Typically, end users are the type of buyers that pay the highest prices for domain names. Scrolling through NameBio, you’ll see numerous examples of startups to corporations paying five, six, or seven figures for the best names. End users aren’t necessarily domain experts, and many of them may wonder why a string of characters is worth thousands of dollars. Since domain brokers traditionally work with some of the most valuable domains that are available for purchase, we were curious about how they educate potential buyers on the value of a good domain name. How do you lessen the learning curve (speed up the learning process) for potential buyers? @Joe Uddeme, Founder of NameExperts LLC @Jen Sale, COO of Evergreen.com @Bill Sweetman, CEO of NameNinja George Hong, CEO of @GUTA @Giuseppe Graziano, CEO of GGRG Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings @Dave Evanson, Senior Broker at @Sedo @Hobi Michalec, Co-founder of Lumis Group These responses have been edited for clarity.