When contacting a prospective buyer via an outbound email, what exactly do you say? That is one of the many questions we're going to attempt to answer in the third installment of our outbound sales series. This series is being compiled with the generous help of @Mike Robertson, the Director of Business Development at Fabulous.com. Mike has a long history of closing domain sales including the $1 million BTC.com sale. Our series is designed to help educate you on the best practices for outbound sales emails so that you can produce sales from your portfolio that may not have been possible before. If you are finding this series helpful, please let us know. Previously, we've looked at details such as email set up, CRM's and finding buyers. In this installment, we carry on with the next logical step, which is to send your initial sales emails. What Do You Say? One of the most frequently asked questions about outbound domain sales is regarding the contents of your initial email to your targeted potential buyer. What should you say in that email, and how much information should you include? Is it best to put as much information in as possible, or should you keep it short and sweet? Mike's advice is: Mike makes a very good point regarding a prompt or a call to action for your potential buyer. Ending with a direct question can promote conversation, which could lead to an initial offer and eventually a sale. Personalizing Your Emails After using the methods outlined in part two of our series, you will have assembled a targeted list of companies that may benefit from owning your domain name. Would you stand a greater chance of a sale by personalizing your emails? According to Mike: Adding an Asking Price The obvious question from an interested party is "how much?", so should your outbound emails just cut to the chase and include an asking price? Mike Robertson says otherwise: What Other Information Should You Include In an Initial Email? We have established that the initial email should contain some personalized information to the buyer about the domain name and why you're contacting them, as well as a call to action, but is there any other information that is vital to include? Following Up After sending out your initial emails, you may get some feedback from potential buyers, perhaps asking for the price of the domain name. However, you may have zero responses, or you may have some potential buyers who haven't replied. This brings about the possibly contentious subject of following up with your prospects. Should following up be something to consider? According to Mike, a couple of follow-ups may be effective: -- Thanks to @Mike Robertson for helping us so far in our series. In our final installment, which will be released in a few weeks, we will look at how you can react to an initial offer, and some negotiating tactics.