IT.COM

information Expert Exchange: How Do You Price Your Domain Names?

Spaceship Spaceship
Throughout the process of selling a domain name, it is often necessary to list your domain name portfolio on various marketplaces to effectively reach a wide range of potential buyers. A typical problem of listing domain names on various marketplaces is keeping track of "buy now" prices and varying commission rates across domain sales venues.

In this edition of our Expert Exchange Q&A, we asked our assembled experts:

Do you price your domains differently on each sales platform to account for varying commission and fees? How often do you change the pricing on your domains?



Nat Cohen (@telepathy), Owner of Telepathy.com
For domains that are set up with Buy-It-Now pricing, I do take the commission rate into effect when setting the asking price on different platforms.


Shane Cultra (@Domain Shane), Domain Investor & Publisher of DSAD.com
My prices change all the time and often depend on my desire for money at that point in time. And yes I do add to my price knowing that a commission has to be paid.


Frank Schilling (@Frank.Schilling), CEO of Uniregistry
I use Uniregistry which is absolutely the best platform for high-quality names. There is truly nowhere else that comes close to offering the suite of services that Uni does. I leave my prices on a name sufficiently high to allow a buyer to negotiate, but we don’t sell names cheaply.


Giuseppe Graziano (@Giuseppe Graziano), CEO of GGRG Domain Brokerage
Typically not. I like to keep prices as consistent as possible because it builds trust with the buyers. When brokering a domain, we review the price every so often with our clients depending on the demand.


strategy.png
Mike Mann (@Mike Mann), Owner of DomainMarket.com

Always consistent for each domain and different comps for different types of domains. Our site DomainMarket.com has 150,000 properly hand-appraised super premium .Com domains ready for sale with no conflicts, and no fluff; no other company in the world has anything similar.


Joe Styler (@Joe Styler), Domain Investor & Aftermarket Product Manager at GoDaddy
Yes I do based on what I want to net on the sale. I will be more aggressively priced if I am selling well and drop prices if I need a sale. So if you catch my names at just the right time, you may get a bargain. If I am selling well, I may not be willing to budge at all. I sold one name this year that handled all my renewals and gave me money for new names after I took half to invest in other places. After that sale, the price on all my other domains went up by about 300%.


Andrew Rosener (@SeafoodMan), CEO of Media Options Domain Brokerage
In theory yes, but the logistics and admin are too much to manage to be honest. We try to price the names in a way that makes it most attractive for a buyer to come to us directly.


Morgan Linton (@domainflipper), Publisher of MorganLinton.com & Co-founder of Fashion Metric
I don't sell much through sales platforms, so I don't put a ton of time into them. Most of my names are listed as "Make Offer" so I often don't end up pricing them until I have a buyer on the other side.


These responses have been edited for clarity.
 
18
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
It works for me most of the time.

I priced higher on other platforms. But my domains are parked on own landing page with lesser price. MOst of the time, buyer ended up with private deal

They told me "I found on your domain on the -------- platform"
 
6
•••
trying to figure out which is best policy
 
0
•••
I buy and set public, park, make offer, and let people find my names.
 
1
•••
I prefer setting 1 price that includes the highest fees . Negotiating is always optional when making any type of purchase like this any way and we can always adjust at any time. Since comps are difficult to assemble set pricing can go a long way in guiding buyers on price ranges for their subject matter. Consistency was mentioned twice in the responses. Spot on.
Big sites that are "setting" price ranges are lowering the bar for all of us. I would rather raise the bar for all of us.
Make offer just adds to the sleaze impression of the industry for the "average" buyer.
Frank and Mike true to form ;) never missing an opportunity to plug "we're the best!"
Always good to hear from the pros ! Thanks
Cheers
 
1
•••
Back