IT.COM

sales CancerInsurance.com Sells For A Multi-Million Dollar Fee

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In a recent tweet, investor George Kirikos revealed that he has found another multi-million dollar domain name sale that was recently revealed in an SEC filing.

The paperwork indicates that the domain name CancerInsurance.com was acquired in a seven-figure deal. The SEC filing shows that the domain was bought by a company called Tranzact in a $3.1 million deal that included $1.1 million in cash. Their official website says that Tranzact is a premier marketplace for the distribution of direct-to-consumer insurance products.

In a subsequent tweet, George reported that the SEC filing went on to say, "the maximum amount of the contingent consideration is $6.8 million." This means that the domain name transaction could ultimately be valued at $7.9 million.

Whilst the SEC filing discloses the fact that the price paid was $3.1 million for the domain name, it also mentions other intangible assets are included. I'm not an expert on SEC filings, but I think this could mean that the entire website was included in the price. According to ScreenShots.com, the domain name has hosted the same website since at least December 2013.

Previously, the domain name was under WHOIS privacy protection. The most recent public WHOIS record shows Internet entrepreneur Louis Spagnuolo as the registrant.

According to Google's Keyword Planner, the term Cancer Insurance gets 2,900 searches per month globally. At the time of publication, Estibot values the domain at $73,000.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
...CancerInsurance.com...

Hmmm...

I own CancerInsurence.com

Hmmm...
 
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Quite a sale for the prior owner.
 
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After all these years, still odd to me that investors will mention Estibot. It's been shown repeatedly that it has no predictive relevance for high end domain prices.
 
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WOW--i'm not sure i understand the price tag on this one. Seems like someone may have overpaid.
 
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@Carlton I added the Estibot value as I thought it was interesting to show how inaccurate appraisals can be. I don't use any type of appraisals when buying or selling.
 
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We bought this name in Chinese pinyin to go along with the other pinyin names we have trouble pronouncing. We'll see what happens after we "age" it for a few years. As always a great post so thank you.
 
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According to Google's Keyword Planner, the term Cancer Insurance gets 2,900 searches per month globally.
One more example.. The most important is Keyword Combination. End user doesn't really care about total keyword searches per month.
 
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awesome article thanks for sharing congratulation to all the parties involved!

:)
 
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After all these years, still odd to me that investors will mention Estibot. It's been shown repeatedly that it has no predictive relevance for high end domain prices.
Yea, i totally agree that Estibot's and other Domain valuator tools are totally irrelevant when it comes to End user requirements. There had been quite a few million dollar sales made in past where estibots valuation showed less than $100.
These valuator tools are just an estimated value which has nothing to do with the end user requirements and the market value.
Most interesting is that if anyone would have noticed that the Estibots value of the domain changes whenever a domain is sold at higher price. Before any sale is made the value shown by estibot was less than $100 but after the sale was made the value increased accordingly.
There is no set parameter for these valuator tools and it is totally unrealistic.

After all these years, still odd to me that investors will mention Estibot. It's been shown repeatedly that it has no predictive relevance for high end domain prices.
 
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Yea, i totally agree that Estibot's and other Domain valuator tools are totally irrelevant when it comes to End user requirements. There had been quite a few million dollar sales made in past where estibots valuation showed less than $100.
These valuator tools are just an estimated value which has nothing to do with the end user requirements and the market value.
Most interesting is that if anyone would have noticed that the Estibots value of the domain changes whenever a domain is sold at higher price. Before any sale is made the value shown by estibot was less than $100 but after the sale was made the value increased accordingly.
There is no set parameter for these valuator tools and it is totally unrealistic.
With that being said, how accurate do you feel Estibot's valuations actually are? I've never dove headfirst into what makes up the valuation (not sure if its all public domain anyways?) but it seems reasonable for many i've queried. But of course you are right there are many where it's obvious there is a lot more brand value in the name than what Estibot gives it value for. Not sure there is or would ever really be a way to quantify the actual 'brandability' of a domain. If you were able to come up with something it surely would be of value.
 
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I have to admit, I would never have asked millions for 'CancerInsurance".

Astounded at the acquisition price of that domain - what a win for the seller.
 
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Now that i've read the full details, the seller did good research and probably knew exactly who was looking to buy the domain; hence the large price tag. The power of research. Well done!
 
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@James Iles

I know Louis Spagnuole. Want me to try to hook up an interview?
 
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I didn't even know there is such a thing as Cancer Insurance. I guess you can insure anything.

Makes sense I guess.
 
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The moment someone talks about INSURANCE related domains, I get excited. I do have all these 3 DNs InsuranceHaat.com / net / org

It simply means Insurance Market. Hope I will find some buyer in the coming years, if not immediately.
 
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Sorry read it as 2 - dot COM and DOT net.
 
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I own WreckInsurance.com
 
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I just realized that I own an exact match hyphenated 'insurance' .COM domain with 2,400 searches per month globally. It's a hyphen, yes I know, but the phrase itself is a hyphenated dictionary match.

Looks like I know how much to ask for upon inquiry. :xf.eek:
 
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was this a pure domain sale or a website/business sale?
 
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Wow , not worth more than 50k on my eyes.
 
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