NameSilo
Bob Hawkes

Domain Name Superpowers

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By Bob Hawkes, Apr 22, 2021
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What domain superpowers do you possess? Check as many as apply.

  1. Business Experience

    59 votes
    40.4%
  2. Creativity

    82 votes
    56.2%
  3. Critical Thinking

    73 votes
    50.0%
  4. Cultural Awareness

    35 votes
    24.0%
  5. Domain Industry Knowledge

    61 votes
    41.8%
  6. Emotional Sensitivity

    44 votes
    30.1%
  7. Languages

    49 votes
    33.6%
  8. Linguistics

    33 votes
    22.6%
  9. Literary Strengths

    27 votes
    18.5%
  10. Motivation

    56 votes
    38.4%
  11. Negotiation

    35 votes
    24.0%
  12. New Trends

    54 votes
    37.0%
  13. Open Mind

    60 votes
    41.1%
  14. Presentation Skills

    27 votes
    18.5%
  15. Psychology

    35 votes
    24.0%
  16. Quantitative Skills

    31 votes
    21.2%
  17. Research Skills

    81 votes
    55.5%
  18. Sales Skills

    32 votes
    21.9%
  19. Sector Expertise

    27 votes
    18.5%
  20. Social Media and Networking

    32 votes
    21.9%
  21. Technical Skills

    53 votes
    36.3%
  22. Other

    23 votes
    15.8%
  23. Legal

    19 votes
    13.0%
  24. Organization

    28 votes
    19.2%
Multiple votes are allowed.
Total: 1,056 vote(s)
  1. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    What domain name superpowers do you possess that can give you a competitive advantage? While much has been written on the best approaches for success in domain investing in general, I want to turn the focus here on tailoring the approach to take advantage of your particular skill set. Here are some potential domainer superpowers, arranged in alphabetical order.

    Business Experience
    Previous experience setting up and running a business, and business management training, can give you a significant advantage over domainers without these skills.

    Creativity
    Many brandable domain names could be considered creative works. Finding that clever combination of terms to create a memorable and suggestive term is a skill not everyone possesses. Creativity that you may have earlier applied in art, music or written word, can be adapted to creating domain names. Aspects of creativity can be learned, as this interview, Who Says Creativity Can’t Be Learned?, with Tina Seelig of the Stanford University Ventures Program argues.

    Critical Thinking
    While many of us occasionally acquire names on impulse, those who take a more disciplined approach to the positives and negatives of a name are probably more successful. Also a critical approach to considering new niches or approaches is important. This article Critical Thinking Skills is a nice introduction to the general topic.

    Cultural Awareness
    There are cultural sensitivities that make some names that at first glance seem good, not work in certain cultures. Those who travel and live in many different parts of the world are at an advantage.

    Domain Industry Knowledge
    Obviously knowing the domain industry well brings advantages. That can include aspects from history and trends, to knowing options for marketplaces, registrars and landers, or exactly how to efficiently transfer names or list them on parking services. This takes time, but the pages of NamePros can make you an expert on almost any domain-related topic.

    Emotional Sensitivity
    If you are a SquadHelp user, you will be familiar with their emotional characteristics assigned to each domain name. This is an often overlooked area, but those seeking a name may well have ideas on how they want the name to feel emotionally. Are you good at evaluating the emotional dimensions of a domain name?

    Languages
    While the majority of names that sell are in English, that is not to say that names in many other languages do not sell. If you speak several languages fluently, that can be a definite advantage in domain investing. Also, a word based in one language may make a good brand in another.

    Legal
    Legal aspects are playing an increasingly important role in domain name investing and selling. While posts do not constitute legal advice, and take into account the expertise of the person posting, you will find much general information on legal aspects of domains in the Legal Discussion section of NamePros.

    Linguistics
    Phrasing and word combinations benefit from a knowledge of linguistics and word use. While this is a difficult area to learn from scratch without professional training, even some familiarity will make you a better domain investor.

