Bob Hawkes

Holding Pairs of Related Domain Names: A Sound Domain Investing Strategy?

By Bob Hawkes, Feb 5, 2020

Do you currently hold any type of domain pairs in your portfolio?

  1. No, and I don’t plan to acquire any.

    69 votes
  2. No, but I might consider adding a few.

    25 votes
  3. Yes, but only a few.

    133 votes
  4. Yes, I hold a number of them.

    53 votes
Total: 280 vote(s)
  1. Rhinnnn

    Rhinnnn Established Member

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    I'm pretty new to this so I only have one pair of domains.

    ****Token com and ****Tokens com. The former could be the name of a startup, while the latter... not really. So I guess the singular is more valuable. If I receive offers for it, I'll try to throw in the plural as a bonus in order to get a good price. I just have to wait and see if it works.

    As @Reddstagg mentioned above, BOGO deals are usually well received by customers. And yet judging by the experiences that @NamesBond shared here, this may not be the case when it comes to domains.

    I do think that owning lots of pairs can become cumbersome when you have a huge portfolio.
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Indyna

    Indyna Established Member

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    In 2018 I had an inquiry for First5G*com... I also owned 1st5G*com so I bundled the two names and closed the sale.
  3. NameBuyer.com

    NameBuyer.com Top Member PRO VIP Gold Account ★★★★★★★★★★

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    This is essential for some domains. I purchased TechAssistance(.)com years ago and soon realized that it sounded like "tech assistants".

    So I bought TechAssistants(.)com & TechAssistant(.)com. Wasn't cheap to buy the additional names, but I'd rather have a monopoly, than a questionable brand to offer.
    Last edited: Feb 6, 2020
  4. eyedomainous

    eyedomainous Top Contributor VIP ★★★★★★★★★★

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    Sometimes a pair is a better pair when one name has two words, than a one word with plural.

    Example: DroneTVcom and LiveDroneTVcom is a better domain pair than Crystal•com and Crystals•com

    I also own DronesTV•com, but mostly avoid plurals unless I can see a distinct end-user market value-add. So while the singular and plural will go together. LiveDroneTV is a different sale.
  5. Shaan Chopra

    Shaan Chopra Established Member

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    I blame the AI for this trouble (n), when searching a name it starts showing all the permutations and combinations and then one flips and starts buying all the popular ones. But I agree that if we add an additional name in the basket having the same meaning "s" the deal will become more lucrative.
  6. Dot.us

    Dot.us Top Contributor VIP Gold Account Blue Account

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    I own arround 50 domains with same single keyword , i total 77 that have this keyword
    + singular & plural fwe - for example Jointventure.us & JointVentures.us
    Last edited: Feb 7, 2020
  7. Ostrados

    Ostrados EpicName.com VIP

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    I think this is worth it only if the name is of very high quality, otherwise it is money burning practice and newbies should be careful.

    There is no evidence that owning variations of a domain will increase your chances of selling it, if the domain is bad then 100 variations will not help, if the domain is good then it will sell without the need for any extra packaging.
  8. Riz M.

    Riz M. EmpireNames.com VIP Gold Account

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    i own UBL.COM & UBL.NET as pair
  9. Crock

    Crock Discord Server Owner

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    Do these count as domain pairs? If so, yes!

    • duel.net
    • duel.org
    • duel.to
    • ⚔️.to
    • 🤺.to
  10. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thanks for all of the good input through the comments. I am not surprised that several seasoned domain investors have reported little interest in associated domain names when they offer them as part of a deal, nor surprised that in a few cases people have reported that having both was almost essential to a deal closing.

    I also agree with the view that one should not go overboard with pairs. Although about 70% of people in the poll say they have pairs, I suspect that in most cases it is only for a small percentage of their portfolio.

    In case wondering, personally I have some pairs, more than I had a year ago, but still small minority of portfolio. I have some new with .com exact match pairs, as well as some .ca plus another TLD matches. I don't personally have any hyphen or plural pairs or UK/USA spelling pairs.

    I would add more pairs of Word1Word2.com plus Word1.Word2 type, but only if both parts of the pair are reasonable price to acquire and to renew, and only if one part of the pair on its own would be a compelling purchase. It is surprisingly hard to get many than meet these conditions.

    Thanks again everyone,

    Last edited: Feb 7, 2020
  11. BaileyUK

    BaileyUK Account Closed (Requested) VIP

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    I have to say in over 20 years of domaining and several hundred sales I've never had a customer 'inquire' about alternative extensions or domain pairs held. Sure when I've volunteered the information the potential customers have viewed the additional name as "A nice to be included" but never key to the transaction or effecting the sales outcome. And I am including plural/singular/hyphen/alternative spelling/ net/org/ cctld etc.

    I think it is more down to the domainers self conciliatory action that drives us into these additional registration. A sort of feeling of protectionism rather than any desire by the potential buyer. I admit I did at one time follow a similar buying strategy myself in the early days but soon learnt it didn't add any value to the key domain as far as sales go.

    Sure, If the sale is mega bucks for a new product or branding launch a buyer may feel it worthwhile to take that additional protective step, but for an average sale in the mid $x,xxx range - It's not even on their Radar
  12. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    While an end user will often opt for an ok reg fee alternative vs an aftermarket domain, the downside is that there are significant carrying costs (at a portfolio level) to carrying multiple versions of the same domain. Meanwhile it is likely an end user will pay any meaningful premium to offset the additional carrying costs. They will likely expect you to throw in the second domain for free.
  13. Cheng lu

    Cheng lu New Member

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    I need your help
  14. nothere

    nothere Established Member ★★★★★★★★★★

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    Offer one name for sale. Once they buy it...by the way, I also have...and name the benefits of owning the keyword.
  15. BradWilson

    BradWilson Upgraded Member Gold Account

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    Another great article.

