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Bob Hawkes

Matching Social Media Accounts: Added Value?

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3,001
Comments:
41
By Bob Hawkes, Jul 29, 2021
?

Have you registered matching social media handles for some of your domain names?

  1. Never.

    128 votes
    51.6%
  2. Yes, a few times.

    98 votes
    39.5%
  3. I do it regularly.

    13 votes
    5.2%
  4. I register handles and use them actively in promoting the names.

    9 votes
    3.6%
Total: 248 vote(s)
  1. pathfinderbeacon

    pathfinderbeacon Established Member

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    I recently registered my own business and got the .com and .co. I tried registering the IG and Twitter handles to discover that one or the other is taken for my company name, so I registered the tagline, which was available!
     
    Last edited: Aug 1, 2021
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  2. otismo

    otismo Established Member

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    let us not forget gmail and ymail...
     
  3. Jason Baudendistel

    Jason Baudendistel CEO Wibbets Inc

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    For me it's about creating a brand for a potential client. At least a starter one. I set up a Facebook and Instagram for all my domains. These are included with each purchase as well as some form of logo.
     
  4. Erwin

    Erwin Established Member ★★★★★★★★★★

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    I’ve been wanting a dormant Twitter handle for my business for quite some time & seems it’s still dormant and unavailable even after 1.5yrs! Obtaining the matching social media handles is extremely hard. Would I pay money for a ‘social’ name that never will be fully mine? Nope.. that’s why we have domain names!..
     
  5. Mister Funsky

    Mister Funsky Top Contributor VIP

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    Another well thought article...thanks Bob!

    I have never (and will likely never) worried about social media when it comes to domain investing. Those platforms will continue to come and go and the larger ones will likely face government 'reorganization' and restriction at some point in the future. An accurate and memorable domain is all a company (or adult individual) needs.
     
  6. Jason Baudendistel

    Jason Baudendistel CEO Wibbets Inc

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    I don't necessarily disagree about regulatory risks. I personally wouldn't bet on most social media media long term. However Facebook has such a stranglehold hard to see that changing in next 10 years.

     
  7. Mister Funsky

    Mister Funsky Top Contributor VIP

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  8. CraigD

    CraigD Top Contributor VIP

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    Last edited: Aug 3, 2021
  9. LUP

    LUP Top Contributor VIP

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    Great article. Thank you Bob
     
  10. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    We need to ask ourselves if not owning these social media handles, will make potential customers not buy our names? I think, personally, that if we have their chosen domain name, there are very few potential customers, that will not buy our domain names. What premium is a potential customer going to pay for each of the top six handles? Are you going to not sell them the handles, if they bulk at the price. What use are the handles without the domain names. What I decided was that there was too much extremely hard work, uncertainty and expense involved in trading in domain handles, for an unquantifiable level of price. What percentages of customers want these handles? What I decided was I am not in the social media exact match handles business. Too hard and too much uncertainty. It hard enough already to sell domains. We don't need to add to this complexity.
     
    Last edited: Aug 3, 2021
  11. Jason Baudendistel

    Jason Baudendistel CEO Wibbets Inc

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    Actually I agree I only do the Facebook and Instagram because it doesn't take much extra effort to set those up. A basic logo can be created for free especially if you have some design skills. Would I go as far to exhaustively make 50 different social profiles of course not. Maybe I see an added sales benefit to offering a basic brand starter package with the domain but everyone has a different strategy so fully respect if that isn't part of yours.

     
  12. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    If you look at the poll it's approx 10:1 against the regular setting up exact match handles. The reason for that is we are not in the social media exact match handles business. I wonder how much the 10% reporting they do it, actually make it a plank in there strategies when selling domains. How is your business going?
     
  13. Jason Baudendistel

    Jason Baudendistel CEO Wibbets Inc

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    Three sales in second half I'm in the green, one of those was a bit of luck. A domain I was planning to let expire because of trademark concerns. I used as an affiliate site but wasn't sure I wanted to risk a renewal. Brand protection company for ESPN bought it. My starter brand aspect was only asked about once. Truthfully I could save myself some trouble and move portions of my portfolio to Brandbucket and Brandpa let them handle the brand starter part as well.
     
  14. lock

    lock DomainUsed.com VIP

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    Just like am not buying anyones subdomain as it will never be actually mine let alone be working on theres for free as if it all isn't put into action you only giving away your keywords to stronger pulling power. If your keywords show your social media before your domain you work for them if you aren't up and running as functioning site. You must be active on it all to benefit. Domainers haven't been required to run hundreds of social media accounts as well.
     
    Last edited: Aug 4, 2021
  15. Steven McEvoy

    Steven McEvoy CEO, SUWP VIP

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    I hate registering domains names if I cant get the matching Social handle.
     
  16. winst

    winst Established Member ★★★★★★★★★★

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    Social media handles sometimes help with negotiation, but buyers rarely take the handle.
     
  17. jhm

    jhm Glazed

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    I believe it works as an "appealing package" ...so in some respects yes, added value

    However, if someone had "top tables dot com", owning "ttofficial" is a fair replacement, with regards to social media handles
     
    Last edited: Aug 28, 2021
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