    Literary Strengths
    While sometimes we deliberately break wording rules to achieve a more memorable or quirky name, most of the time domain names should be correctly worded. A subtle change can make the difference between a 5-figure domain name and one that is nearly worthless. A sound knowledge of grammar, phrasing and spelling is essential.

    Motivation
    One of the strengths of domain investing is also potentially a major problem: most of domain work is solitary. This can make it hard to keep self-motivated and to set and keep schedules and goals. This article on Domain Investing - Don’t Do It Alone offers some ideas on how to overcome the solitary nature of our trade. Simply how enthusiastic you feel about domain investing can be important to your success.

    Negotiation
    If you deal directly with potential buyers, particularly if you use Make Offer pricing, the right negotiation skills can make a real difference in how much your names will sell for. A number of articles and discussions at NamePros have dealt with this topic. For example, Darryl Lopes invited members to Learn Negotiation Skills From Watching Movies while Keith DeBoer interviewed an FBI negotiator in this article on Never Split The Difference.

    New Trends
    Are you the type of person who stays informed about the latest developments in technology and society? This can be an important superpower in allowing you to secure names that may become exact matches for important technologies and services. Enjoying reading news with an eye on domain possibilities can be a superpower. If you need motivation on how well that approach can occasionally pay off, check out this interview with Joseph Ciprut..

    Open Mind
    Part of domain investing, catching the right trains and avoiding train wrecks, depends on being able to predict the future. Research suggests that those with an open and inquisitive mind do better predicting the future. Part of having an open mind is being open to try out, and then critically evaluate, new approaches. One aspect of having an open mind is to be alert to possible cognitive biases that you may hold.

    Organization
    Being organized is definitely a relevant domain skill, whether that means keeping your portfolio up to date, tracking your expenses professionally, or simply getting names effectively listed promptly.

    Presentation Skills
    There is some evidence that domain presentation is important, whether that is an appealing graphic, a logo or a description. Is effective presentation one of your superpowers?

    Psychology
    Quite a few years ago, Eric Lyon wrote an interesting article, based mainly on personal experiences and opinions, on domain selling psychology. Knowledge of psychology and consumer behaviour may help you become a better domainer.

    Quantitative Skills
    Quantitative skills can give you an advantage. This allows you to go beyond simple rules of thumb, and not depend on analyses done by others. Whether you are analyzing how pricing in an extension depends on length and type of name, or the ratio of completed sales to names for sale in a certain niche, when you do the analysis yourself, you will know exactly what assumptions went into the model.

    Research Skills
    Data science plays a rule in most sectors these days and domain name investing is definitely no exception. Looking at what has previously sold, what is used in business names, and trends are all important. Here are some free domain name research tools that you might use as a starting point.

    Sales Skills
    Particularly if you do outbound, the suite of sales skills will be important. This can be everything from first contacts, query emails, follow ups and much more.

    Sector Expertise
    From your education and employment history, along with personal interests, there are certain sectors that you know well. Perhaps you have worked in financial planning for decades, or are a passionate golfer. Those suggest sectors where your expertise can help you succeed and avoid pitfalls.

    Social Media and Networking
    Those who are adept at using social media, and networking in general, will have advantages in making contacts that may lead to a domain name sale.

    Technical Skills
    A wealth of technical skills are required, particularly for those who do development or manage their own websites. While that can be outsourced, some level of technical expertise definitely helps.

    Using Your Powers to Influence Your Portfolio

    If you have not already done so, please go to the associated poll and tick off all the items that you consider your own domain superpowers. Step one in gaining an advantage is to identify what your superpowers are.

    Next, sketch out how each of those powers might influence the type of domains you invest in, or how you operate as a domainer. For example, if one of your areas of expertise is artificial intelligence, you might want to focus more on domain names from that sector, either in .com or .ai. If you have very strong sales and communications skills, then more outbound might be logical. If you really like social media, perhaps consider how to leverage that in your domain selling.

    Consider ways to improve skills and expertise, such as online classes, books, articles, podcasts, blogs and, of course, right here on NamePros.

