Spaceship

analysis NamePros Blog Analysis Articles: What’s Been Published, What Do You Want To See?

Spaceship Spaceship
When considering investing in a new niche or sector, or a new extension, it is important to look at sales, adoptions, the type and length of domain names that typically sell, etc. The NamePros Blog has a wealth of articles that can help, but even with advanced search, it can be difficult to find them, particularly if you don’t recall words from the title.

This article has two purposes:
  1. Provide a guide to make it easy to find analysis articles published in the NamePros Blog.
  2. Seek ideas about what articles should be written, in the analysis sphere, going forward.
This guide only covers articles from the NamePros Blog, not all discussions, and only articles published 2019-2024. Most extensions have their own showcase discussion thread as well.

By Domain Extension
Let’s start off looking at articles that have zeroed in on a particular extension. These vary a bit in what is covered, but tend to look at major sales, annual sales trends, type and length of names that sell, use patterns for the TLD (top level domain), and other aspects of investing in the extension.

Here is the list in alphabetical order (the date of publication is given in brackets):
There are other articles that briefly mention an extension, such as the recent article on domains ending in ‘ing’ also mentions the .ING extension, and an article on trend investing and AI made mention of .BOT. Of course .COM gets mentioned in almost every article published on the NamePros Blog, and .AI has gotten frequent mention last few years as well.

Annual Reports
While the above section covers articles that concentrated on a single domain extension, early in January each year I publish an annual analysis of how the previous year went, at least as reflected in sales reported to NameBio. The annual analysis looks at the overall market, the major legacy extensions, .com, .org and .net, a variety of country codes like .co, .io, and .ai, as well as new extensions as a whole, and a few like .xyz separately. The annual report also does a brief overview of several dozen other domain extensions each year.

Here are links to those annual analysis articles:
I also started a series looking at the top sales of the year:
First-Half Year Reports
I also publish a series that looks at the first six months of the year, including comparison to the same period in previous years. This tends to mainly cover the important extensions, with some mention of trends in lesser-traded TLDs.
Other Domain Market Studies
From time to time, I wrote about market trends, including the following articles:
Name Structure
Now and then, I have looked at specific name structures, such as hyphenated names, names that start with a certain prefix, or domain hacks. These mainly cover .COM domain names, but occasionally others are mentioned, or are central, as in the domain hack articles.
Names Chosen By…
As a domain name investor, it is important to stay grounded by looking at analyses of names chosen by companies. Here is a partial list of articles related to that:
What Do You Want To See?
Please, in the comments section below, make the case for additional analyses that you would like to see in the NamePros Blog. This could be any of:
  • An extension that we have not analyzed, or not in a long time.
  • A look at a category of names, like new extensions or country codes as a whole.
  • A specific structure such as use of certain prefix, suffix or combining terms, or alphanumeric or numeric names.
  • Suggestions for company name analyses.
  • Something else.
The NamePros Blog tries to provide a balance of analysis, information, tools and sites, news, sales, reviews, tips, interviews and more. Please for this, just make suggestions related to analysis. I have other guides in the works, and when I publish those will be seeking your suggestions for that kind of article.

Sincere thanks to NameBio. Without that data, most of these articles could not have been written.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Super de duper, Mr. Bob. ty. :)
 
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Give Bob his star 🌟 in the domain writers Hall of fame .

Thank you Bob for all your contributions to this industry. 👏 👏 👏
 
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As a Transnational Branding Strategist, I'm in a very small minority who believe ICANN and VeriSign and most of us have been negligent, prejudiced & xenophobic. Too dramatic? Some 30 years ago, the domain name system began to takeoff. The Anglo-American world was the launchpad, and our vocabulary & ASCII character keyboards were standard. But the surrounding French, German, Nordic, etc. languages use additional characters and diacritical marks, while of course Japanese, Chinese, Hindi, Arabic etc. use completely different character sets. The so-called IDN ("International Domain Name") system was developed in response, with punycode alternatives to global text domains, all starting xn-- (so animé.com has the bonus address xn--anim-epa.com and the family name Hernández is xn--Hernndez-cza.com while Hindi/Sanskrit OM ॐ.com is xn--q3b.com). People in places that regularly use such characters easily input from their keyboards, and to them, the plain English ASCII is foreign / international. Global brands today need not Anglicize (Hermès to Hermes) but can easily offer multiple entry ways to their web presence. Anyhow, as the wider "non-English" world use native languages, we brand & domain specialists can play a part & make money. Some technical understanding is essential, and I hope more people here will take an interest in studying brand-building, IDN, & constructing Transnational Digital Strategies.
 
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Thanks for the index.

Catching up on the articles I missed.
 
