Cannabis domains seem to be the new crypto. Crypto related sales have slowed down a bit but at the same time, the interest in cannabis-themed domains has increased significantly in the past 2-3 months.
Kush is a strain of cannabis, not a nickname (although I have no doubt people will refer to it in a nickname kinda way). So it is a very legit word in refrence to cannabis. Furthermore, Kush is the strain grown by GW Pharma for legally licences commercial trial of medical cannabis.
My mindset might be different than most. But I see Kush.com as being worth it and then some. Its one of the most popular, shortest words associated with Marijuana other than Weed. It is easy to spell, memorable and makes for a better brand than Weed. This is an emerging industry where there will be many players in the field making hundreds of millions to billions of dollars a year in revenue, and this doubles as both a brand identity, and a category defining term for their industry. A short, memorable brandable domain, that is already a "household name" to its target audience. This domain will completely transform a business financially and every marketing dollar they spend, their competitors will probably have to spend $25 for equal impact and conversion, and this is before even building the name recognition of the brand with the target consumer. We're talking just about link URL conversion, print marketing coverage, and search engine ad conversion. A domain like this will pay dividends each year exceeding the 500k easily if utilized correctly by the company who bought it. Watch this domain, see who uses it, and lets watch their revenue growth. I promise you if they link it with a good team and a good website, they are going to be rolling in money, in large part because of this domain. Kush might just be the best/most marketable brand domain we see in the entire industry.
A half a million dollars is freakin sweet!! Awesome sell!!! The buyer, I think they over paid for it, but, they had to, the name will make them some millions, so excellent for both buyer and seller IMO
Thank you for taking the time to share the story. Since learning of the sale and for how much, I have talked to several 'money men' I know...it seems I could have come up with the half mil to get the name without too much trouble. Everyone agreed they would have held the name until a 1.25 mil offer or mire came in whether it took 2 months or 5 years. Maybe the daughter had plenty of assets from the estate and didn't care for how much it was truly worth...maybe she will come across this thread one day and let us know her thinking.