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advice Domain Investing: Learn When to Quit

Spaceship Spaceship
Many entrepreneurs enter the domain industry with high hopes, only to be confronted with endless paths and options, which can make becoming successful incredibly difficult if not pursued carefully. For many, domain name speculation is not as easy as it seems, despite appearances from the outside.

While this doesn’t necessarily mean failure is impending, it does usually mean that you’re not likely to succeed as fast as the expectations that you set for yourself.

How you define your success or failure will go a long way as you begin your journey. For instance, a disappointment for some may simply be not ending negotiations as anticipated. Yet to others, a sale may still be considered an overall success. While turning domain names bought for registration fee and selling them in excess of $1000 are an obvious examples, there are many ways to perceive your own success.

Everyone is looking for a successful direction in their career, whatever that may be. Nevertheless, we sometimes need to cut losses in order to reach that goal. Because we’re all human, we learn and grow from our mistakes, which we will inevitably make. These mistakes don’t have to define us or our ability to triumph in the end.

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DO IT!!” and “DON’T QUIT!!” are attitudes that you should have to live by in this world, and how you use them as you embark will demonstrate your ability and understanding of the domain industry. In turn, they will help tremendously, guiding and propelling you towards success.

As suggested, there are really only two options in domain speculation: going for the gold or going broke in doing so – the difference between giving up, and giving in. Neither is an out. You simply don’t have the option to give up, rather sometimes give in, if you want to make this a career. Anyone who has made a name for themselves can attest to the power of this mantra.

Personally, I have the DO IT!! attitude, but there has been more than one occasion that it’s caused me some strife.

Once, I bought into a very lucrative niche, but it just so happened that I had no idea what I was getting myself into. On this particular project, my initial investment was in the mid-four figure range, not to mention the additional monthly expenses consisting of thousands spent on AdWords and other marketing campaigns to maintain my meager presence low on page two of Google. But with little to no profit, it came to the point where I realized quitting and walking away was better than losing it all.

At the time, this was a failure. Yet, looking back, it was success in guise. If I had chosen to unwisely continue to invest in a niche I was unfamiliar with, I would have undoubtedly lost my shirt, wasting more time and energy in mastering something I was unprepared for.

In a time like this, the success is knowing when enough is enough. Becoming an intuitive domain investor and sticking with what you know is key. In the end, I decided to DO IT!!, moving forward to open myself up to other opportunities that awaited.

We’ve all heard the famous saying, “choose your battles.” This sentiment holds especially true while speculating on domain names. There will be many times you are faced with similar difficult situations, and choosing your battles will be the defining factor between a profit or a loss. You will always be more successful if you avoid or walk away from situations that aren't panning out the way you had hoped, especially when you have no interest or expertise in them.

Live and learn, then repeat – But never quit.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I've learned it's important to constantly analyze and trim your portfolio.
 
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I've learned it's important to constantly analyze and trim your portfolio.
I wouldn't necessarily say trim as in reduce the number of domain names you have, but definitely trim as in reduce the amount of bad names you have overall.

Whether you keep a constant 100 or 1000 doesn't matter, it's whether they are bleeding you dry or not. The ones that are, you should definitely cut back on, but that can open room for new names in unexplored territory.

With that being mentioned, stick to what you know and you'll be better off than trimming and reinvesting in an area that you have little expertise in.
 
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An analogy would be stocks: those that perform well long term are long term keepers. Those that have potential are kept until they prove to be otherwise. Those that perform well short term, are retained for that time frame. As with every business, your mileage will vary. Have an exit strategy, and best of luck.
 
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I think knowing when to quit is the most difficult part of starting a business. There are always events which make you think you should hang in there for another week or month. A good sale happens at a critical moment, etc. Its really hard to admit its over when you know you have resources to keep it going a little longer.

Of course, if you ride it all the way to the bottom you don't have the resources to try another direction.
 
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Very inspirational read, enlightening & useful for domain investors. ty.
 
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Success lies not in the "number" of domains you have but the "Quality" of the domain names. Thanks for the article.:xf.smile:
 
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Quality = Cash
Nowadays you can not buy quality for cheap. If you want a "Good" domain name for investing you have to have money. You can't expect to hand register a domain for $1,99 and expect to make millions, maybe 30 years ago.
It is a risk business and you must be prepared to take risks, calculated ones.
 
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Interesting that you said "don't quit"

Dontquit.com went for around 3500 on GD auctions and is now a premium for 35,000
 
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I would say - always do the math. Here is one personal and practical experience

Average sale is about 1-3% for 'decent' names.

Let us say you have 100,000 names, and you sell 2%, that means you sell 2000 names, averaging about $1000, that means for $2,000,000/year. Considering if you hand reg names, and for 100,000 names, your operating expenses are $800,000/year (if you consider $8 or less for average registration costs). That translates to $1.2M net profit for an an expense of $800,000. which is about 150% returns. That is pretty good.

Keep in mind - quality is important. The above example is definitely true for meaningful pronounceable names.
 
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I would say - always do the math. Here is one personal and practical experience

Average sale is about 1-3% for 'decent' names.

Let us say you have 100,000 names, and you sell 2%, that means you sell 2000 names, averaging about $1000, that means for $2,000,000/year. Considering if you hand reg names, and for 100,000 names, your operating expenses are $800,000/year (if you consider $8 or less for average registration costs). That translates to $1.2M net profit for an an expense of $800,000. which is about 150% returns. That is pretty good.

Keep in mind - quality is important. The above example is definitely true for meaningful pronounceable names.
Good example, but a lot of expenses are left. One must become an ICANN accredited registrar and have a contract with Verisign to get close to those numbers (.com/.net) for registration fees. With that being said, someone on general counsel would be nice to fend off C&D's, deal with ICANN and Verisign policies, and put the angry customer who threatens to sue in their place.

Another issue with this is that you're selling 2000 names a year to let's say 1500 unique individuals, that is a little over 4 transactions a day. It would take a lot more manpower to facilitate this many sales, unless you're doing low quality ($$$) sales and are using PayPal. Then, since you are getting rid of 2000 names a year, there should be manpower to buy 1-2000 more names a year (1 being that you're reinvesting in quality only).

The numbers look nice on 1 sheet of paper, but when you start adding in other expenses than just renewals, it can get quite messy. An accountant could help with that though.

Looking at what it really takes, $1.2M is far off from the profit that you would receive, unless you're counting parked traffic, or building micro-businesses off of names you own (more manpower, but more revenue)... but most companies with a portfolio that big send to a "buy now" landing page.
 
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Not to mention that few entities own 100K domains.
That's why I consider domaining to be an investment at best (if you are good), but not an occupation (except for a few). For the vast majority of domainers it is a hobby.

As Namecept says, the sales turnover is typically low. You make good margins, but few sales.
Unless the rest of the portfolio is making revenue through parking, it may look more like a liability than an asset - until a buyer is found.

The problem with this unique kind of investing is that domain names are illiquid assets. It's not like stocks or financial assets, that can be liquidated more or less smoothly. Domaining presents unique challenges and opportunities.
 
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Live and learn, then repeat – But never quit.

I really love these words, because they are applicable to all aspects of life, not only to domaining.
And sometimes it's so important to hear just in this moment of time such inspirational words!

Thank you, David, for your time and sincere devotion to bring some inspiration to domainers' life.
 
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