    During negotiations on one of my last deals I was able to double the final selling price because I included a related domain. The buyer was stalling not wanting to go higher until I offered the other domain so I like having that option available during negotiations just in case it's needed.
  16. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Yes, I think this was exactly the kind of approach that @Darryl Lopes was advocating in his mention in his book. It also seems consistent with what @BradWilson just posted about in negotiation adding it and being able to up the price in a recent successful negotiation.

    Now to balance, several others have said that they could not get any interest, in some cases even to give the second one away. It probably depends both on how equal the two parts are in attractiveness, and how concerned the business or organization is regarding any leakage of visitors.

    Related to the question of pairs, I was wondering, even for those who never plan to hold a pair, if they look carefully at the status of related domain names at times of potential acquisitions.
    • For example you are looking to buy examples.com, do you check the status on example.com? I presume so.
    • What about if you are buying Word1Word2.com, do you see if there is a new gTLD Word1.word2 and if so whether it is available or for sale? Or the reverse, you notice Word1.Word2 is a nice across the dot name - but do you see if Word1Word2 is registered in various TLDs including .com. I admit, at the start I overlooked this, but now always check.
    • What about you are buying Example.ai, do you see if ExampleAI.com is registered? I believe most new gTLD investors do search similar in related TLDs.
    • What about words with different spelling? I actually have had a little bit of hesitation to get words involving frequent different spellings, since I can't afford both and worried a potential client might want both. This may be a bigger thing in Canada than world in general.
    One possible feature of a marketplace would be if they allowed you to point out pairs you had. You can do that now within the description of the domain name, but some other designation might be helpful.

    But what if the owners are different. For example let's say if on the same marketplace Example.ai and ExampleAI.com were both available, but by different sellers. How would you feel as a seller if this was clear from the related search display? Angry or view it as a positive?

    Last edited: Feb 8, 2020
  17. WatchDogue

    WatchDogue Top Contributor VIP

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    When I began to acquire domains in the 1990s there were opportunities to acquire a few names I desired in both the singular and plural .com, other desired names in singular com / net / org and some domains in a combo, a mixture of singular or plural com / net / org.

    Back then remember .com, .net . org were essentially " it " for most domain registrations,

    Also remember the price per domain back in my caveman domain era was about $70. per name for a two year reg. - so I really had to want the " pairs - triplets - quads - etc " I acquired as they became costly quite quickly to acquire.

    SO - why did I buy 'em?

    If I could get the preferred .com I most coveted, owning the .net / .org or plural, whatever, gave me sales and user leverage.

    I could / would jack up the price on the less desirable names to unreal price tags, ergo making my somewhat pricy but more desirable .com name price appear almost low and sane.

    For example, an acre of swamp land ( the .net or .org with respect ) priced at a 1,000,000 makes an acre of beachfront property ( the coveted .com) priced at 500,000 look like a bargain! Prices for example only
    - not parallel to any prices / sales of mine.

    Made a few nice sales that way, might have made more if I wasn't quite so egregious ( substitute greedy ) in my prices but nevertheless the strategy was successful way back in domain time.

    Also by having what I'll deem pairs, triplets, quads et al, I sort of controlled that name's uber minuscule market niche - especially for names I used for websites and importantly then, as points or re-directs.

    I had better website names than my few competitors - searches and advertising advantages accrued to me.

    To me holding pairs etc. was a great strategy and likely in today's far more domain sophisticated and advanced marketplaces it can still make strategic sense in some markets and with some choice keywords.
    Last edited: Feb 9, 2020
  18. Oblivious Fella

    Oblivious Fella Established Member

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    I have been pursuing a company to upgrade [name+word (suffix)with (name) .com I am having] for a year now. Few months ago I bought .net & .org of the name to look the deal more lucrative (it'll put a lock). I don't know whether company will make a deal or not but it is definitely a better offer (for original offer price, .net & .org as freebies) from company point of view.
    Last edited: Feb 10, 2020
  19. nothere

    nothere Established Member ★★★★★★★★★★

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    Be careful ... they might have right to their "name"
  20. Oblivious Fella

    Oblivious Fella Established Member

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    They have not. I checked it beforehand.
  21. Cornelius Murphy

    Cornelius Murphy New Member

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    I fully agree with this strategy. As an example, I hold three iterations of 2fold, the .com, .net, .xyz. I also decided to buy, use and hold four iterations of Murph’s List and simply redirect three to the fourth and most common spelling
    I agree wholeheartedly.
  22. Playfull

    Playfull Established Member

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    I own these 2 related pairs -
    lightningfastbroadband.com & .co.uk
    and lightningfastinternet.com & .co.uk

    No idea if this is a good plan as i have not actively tried to sell them yet. However I urgently need to liquidate some domains soon, so hopefully will find out.
  23. itssri

    itssri Established Member ★★★★★★★★★★

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    I have a few pairs listed below, which were/are registered over 10 years ago, with a view to have complementary or supporting keyword. All of these are dotCom.

    InternetAdServer and NetAdServer.

    What do you folks think about these pairs?
  24. Goku

    Goku Established Member ★★★★★★★★★★

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    I'm holding IndonesiaVPS (com+net+org) so that if in future a company is started they can retain their identity and no hassle of fighting the fakes!
  25. Almarri.Company

    Almarri.Company AZ.Company Gold Account

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    I own of pairs domain names , I believe of the value when you plan to sale them as a package


    Last edited: Feb 11, 2020
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