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As a Transnational Branding Strategist, I'm in a very small minority who believe ICANN and VeriSign and most of us have been negligent, prejudiced & xenophobic. Too dramatic? Some 30 years ago, the domain name system began to takeoff. The Anglo-American world was the launchpad, and our vocabulary & ASCII character keyboards were standard. But the surrounding French, German, Nordic, etc. languages use additional characters and diacritical marks, while of course Japanese, Chinese, Hindi, Arabic etc. use completely different character sets. The so-called IDN ("International Domain Name") system was developed in response, with punycode alternatives to global text domains, all starting xn-- (so animé.com has the bonus address xn--anim-epa.com and the family name Hernández is xn--Hernndez-cza.com while Hindi/Sanskrit OM ॐ.com is xn--q3b.com). People in places that regularly use such characters easily input from their keyboards, and to them, the plain English ASCII is foreign / international. Global brands today need not Anglicize (Hermès to Hermes) but can easily offer multiple entry ways to their web presence. Anyhow, as the wider "non-English" world use native languages, we brand & domain specialists can play a part & make money. Some technical understanding is essential, and I hope more people here will take an interest in studying brand-building, IDN, & constructing Transnational Digital Strategies.


Can you post the link to your website?
 
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As a Transnational Branding Strategist, I'm in a very small minority who believe ICANN and VeriSign and most of us have been negligent, prejudiced & xenophobic. Too dramatic? Some 30 years ago, the domain name system began to takeoff. The Anglo-American world was the launchpad, and our vocabulary & ASCII character keyboards were standard. But the surrounding French, German, Nordic, etc. languages use additional characters and diacritical marks, while of course Japanese, Chinese, Hindi, Arabic etc. use completely different character sets. The so-called IDN ("International Domain Name") system was developed in response, with punycode alternatives to global text domains, all starting xn-- (so animé.com has the bonus address xn--anim-epa.com and the family name Hernández is xn--Hernndez-cza.com while Hindi/Sanskrit OM ॐ.com is xn--q3b.com). People in places that regularly use such characters easily input from their keyboards, and to them, the plain English ASCII is foreign / international. Global brands today need not Anglicize (Hermès to Hermes) but can easily offer multiple entry ways to their web presence. Anyhow, as the wider "non-English" world use native languages, we brand & domain specialists can play a part & make money. Some technical understanding is essential, and I hope more people here will take an interest in studying brand-building, IDN, & constructing Transnational Digital Strategies.
Thanks for the information and commentary, @Rippa. I agree that the roots of the current DNS system left out much of the world from natural use in their language/alphabet. ICANN have made some steps to try to make the naming system more reflective of the world, but progress is slow. I agree that it is an important topic, and have added it to my list of topics for possible/probable future NamePros Blog articles.

Please tag me in posts you make on this topic so that I will be sure to see them, and, of course, feel free to DM me at any time with respect to this topic.

Thanks again for taking the time to outline in detail a topic that needs more attention.

-Bob
 
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Please tag me in posts you make on this topic so that I will be sure to see them, and, of course, feel free to DM me at any time with respect to this topic.
Will Do! And likewise w/ DM.
An associated topic is emoji domains (where Page Howe has been active). Discussions have ranged widely with some trashing the whole topic. I see emoji brand promotion (rather) simply as a different dimension, as smell marketing or sound marketing may not be useful in all situations. The Emoji domain can at times be a useful tool in our toolbox, and a few have potential to attract global attention. For example, a business focused on cost-cutting (or a cut-price marketing campaign) can use ✂.com or xn--xbi.com which at first glance may intrigue just 5% of the world, but is instantly recognizable & memorable and some will investigate what's going on ...
 
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It's still a bit early, but would be interesting to see how the .NOW extension fares after a year.
 
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It's still a bit early, but would be interesting to see how the .NOW extension fares after a year.
Yes, definitely domain investor interest in the TLD and some nice across the dot matches. As you say, still early, but I have made a note of it as an idea once there is a bit more data re use and sales. Thank you for the suggestion.
-Bob
 
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Thank you very much, Bob. This post is very useful.

Where is the book?
I mean, why don't collect all those posts (and others) giving them a book structure and then sold it (BIN) on NamePros or Amazon?
 
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Thank you very much, Bob. This post is very useful.

Where is the book?
I mean, why don't collect all those posts (and others) giving them a book structure and then sold it (BIN) on NamePros or Amazon?

Or how about an Official Namepros (through the years) Book written and compiled by Bob with the most memorable posts and moments. Color pictures, graphs, screenshots and all that.
 
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adding little twerks to the holiday seasons, like snowing on the website on christmas day or something, pls, ty.
 
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Hi Bob,
I would like to know about keywords VS brand, if you have not already written something on it.
 
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