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advice Expert Exchange: What Are Your Top Tips for Outbound Domain Sales?

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For many investors, performing outbound domain sales is an important part of their business. To create cash flow, it's sometimes advantageous to seek out sales opportunities rather than waiting for them to come to you. Domain name brokers regularly market domain names to end users on behalf of their clients, using their skills to find the right buyer.

In this edition of Expert Exchange, we ask our panel of top domain name brokers:

What is your advice for domain investors looking to practice outbound sales?


@Joe Uddeme, Founder of NameExperts LLC
Do not become emotionally attached to your asset(s). If you do, don’t personally market the domain name for sale. Most domain investors think they have the best domain names and they are extremely valuable. If you really want to make a sale, you need to remove the emotion and realistically set your pricing expectation.

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@Jen Sale, COO of Evergreen.com
Do your research and create a highly targeted list of prospective buyers. Find the right person at the right company. This takes time and resources, but it is well worth the effort.


@Bill Sweetman, CEO of NameNinja
Do your homework and focus on the quality, not quantity, of your potential buyers. It's better to identify and nurture a relationship with 2-3 really qualified potential buyers than to send hundreds of spam emails to a bunch of folks who are never going to buy the domain name. Use a laser, not a shotgun!


George Hong, CEO of @GUTA
Be patient and prepared to work hard as outbound sales take time and effort. Target qualified buyers, perform in depth research to find candidates, and then filter out candidates that are not suitable for the domain name.


@Giuseppe Graziano, CEO of GGRG
Be selective in your outreach, and please do not spam people!


Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings
Michael Cyger’s DN Academy lessons on this topic are something we recommend.

I would add: focus only on assets that would be beneficial to your potential buyer. Not just “catchy” and “brandable,” but something that actually makes sense for their brand.

There are tools that are immensely helpful, like LinkedIn Sales Navigator, which allows you to pinpoint who the best decision makers are to reach, and other plugins mentioned in this article, whether the tool tracks email opens to help gauge when to follow-up, or it just helps you organize your prospects in your inbox.

Be courteous in your outreach but also smart and intuitive – you only get one chance to make a solid introduction. Ask yourself if your pitch would make sense to someone in their position and make sense to a company in its position.


@Dave Evanson, Senior Broker at @Sedo
I advise domain investors who utilize outbound sales not to reinvent the process. They should talk to brokers, domain investors who have experience reaching out to sell their own domains, and read domain blogs. They should also set realistic expectations and target their outreach effectively. Since credibility is important, using a professional vs. generic email address, and a website with a good domain name can go a long way.


@Hobi Michalec, Co-founder of Lumis Group
Don't give up. Sending only one or two emails is a drop in the bucket. It takes on average seven contact attempts to get a reply and most people give up after five. Also, don't rely on email alone. A voice to a name separates you from the spammers.


These responses have been edited for clarity.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.

shabash786

dnDomainer.comTop Member
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Haykay2005

Top Member
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"Also, don't rely on email alone. A voice to a name separates you from the spammers". I like that
 
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SamDam

Established Member
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Helpful advice, Thanks
 
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Great Post. Thanks for shaing
 
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FolioTeam

Brandsq.comTop Member
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Great advive. Thanks for sharing
 
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DN Playbook

Established Member
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I think one of the most important tips mentioned is "Do not spam people". I would add also: don't even give the appearance of spam, which includes:

1. Make sure that the domain does not infringe on any trademarks.

2. Don't pitch inferior domains to end-users that own superior domains. I see this happen too often.

3. Include personal info in your emails: your name, company name, phone number, link to a professional website.

4. Make sure that the domain does not point to a spam-looking page when the prospect types it into the browser.

5. Use the personal name of the prospect in your salutation. Don't use mass emailing software.

6. Make sure that the domain is actually relevant to the prospect.

Also, following up with a phone call is also great advice. But learn about making effective sales calls before, if you don't have any experience making such calls.

You can also follow up with standard mail (even FedEx or UPS) if you have the right name and address of the decision maker.
 
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Thanks to all the experts that took the time to share their opinion and the article writer!
 
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elevator

DNCombo.comTop Member
Impact
1,333
Thanks for this write-up. Those apps, especially, streak is a good one, but my question since you have not really answer on how soon should one resend/follow up with another mail; I needed your response on how soon should one need to followup.
In fact, Streak is really a good one indeed

Thanks
 
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Anyone using Streak has the issue that if you schedule several mails to different prospects but the mails have the same Subject line, sometime Streak merge one draft into another and some scheduled mails get lost?
I hate when it happens
 
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DTR Alex

Established Member
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254
Try to be personal rather than being a robot....

Write your email starting with greeting like:

Hello Mr. John,

Good Afternoon Mr. John,

Try to explain why you are selling, and show wider scope of your domain name

Your email signature should look professional containing your name, email, phone no. and address
 
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All are very well said 👍
 
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tjl92

Established Member
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domain12345

Established Member
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86
superb advice...success in domaining happens daily..getting better at it and believing it will happen is the key..but all keeping real expectations.
 
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