, and at first glance it looks like SEDO have dropped the ball.

If all of us can test across Android and Apple and ensure everything works, why can't they? Even one of our iPad minis screen gets munged on a sales page, and an older iPhone requires rolling around the screen like in the "old days"
 
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Might look more modern, but (on ipad at least) the homepage now looks a bog standard free wordpress theme to me. Just my 2 bananas worth. I personally dont like the look at all.
This,
Sedo have made a name for themselves to be to least inspired marketplace
they look like a 50$ theme wordpress blog
 
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Their new homepage looks better than the old one, and pages seem to load faster too, which is a plus.

I don't really like the design of their new BIN landing page, and the old one looks better in my opinion. Way too many things going on now, so it looks really cluttered, and the "for sale" text and the BIN option are both too inconspicuous due to the small font sizes and location on the page.

Will we see an Afternic redesign anytime soon?

these guys have no clue about what they are doing,
it's like Sedo is managed by guys who are 70years old, and not familiar with new technologies
 
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  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
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