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James Iles

Inside Interview: Why Adam Perzow Spent 7 Figures on Coins.com

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By James Iles, Jul 16, 2018
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    The influx of interest and funding into the cryptocurrency industry has lead to some of the largest domain sales over the past few years. One of the most recent cryptocurrency related sales was that of Coins.com by Adam Perzow in a seven-figure transaction. Adam, an entrepreneur from Canada, has previously been involved with names such as Invest.com and Investing.com and has now chosen to acquire one of the best cryptocurrency related domains.

    In this fascinating in-depth interview, Adam explains exactly why he paid a seven-figure fee for Coins.com and what his thoughts are about premium domains in general.


    adam.jpg
    Coins.com Buyer, Adam Perzow
    Can you tell us a little about yourself and your business background?


    You recently decided to acquire the Coins.com domain name. Why did you opt to do this?


    Did you intend for Coins.com to be an investment or a development project?


    How did you first go about finding out that Coins.com was available to buy? Was it a case of contacting the owner, or was the domain offered to you?


    Are you able to reveal the purchase price of Coins.com (or a ballpark figure if under NDA)?


    Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain?


    Do you think that premium domain names are vital for creating a successful brand in the cryptocurrency industry?


    You've previously been involved with domain names such as Investing.com and Invest.com. What, to you, is the main attraction of developing services on premium domain names?

    --


    This interview has been edited for clarity.


    Thanks to Adam for providing such a fascinating Inside Interview! We will be following the progress of Coins.com with great interest.


    Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 555th blog post on NamePros. View all blog posts

    Home Page:
    https://about.me/iles
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  5. Comments (13)

  6. TERADOMAIN

    TERADOMAIN Top Member VIP

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  7. DNabc

    DNabc Established Member ★★★★★★★★★★

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    Thank you James and congratulations to Adam, it's a great name...
     
  8. saj110

    saj110 Established Member

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    Thank you James, that is a very interesting and informative interview, (y)
     
  9. jonathan nolan

    jonathan nolan Established Member

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    Loved the interview. Thanks to all.
     
  10. NameSellingcom

    NameSellingcom Established Member

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    Adam bought the right domain name in Coins.com. Simple, mass market and trustworthy.
    Canadian common sense right there. ;)
     
  11. jstenn13

    jstenn13 UltraDomains.com ICA Member Gold Account

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  12. Kassey Lee

    Kassey Lee 域名世界 VIP

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    Excellent information, Adam. Now I have learned that you can start with a made-up name but you have to invest time and money into building the trust and authority in the brand. An expensive domain gives you that trust and authority instantly.
     
  13. FolioTeam

    FolioTeam Top Member VIP

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    Nice interview. Thanks for sharing
     
  14. DomainFQ.com

    DomainFQ.com Contact : [email protected] Gold Account

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    Thanks for sharing congratulations to Adam
     
  15. Coinking

    Coinking Account Auto-Closed VIP

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    Thanks for sharing
     
  16. Kingslayer

    Kingslayer Top Member VIP

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    Nice interview, I own a premium single word domain very similar to ‘coins’ (plural) that is its own industry but can represent major industries like Automotive/Transport/Travel etc, similar to how ‘coins’ is being used to represent the Crypto market.

    So was very interested the ‘coins’ sale. Quote that stood out for me was:-

    ===

    “Furthermore, we also see the word crypto being synonymous with secrets and is also a highly technical term, that may or may not stand the test of time. The terminology in this new world of digital currency evolves so fast. On the other hand, Coins doesn't suffer from that same inherent risk in the long term.”

    ===


    I had a similar view to this when i first heard about the sale:-

    https://www.namepros.com/threads/coins-com-sold-for-7-figures.1090046/#post-6799182

    Sounds like Adam and his team knew exactly what he was doing and wanted, congrats to them, hope their investment pays off for them (y)
     
  17. rashedx

    rashedx Established Member

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    oooh i like this article..

    I believe i should develop my best domain "Yileds.com" into ICO platform
     
  18. CodingTheDomain

    CodingTheDomain Upgraded Member Gold Account

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    Interesting read, cheers
     
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