Political domain names have made some major headlines in the past few years. In 2015, US Senator Rand Paul paid $100,980 for RandPaul.com and "Donald J. Trump for President, Inc." purchased ClintonKaine.com for $15,000.
Recently, another significant political domain purchase took place, albeit at a far lower sales price. The exact match domain for Canada's Prime Minister, Justin Trudeau, sold at GoDaddy for $2,701 on April 18th, 2019. According to DomainIQ, the domain was initially registered in 2006, around the same time that Justin got more involved in Canada's Liberal Party.
Despite becoming the leader of the Liberal Party in 2013, and subsequently becoming Prime Minister in 2015, Justin and his Party has never held ownership of JustinTrudeau.com, although his Party owns JustinTrudeau.ca.
A member of Justin Trudeau's Liberal Party has now acquired JustinTrudeau.com via a GoDaddy auction, with the name now forwarding to Liberal.ca, the Liberal Party's home page.
Some may wonder why the Canadian Prime Minister would even consider paying a four-figure fee for his .COM domain, but I believe it is a smart strategic move.
There is a general election in Canada in October 2019, where Justin will be looking to get reelected as Prime Minister. Paying $2,701 for the domain is a defensive strategy that stops JustinTrudeau.com from potentially being used by opposition parties, in a way that the Trump Campaign did with ClintonKaine.com in 2016.
Thanks to @Bob Hawkes on Twitter for the tip.
Recently, another significant political domain purchase took place, albeit at a far lower sales price. The exact match domain for Canada's Prime Minister, Justin Trudeau, sold at GoDaddy for $2,701 on April 18th, 2019. According to DomainIQ, the domain was initially registered in 2006, around the same time that Justin got more involved in Canada's Liberal Party.
Despite becoming the leader of the Liberal Party in 2013, and subsequently becoming Prime Minister in 2015, Justin and his Party has never held ownership of JustinTrudeau.com, although his Party owns JustinTrudeau.ca.
A member of Justin Trudeau's Liberal Party has now acquired JustinTrudeau.com via a GoDaddy auction, with the name now forwarding to Liberal.ca, the Liberal Party's home page.
Some may wonder why the Canadian Prime Minister would even consider paying a four-figure fee for his .COM domain, but I believe it is a smart strategic move.
There is a general election in Canada in October 2019, where Justin will be looking to get reelected as Prime Minister. Paying $2,701 for the domain is a defensive strategy that stops JustinTrudeau.com from potentially being used by opposition parties, in a way that the Trump Campaign did with ClintonKaine.com in 2016.
Thanks to @Bob Hawkes on Twitter for the tip.
