James Iles

How Often Do You Change the Pricing of Your Domains?

By James Iles, Sep 27, 2017

How Often Do You Change the Pricing of Your Domains?

  1. Monthly

    59 votes
  2. Quarterly

    52 votes
  3. Annually

    47 votes
  4. Never

    27 votes
  5. Varies

    95 votes
Total: 280 vote(s)
  1. James Iles

    James Iles Writer at and Consultant PRO VIP Gold Account Trusted Blogger ★★★★★★★★★★

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    As the owner of a certain domain, it is your prerogative to price that domain name. You can take guidance from other investors or use sales data to influence your price tag, but ultimately it is down to you to price each of your domain names as you see fit.

    The prices that you set may change periodically based on your situation. Shane Cultra (@Domain Shane), publisher of said in a recent edition of Expert Exchange: “My prices change all the time and often depend on my desire for money at that point in time.”

    However, if you own a large portfolio of names, it can be difficult to actively adjust prices across various marketplaces. This means that many larger portfolio owners may either rarely change their asking prices or they may simply respond to inbound offers.

    In this week’s poll, we are asking you how often you change the pricing on your domain names. This could be how often you change the prices you quote to inbound inquiries or it could be the frequency in which you modify the “Buy Now” or asking prices at various domain marketplaces.

    We've given you four options, which are Monthly, Quarterly, Annually or Never.
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry and professional currently working on numerous domain industry research, acquisition and sales projects. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 449th blog post on NamePros. View all blog posts

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  5. Comments (16)

  6. ben pedri

    ben pedri Top Contributor VIP

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    My situation is sort of what Shan described to the T, have over 2k domains so hard alone to change at one house ,let alone 3 plus your parking page ,although this forum may be a good place to liquidate decent domains for a decent amount.I see domains here not getting strong bids ,sometime reg fee ,I then look at others that can get 400-1000 with a little legwork,that a member here would have no problem paying up to 100 bucks for,The way I see it is if with experience we can hand or drop reg better names than we did in the past why not sell a few out of inventory for a little chunk of change to pay for upkeep. This is a win win for you and for the guy that has a small portfolio ,that can spend a little time to blow out a name.
  7. platey

    platey Top Contributor VIP

    Likes Received:
    I don't price mine at the mo

    Most I want to keep

    One or two I may sell subject to to price

    But not fussed if I don't sell any
  8. ben pedri

    ben pedri Top Contributor VIP

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    Does anyone know if there is a place on this forum to help you sell ,in other words I list a few sellable .com and people here would try and sell them for me and I would cut them in for a third of the sale
  9. biggie

    biggie Top Contributor VIP ★★★★★★★★★★

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    How Often Do You Change the Pricing of Your Domains?

    i change price, every time somebody asks "how much"


  10. namelancer

    namelancer Established Member

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    That's why we have BIN prices - to restrain the domain owners from going in a pricey frenzy :)
  11. EmotiveDomains

    EmotiveDomains Top Contributor VIP

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    I guess it depends how many domains you own. I doubt domainers with thousands of names would hardly ever update their prices.
  12. tonyk2000

    tonyk2000 Top Contributor VIP ★★★★★★★★★★

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    Sometimes I do change pricing based on other factors, such as:

    1. Domain niche became more popular (crypto for example). I do have some crypto- related aged
    domains, and the market dictates that they should be now priced higher

    2. Frequent offers or somebody playing under different identities

    3. Lowball offers. Sometimes buyers are of opinion that they are the only interested parties and expect that I accept their lowball offer earlier or later, even though they may well afford paying current fixed price. Increasing the shown fixed price in this case (not immediately of course) - even though I do not like doing this with such an internal reason - appears to be the only way to show how wrong such buyers are
  13. Mister Funsky

    Mister Funsky Top Contributor VIP

    Likes Received:
    I just removed pricing from all my domains except for rent and/or lease takes too much time to check them weekly or monthly for price swings (category, niche,etc.) so now they can simply make an offer and depending on stage of development the price will vary.
  14. satyadeep singh

    satyadeep singh Established Member

    Likes Received:
  15. frank-germany

    frank-germany domainer since 2001 / musician VIP

    Likes Received:
    it all depends on your infostructure
    I repreice my domains continuel
    as it gets my attention
  16. Mr. Deleted

    Mr. Deleted 800-266-2728 VIP ★★★★★★★★★★

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    i have a base price in mind, but ya, the more, the better.
  17. SpareDomains

    SpareDomains Jay VIP ★★★★★★★★★★

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    I only price domains I wanna move so more of the lower end high xxx--$2000 range. Higher end names I keep make offer. If I really wanna move em I might drop $100 month until gone but overall I don't price too many as don't have time to continually adjust pricing across multiple sales platforms.
  18. WatchDogue

    WatchDogue Top Contributor VIP

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    The majority of my names I would sell are now priced at Buy Now pricing.

    1. I am " market aware " of when comparable names sell and their listed ( if announced ) selling price.

    I try to stay on par pricing -wise with recently sold true comps so will adjust prices as other comp names are sold.

    2. I periodically change my BN pricing to appeal to any name followers / earlier " offer makers " to create purchase interest.

    This is usually a 20-25% decrease in BN price, followed in a few months by the same % increase.

    Sort of a " domain name pricing ping-pong game ".

    This I do 2 - 3 times a year with about 75-100 BN priced names.

    3. I have no empirical data to suggest my basic pricing approach works other than the occasional
    " sale of a recently lowered BN priced name ".
  19. dexdn

    dexdn VIP Gold Account

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    For some domains - Weekly, for some 2-3 pro Year but most of them - Monthly
  20. atinc

    atinc Entrepreneur VIP

    Likes Received:
    Great poll, thanks for publishing it
  21. nomen

    nomen Top Contributor VIP

    Likes Received:
    Pretty much all the time. Of course not all of them at once but I adjust prices of my domains daily, usually bringing prices down. Merchandising is what Page Howe once called it if I remember correctly. Price drop of, say, 30% for the right domain, at the right time, might be just what is needed for some Godaddy searcher to pull the trigger, would be the logic.
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