To what extent would you go to acquire the perfect domain name for your business? For SumoMe, a seven year pursuit of the incredible sumo.com domain name has just come to a conclusion. On Monday, we learned the news that SumoMe’s CEO Noah Kagan bought the domain sumo.com for a fee of $1.5 million. SumoMe provides free marketing tools to help small businesses grow by capturing more emails, and finding out exactly how visitors interact with a company’s website. It has become an extremely popular service that now powers over half a million websites, including AirBnB, Entrepreneur.com and TheChive.com. Since 2010, SumoMe’s CEO Noah Kagan has been pursuing the domain name Sumo.com. Recently, Noah made the decision to acquire the name for $1.5 million. On Monday, we spoke with Noah, who confirmed the $1.5 million price tag and told us more about the deal: Having now completed the purchase of Sumo.com, Noah has confirmed that SumoMe.com will now be rebranding to Sumo.com in a move that is sure to increase interest in the already popular marketing tools. According to NameBio, Sumo.com was sold in 2008 by Sedo for a fee of $150,000, and thanks to DomainIQ’s WHOIS history, we can see that the name has been in the possession of the owner of HindustanTimes.com from 2008 until now. The $1.5 million price places Sumo.com as the second largest domain sale of the year, behind only 01.com on DNJournal’s year to date sales list. It also puts it on a par with other $1.5 million sales that include Russia.com, Cameras.com and Deposit.com. Noah has just released a new podcast that explains his reasoning behind buying Sumo.com, and what he learned during the process. The podcast is available on his website, OKDork.com. Congratulations to Noah and his team on finally acquiring Sumo.com. Note: After discovering the sale of Sumo.com on Monday, SumoMe's CEO requested that we wait until Wednesday morning to publish, when we'd exclusively be able to reveal the news of this phenomenal sale.