The influx of interest and funding into the cryptocurrency industry has lead to some of the largest domain sales over the past few years. One of the most recent cryptocurrency related sales was that of Coins.com by Adam Perzow in a seven-figure transaction. Adam, an entrepreneur from Canada, has previously been involved with names such as Invest.com and Investing.com and has now chosen to acquire one of the best cryptocurrency related domains. In this fascinating in-depth interview, Adam explains exactly why he paid a seven-figure fee for Coins.com and what his thoughts are about premium domains in general. Coins.com Buyer, Adam PerzowCan you tell us a little about yourself and your business background? You recently decided to acquire the Coins.com domain name. Why did you opt to do this? Did you intend for Coins.com to be an investment or a development project? How did you first go about finding out that Coins.com was available to buy? Was it a case of contacting the owner, or was the domain offered to you? Are you able to reveal the purchase price of Coins.com (or a ballpark figure if under NDA)? Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain? Do you think that premium domain names are vital for creating a successful brand in the cryptocurrency industry? You've previously been involved with domain names such as Investing.com and Invest.com. What, to you, is the main attraction of developing services on premium domain names? -- This interview has been edited for clarity. Thanks to Adam for providing such a fascinating Inside Interview! We will be following the progress of Coins.com with great interest. Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.
Adam bought the right domain name in Coins.com. Simple, mass market and trustworthy. Canadian common sense right there.
Excellent information, Adam. Now I have learned that you can start with a made-up name but you have to invest time and money into building the trust and authority in the brand. An expensive domain gives you that trust and authority instantly.
Nice interview, I own a premium single word domain very similar to ‘coins’ (plural) that is its own industry but can represent major industries like Automotive/Transport/Travel etc, similar to how ‘coins’ is being used to represent the Crypto market. So was very interested the ‘coins’ sale. Quote that stood out for me was:- === “Furthermore, we also see the word crypto being synonymous with secrets and is also a highly technical term, that may or may not stand the test of time. The terminology in this new world of digital currency evolves so fast. On the other hand, Coins doesn't suffer from that same inherent risk in the long term.” === I had a similar view to this when i first heard about the sale:- https://www.namepros.com/threads/coins-com-sold-for-7-figures.1090046/#post-6799182 Sounds like Adam and his team knew exactly what he was doing and wanted, congrats to them, hope their investment pays off for them
