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James Iles

Domain Data: Which Is the Best New gTLD?

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By James Iles, Jun 20, 2016
  1. Data is an extremely important part of domain investing; it drives what you buy, and how much you buy it for. In this series, called Domain Data, we delve into sales data provided by NameBio to help you make more informed decisions about your domaining activities. This week, we ask: "Which is the best new gTLD based on aftermarket sales?"

    The word "best" can be ambiguous, but in this instance we use the term best to help rank new gTLD sales based on both the volume and average price. Thanks to NameBio, we have data from 181 different new gTLDs and 1,874 sales to process. The total dollar value of all 1,874 sales is $6,670,678.

    Before we go into detail, there are two things that we should point out. Firstly, this data doesn't differentiate between end user sales and sales to investors. Secondly, a couple of registries did provide sales reports directly to NameBio. These sales reports naturally contain a higher volume of sales, so the data could be skewed by the sales reports from .TOP and StartingDot, who run .ARCHI, .BIO and .SKI.


    The Highest Individual Sale

    Publicly available data shows that the highest new gTLD sale to date was a .XYZ domain that sold in April 2016. The domain in question is 1.xyz, which sold for $181,720 on the West.cn Chinese domain auction platform. WHOIS suggests that this sale was to an investment client of West.cn.

    The second highest sale was also a .XYZ. The domain 9.xyz sold for $175,166 in December 2015, again on the West.cn platform. This was also sold to an investor, but still redirects to a .XYZ landing page.

    Of the top ten new gTLD sales, four are .XYZ and three are .TOP. The extensions .CLUB, .WORK and .ROCKS have one sale each. Out of the top ten, eight names have three characters or less, with five being one-character numeric domains. Five of the top ten sales occurred at a Chinese domain marketplace.


    The Highest Volume of Sales


    NameBio has recorded 704 .TOP domain sales with a total value of $2,106,057. As we said earlier, .TOP did provide NameBio with a sales report, so there are bound to be more confirmed sales for this new gTLD. In second place, as you may expect, is .XYZ, who recorded 317 sales with a total value of $1,554,042.

    This is followed by .CLUB with 194 sales and .GLOBAL on 85. These four new gTLDs are the only ones to display over 50 sales, with eight other extensions recording between 10 and 45 sales. Incredibly, 169 new gTLDs have nine or less publicly recorded domain sales. These extensions include .LINK, .WORK and .NYC.


    The Highest Average Sales Price

    For this data, we will only be considering data from those extensions that recorded higher than ten domain sales or more, as data from below this point is likely to be inaccurate. For example, the .ROCKS extension shows an average sales price of $100,000 due to one sale for this amount, which was autism.rocks.

    The highest average sales price for a new gTLD with over ten sales is .CLUB. Even with 194 sales, .CLUB has an average sales price of $5,581. This figure is helped by sales such as wine.club for $140,000, c.club for $50,000 and vip.club for $40,000. Overall, the extension has recorded 21 sales of $10,000 or higher.

    From the data available, it looks like .CLUB has attracted quite a few end users. The domain eat.club was sold to an end user at Sedo for $20,000, and joy.club was sold at the same venue for $10,000, again to an end user. In fact, Sedo was responsible for 101 out of the 194 total recorded sales of .CLUB domain names, with 95 of those sales being $1,000 or higher.

    In second place was .XYZ with an average sales price of $4,902 from a total of 317 sales.

    --

    What is your opinion on the data from the new gTLDs? It's very difficult to determine which of the biggest new gTLDs is being supported mostly by investors, rather than end user sales. However, from some WHOIS searches and by looking at sales venue data, I would suggest that .TOP is being traded amongst investors, with the majority of .TOP's sales occurring at eName.

    Going back to our question of the best new gTLD, it's very difficult to determine a winner. Amongst investors, .TOP and .XYZ could be considered the best due to their sales of short and numeric domains at popular marketplaces in China and the West.

    For end users, it could be argued that .CLUB has attracted the most activity. With 101 of .CLUB's 195 sales occurring at Sedo, it's likely that a number of these are to end users, based on statistics from Sedo's past popularity with end users.