    I have undoubtedly missed some relevant domain superpowers. Please add them in the discussion, along with any other comments on the skills and expertise needed for domain investing.

    In researching this topic, I came across this nice article by James Iles on What Makes A Great Domain Investor. While the primary skills are acquisition of the right domain names, and selling-related skills, he also notes how important it is to understand security and legal aspects, and to network, both within and beyond the domain community. As James wisely writes at the end knowledge and learning is critical:
    My NamePros Blog article Becoming A Better Domain Investor This Year is also related to the topic.

    As we build our skills related to domain names, new avenues will open up, as well as more success in current approaches.
     
    Last edited: Apr 22, 2021
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  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and informal educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 88th blog post on NamePros. View all blog posts

    Home Page:
    https://namesthat.win
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  5. Comments (25)

  6. The Durfer

    The Durfer Top Contributor VIP Gold Account

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    your showing yours Mr.Bob, great article. ty again. :)
     
  7. NickB

    NickB it's a mystery VIP

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    Nice article Bob,

    Many, if not all of these skills can be self taught......if you have a Willingness to Learn

    Which for me personally is the most important thing when it comes to domains and other areas.....you need that curiosity itch to be scratched and then acted upon

    As you allude to below.....

    "Consider ways to improve skills and expertise, such as online classes, books, articles, podcasts, blogs and, of course, right here on NamePros."
     
  8. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    Nice one, Bob.

    I guess Legal and Organization weren't allowed by Corporate to be included in the poll? :xf.eek:

    (they do have an explanation, but cannot be chosen)

    Thank you for your inspiration today :xf.smile:
     
  9. FolioTeam

    FolioTeam AMDB.tv VIP

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    I picked

    Creativity
    Critical Thinking
    New Trends
    Research Skills
    Literary Strengths
    Linguistics
    Languages

    Don't know about superhero powers in those areas. But, I think having strengths in the listed areas and more can go a long way to up one's domaining game.
     
  10. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    So sorry totally my fault and I thought I had checked all options in.

    I have now added them but had to put them at end (at least as far as I can see). You can change your vote, so it is possible to add them.

    Sorry about that. Thanks for pointing it out.

    Blurry Eyed Bob
    (in seasonal allergies, so watery eyes is my excuse :xf.sick:)

    ps When you change your vote unfortunately need to check all that you want, ie it does not seem to remember the ones that you had before. But you can choose the newly added ones and as many others as one wishes.
     
    Last edited: Apr 22, 2021
  11. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    I agree. I don't think there is really a more important trait in any field.
    If you think you know it all, and are unwilling to learn, you are far more likely to fail.

    I have been in this field for a long time and learn new things daily.

    Additionally, while I think creativity is a good skill to have in general, it can get you into trouble in domain investing if you try to be too cute with brands and puns.

    Brad
     
    Last edited: Apr 22, 2021
  12. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    The most successful investors in any field are going to check many of these boxes.
    Some are more crucial than others, but they all add to the total package.

    More than 80% selected "Research Skills". That is super important for acquisition.

    But, I see less than 20% of people have checked Negotiation / Psychology / Sales Skills. Those are all core parts of the sales side.

    That is a major disparity.

    You can have the same assets as another person and have wildly different results depending on your skill set.

    If people are looking for a good read when it comes to negotiation, I would recommend -

    https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/

    Brad
     
    Last edited: Apr 22, 2021
  13. comRaid

    comRaid Established Member

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    I love this forum .Thank you for keeping the steady flow of academic inputs for us.

    Some of the following might be considered as a subset of some traits you already mentioned
    Patience/Persistence
    Openness to criticism
    Adaptability to change
    Initial capital available for investment (not sure about this point in this list, as it is not a personality trait. Still being rich in first place is one important factor imo)

    Also would like to see a survey on weak traits of domainers (traits which one have already recognised themselves) like impulse buying, mindless handregging....
     
    Last edited: Apr 23, 2021
  14. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    All good points.

    Patience is a major one. There is no substitute for time when it comes to making good end user sales.

