For many investors, performing outbound domain sales is an important part of their business. To create cash flow, it's sometimes advantageous to seek out sales opportunities rather than waiting for them to come to you. Domain name brokers regularly market domain names to end users on behalf of their clients, using their skills to find the right buyer. In this edition of Expert Exchange, we ask our panel of top domain name brokers: What is your advice for domain investors looking to practice outbound sales? @Joe Uddeme, Founder of NameExperts LLC @Jen Sale, COO of Evergreen.com @Bill Sweetman, CEO of NameNinja George Hong, CEO of @GUTA @Giuseppe Graziano, CEO of GGRG Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings @Dave Evanson, Senior Broker at @Sedo @Hobi Michalec, Co-founder of Lumis Group These responses have been edited for clarity.
I think one of the most important tips mentioned is "Do not spam people". I would add also: don't even give the appearance of spam, which includes: 1. Make sure that the domain does not infringe on any trademarks. 2. Don't pitch inferior domains to end-users that own superior domains. I see this happen too often. 3. Include personal info in your emails: your name, company name, phone number, link to a professional website. 4. Make sure that the domain does not point to a spam-looking page when the prospect types it into the browser. 5. Use the personal name of the prospect in your salutation. Don't use mass emailing software. 6. Make sure that the domain is actually relevant to the prospect. Also, following up with a phone call is also great advice. But learn about making effective sales calls before, if you don't have any experience making such calls. You can also follow up with standard mail (even FedEx or UPS) if you have the right name and address of the decision maker.
Thanks for this write-up. Those apps, especially, streak is a good one, but my question since you have not really answer on how soon should one resend/follow up with another mail; I needed your response on how soon should one need to followup. In fact, Streak is really a good one indeed Thanks
Anyone using Streak has the issue that if you schedule several mails to different prospects but the mails have the same Subject line, sometime Streak merge one draft into another and some scheduled mails get lost? I hate when it happens
Try to be personal rather than being a robot.... Write your email starting with greeting like: Hello Mr. John, Good Afternoon Mr. John, Try to explain why you are selling, and show wider scope of your domain name Your email signature should look professional containing your name, email, phone no. and address
