Inside Interview is a series in which we talk to buyers of high-value domain names to discover why they purchased these names, and what they’re doing with them. In this edition, we’re speaking with Jacob Smith, CMO of Packet, a cloud computing company based in New York. In 2018, Packet made the momentous decision to acquire the Packet.com domain name for $350,000 from domain investor Braden Pollock. Here, we talk to Jacob about Packet, and how they came to acquire the Packet.com domain name. Packet's logo When did Packet launch? Can you describe what Packet does? How did you initially come up with the brand name Packet? What was the process involved in brainstorming for your brand name? Did you consider domain availability when choosing the Packet brand name? When did you initially look at purchasing the Packet.com domain name? Was your decision to buy Packet.com influenced by your successful Series B funding in September 2018? Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain? Was it an easy decision to buy Packet.com for $350,000? Did any of your team need convincing of its value? Since the domain acquisition, have you noticed a spike in traffic or increased user attention that can be attributed to the purchase of Packet.com? What do you feel that Packet.com adds to the Packet brand? (for example, does it add extra trust or a sense of permanence?) What would be your advice for startups considering acquiring a premium domain name? -- Thanks to Jacob for a fascinating interview! One of the key points from that interview is, I think, that before the acquisition of the domain, Packet’s enterprise prospects often visited Packet.com by mistake before ultimately finding Packet.net, an experience that lowered the value of the company. If you’re interested in finding out more about Packet’s services, or you want to follow Packet’s progress, you can follow the team at their Twitter account, @packethost. This interview has been edited for clarity.