    Learning from your mistakes. Even better is learning from other's mistakes.

    Unless you have an endless supply of money, capital management is very important as well.

    Consistency matters. You need to keep looking when the right opportunity comes up.

    Decision making is another one. In a field where everything is subjective, and there is no template, sometimes it can be hard to make a decision.

    Organization is another important one. I am not all that organized in life, but I am organized with my domain investments because of necessity.

    Brad
     
    Last edited: Apr 23, 2021
  15. trelgor

    trelgor Top Contributor VIP ICA Member ★★★★★★★★★★

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    Interesting and extensive poll. Pretty much boils down to ”soft” or ”hard” science disposition, IMO. I would guess that over 90% of all domain investors are ”hard” which leaves great opportunity for the ”soft”.
     
  16. aleksandrpet

    aleksandrpet Established Member

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    Thank you! Your analytics are above reproach as always!
     
  17. ReallyBigIdea.com

    ReallyBigIdea.com Established Member

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    @Bob Hawkes , where did you find the idea for "superpowers" word for your article? from Millinillionaire blog post?
     
    Last edited: Apr 23, 2021
  18. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    No. Probably from an IMAX movie I watched a few times in 2019 called superpower dogs. A good film if anyone has the chance to see it. Here is the trailer.


    I was trying to finding a catchy title than what skills do you need as a domainer.

    Writing catchy headlines is not a superpower for me :xf.wink:, but I am trying to work on getting better.

    BTW I did look up in MW dictionary to make sure that it was used not only in the nations as superpower sense. The second definition they give is "a power or ability (such as the ability to become invisible or to fly) of the kind possessed by superheroes : a superhuman power." Most domainers can't fly over buildings, but command of a power or ability is definitely applicable.

    Bob
     
  19. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. VIP Gold Account

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    I believe I am blessed with top skills.
     
  20. topdom

    topdom Top Contributor VIP

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    -Guessing whether the offer is coming from an enduser or a middleman (such as a GD agent), makes a big difference.
    -Patience
    -Outbound skills
    -Surrendering ID to auction sites.

    (missing in me).
     
  21. jhm

    jhm Glazed

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    You can be good at all of those, but without an open mind, you'll lose a certain "spark" of your potential
     
  22. lock

    lock DomainUsed.com VIP

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    The ability to use the search feature.
    Super ability to bump a thread from 2012.
     
    Last edited: Apr 24, 2021
  23. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I find the discussion above by @bmugford and others on how critical certain skills are to success valuable. I hope others will comment on which skills they consider to be particularly important.

    The votes so far, still somewhat early, surprise me to some extent. It does seem that people are in general indicating more strengths related to the acquisition side (research, creativity, etc.) than the sell side (sales skills, negotiation, etc.).

    If one is weak on negotiation there are, though, options, but they will limit how you do domaining. If you work many in brandable, the brandable marketplaces will do any negotiation on your part. At least one marketplace now have options where you can hand over negotiating with leads to those with expertise to act on your part. Also the agents at marketplaces did that to some degree.

    Look forward to hearing more views.

    Bob
     
  24. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    Be careful though:

    Studies find high achievers underestimate their talents, while underachievers overestimate theirs

    https://qz.com/992127/studies-find-...nts-while-underachievers-overestimate-theirs/
     
    Last edited: Apr 24, 2021
  25. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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  26. Lox

    Lox _____ VIP Gold Account

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    1. Due Diligence (fake or true, the outcome dictate any further success)
     
  27. Ngawangtashi

    Ngawangtashi Established Member

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    What a great insight sir , Lovely Article thanks you are one of the precious asset to domain industry.
     
  28. FolioTeam

    FolioTeam AMDB.tv VIP

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    I think it might also be tied to the notion that you make it on the buy rather than on the sale.

    The ability to know what constitutes a good name and how to look out for good bargains goes a long way to up your domaining game.

    Of course, having good negotiation skills etc is nothing to sneeze at either.
     
  29. 62.com

    62.com Established Member

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