    All the data reported here is available at NameBio.com and can be found by using the various filters available there. Thanks to @Michael for providing the data.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 214th blog post on NamePros. View all blog posts

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  5. Comments (35)

  6. Haris

    Haris Best Domainer Of The End-Times VIP

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  7. grigio

    grigio Established Member ★★★★★★★★★★

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    dotClub is wonderful for End-Users, I already received couple of offers on my 3L.Club names from END-USERS!
     
  8. DaVisionz

    DaVisionz Established Member

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    I completely agree. Xyz, global, etc don't speak to the end user like club does.
     
  9. Adam27

    Adam27 GreenJobs.com VIP

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  10. ZapNano

    ZapNano :( VIP

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  11. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time.

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    Thx for this summary @James Iles
    Of course, only reported sales counting in statistics - nevertheless, it seems like .top simply had / has more sales to report than other new TLDs - because why should the others, especially .xyz not report their sales to namebio?

    It's the 'beginning of winning' - it's .top what counts ;)

    top world.png
     
  12. franka46

    franka46 Established Member

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  13. zycfour

    zycfour Account Auto-Closed

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    Verisign has given an answer [​IMG]
     
  14. zycfour

    zycfour Account Auto-Closed

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  15. DaVisionz

    DaVisionz Established Member

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    Lol, nice...
     
  16. INamewiz

    INamewiz Established Member

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  17. redesignunit

    redesignunit Established Member

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    topten.top how is this?
     
  18. Avtar629

    Avtar629 MarketDN.com Gold Account VIP

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    .bet?
    .casino?
    .在线 (.online) ?
    .中国 (.china) ?
    .中文网 (.chinese website) ?
    .pet?
     
  19. moviedeo

    moviedeo Established Member ★★★★★★★★★★

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    I read this article to be informed of what's going on.
    So far new TLDs are not attractive to me because dot com DN are available everywhere. Just think out of the sandbox to find them.
     
  20. makerpostla

    makerpostla Established Member

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    .top will fade eventually.
    .io has a niche market, moderately lucrative.
    .co is interesting, company.....com/co
     
  21. makerpostla

    makerpostla Established Member

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    About.me
     
  22. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time.

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    As you said, new TLDs are... ...new.
    Everything what is new needs a while to be 'accepted'.
    This era is the chance for investing in new TLDs.
    But in which one of all when there are so many?
    There is only one logical answer in all those names of new TLDs ;)
     
  23. mayazir

    mayazir VirtualNameMarket.com VIP

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    today there are too much new extension and it is very easy to forget the extension of the site you want to remember.
    top, club and so on...
    but just .xyz is very easy to remember and it doesnt mean nothing, so you can use it with each site you want.
     
  24. DaVisionz

    DaVisionz Established Member

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    I disagree. These new TLDs SHOULD mean something, we already have gTLDs with lack of meaning and they're already not worth much of anything. Get good corresponding keywords that are applicable to the gTLD and you should be good.
     
  25. mayazir

    mayazir VirtualNameMarket.com VIP

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    Ok, but for me it is easy to remember .xyz then explain to non-english speaking one extensions like club, top, pro and so on.. they will forget it in 5 min and will type www.yourwebsitename without any extension and logically they will go to .com
    .xyz knows everybody
     
  26. mayazir

    mayazir VirtualNameMarket.com VIP

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    And english speaking ones will also have a problem with remember the adress.
    For example you say to your client your website is www.virtualnames and some neg extension.
    The client come home in afew hours and begin to surf, and put www.virtualnames and... ups! he forgot it.
    he remember it was something like "the best" or "number one" and begins to try each sinonym he knows..
    he will not always remember .one or .top or .online or .network ...
    but if you say him www.virtualnames.xyz he will remember it, it is easy, and no wrong associations...
    the last 3 letters... very easy
     
  27. WilsonM

    WilsonM Established Member

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    Very interesting.

    .club do have a place in the domain scheme of things, I think.

    Not sure about .xyz and .top. Time will tell, of course.
     
  28. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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    just got mybff.top yea, .top!
     
  29. somidiscount

    somidiscount Established Member

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    he expansion of generic top-level domain (gTLD) names is huge and unprecedented in internet history, but the confusion and difficulty in landing the domain that you want has also increased dramatically. (Seattle is actually a hotbed of the gTLD industry with Bellevue-based Donuts being the largest registry of new gTLD extensions along with Right side, which runs the Right side registry, eNom and Name.com registrars.
     
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