Jay Jay Atairu

Buy Low & Sell High With These Domain Name Patterns

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By Jay Jay Atairu, Jun 15, 2017
  1. ValleyRock

    ValleyRock Sales and Outreach

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    Investors have made millions of dollars by following patterns with their domain investments. However, most of the lucrative domain patterns are too pricey for the entry-level domainer. Don’t hang your head though, domainer on a budget! With a little creativity, we can find patterns of domains that may offer upside with limited upfront costs. In this article, I present twenty-eight domain patterns for two-word domains that I believe can help domainers find success.

    Most of the time when we speak of patterns in domaining, we are referring to the usual suspects: CVCV (consonant, vowel, consonant, vowel), LLL (letter, letter, letter), NNN (number, number, number), etc.

    A less competitive category of patterns are based on the length of each word in a two-word domain name. In the table below, I analyze and share twenty-eight of such two-word combinations based on the length of each word, and I chart the historical sales for each pattern. The domain sales used for this analysis took place at GoDaddy.

    Here is the meaning of the columns in the table:
    1. Group: Length of each word in the .com domain name. So, for example, “4–4” would mean each word has four letters, while “7–5” would mean the first word has seven letters and the second word has five letters.
    2. $ Min: Minimum sale price in that Group.
    3. $ Max: Maximum sale price in that Group.
    4. $ Median: Median sale price of domains in that Group.
    5. $ Mean: Average sale price of domains in that Group
    6. Std. Dev.: Standard deviation of domain sale prices in that Group
    7. Count: The number of sold domains (sample size) in that Group

    IDGroup$ Min$ Max$ Median$ MeanStd. Dev.Count
    13–41007,355359565.4767.8187
    24–41005,049350613.1779.7259
    34–31005,000348600.2772.7150
    43–31043,500333.5478.0528.2114
    53–51003,550333479.7484.8135
    65–31004,953332511.0672.1141
    76–31004,765222.5374.8539.1146
    83–91001,525219.5355.9362.162
    96–41003,605205330.4429.0308
    103–81003,350205351.0470.291
    115–41006,501204404.0614.3461
    127–31009,002200444.7978.690
    134–51009,200200447.7899.3422
    145–510010,501194360.2705.4447
    154–71003,050194326.9415.8222
    163–71002,022193312.0298.2159
    173–61004,450193359.5588.3212
    186–51004,494191327.7410.2283
    195–71004,338189322.6507.7241
    207–41003,150185336.3436.5223
    218–41001,231184257.7224.1127
    224–81002,705178321.8406.4138
    236–61008,700175385.9832.1267
    245–61009,277174390.7837.6340
    254–610081,000170586.24,437.9334
    269–31022,002161.5291.4351.730
    277–51005,356160299.1486.9219
    288–31001,913160283.4312.267
    Table sorted by Median from Largest to Smallest.


    Summary Statistics

    Total number of domains: 15,104
    Median: $205
    Mean: $397
    Standard deviation: 1,175.9


    Important Numbers

    In the above table, the Median and Group provide valuable information.

    I place more value in the median sale price for my calculations because the median provides a reflection of the most frequent sales. The median, like the mean, estimates the middle or center of a group of values. The median in this case is a more robust measure of central tendency than the mean, which is susceptible to outliers. However, I have provided values on the mean and median, so you can choose whichever measure you prefer.


    Applying the Data to Domaining

    We’re looking for patterns that may have some value as domain investments. Let’s examine group “4–4,” which refers to a two-word domain with each word having four letters, making the name eight characters total.

    You can see that the median selling price for group “4–4” domains is $350. This means that half of the group “4–4” domains that sold, were purchased for $350 or more.

    These are five examples, which fit into the “4–4” group, taken from GoDaddy Auctions:
    1. cakemart.com
    2. thindude.com
    3. looktall.com
    4. dietonly.com
    5. linkmama.com
    Cakemart.com sold for $695 on GoDaddy. The rest of these domain names on the list went unnoticed, and I am pretty sure they were picked up for the minimum bid price of $12 or less if they reached the GoDaddy Closeout process.

    Based on my analysis of the data, investing in these group “4–4” pattern domain names could yield high returns, as cakemart.com and others have. I think this is good news for domain investors without a lot of capital, as some domains with these patterns can be had for the minimum bid price on GoDaddy Auctions.

    Domainers on a budget can use patterns to make investments, but you may have to get creative and use longer domains with lower upfront costs.


    More information

    The tools used in this analysis were Python 3, WordSegment, Wordnik, pandas, Jupyter notebook, and NumPy.

    You may download the sanitized sales data* that was used in this analysis or download all of the sales data.


    * Sanitized sales data excludes domain names not composed entirely of words.
     

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    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. ValleyRock

    About The Author — Jay Jay Atairu

    Jay Jay Atairu is located in WY and has been a registered member of NamePros since Apr 10, 2016 with 22 followers and 334 posts. From those posts, 89 members have been thankful for them and 178 members have liked them.

    This is Jay Jay Atairu's 3rd blog post on NamePros. View all blog posts

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  5. Comments (28)

  6. offthehandle

    offthehandle Business Member Business Account

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    Nice idea for a general overview of the market, thanks for posting that.
    What was the "4-6" domain name that sold for 81k?
     
  7. Ayodeji

    Ayodeji Established Member

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    It still goes down to the meaning and usefulness of the keywords
     
  8. Eric Lyon

    Eric Lyon Community Admin, NamePros Administrator PRO Business Account VIP Trusted Contest Holder

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    homesquare.com (It's listed in the attachments ;))
     
  9. offthehandle

    offthehandle Business Member Business Account

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  10. mr-x

    mr-x Acme Domains Business Account VIP ★★★★★★★★★★

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    Would be nice to see a break down of word values, like market.
     
  11. elevator

    elevator Active Member VIP

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  12. ProDomanico

    ProDomanico Established Member

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    jAY jAY : Nice analytics...

    I prefer 4-4, 4-6
     
  13. ProDomanico

    ProDomanico Established Member

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    Any 2-4, 2-6 sales numbers?
     
  14. shabash786

    shabash786 Active Member VIP

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    Fantastic analysis ! Its a big enticement for the new domainers as well as for those who are disappointed on using their investment without any strategy and not making good money so this is a great knowledge to restart. Thanks Jay Jay
     
  15. stub

    stub Top Member VIP ★★★★★★★★★★

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  16. Sumit Agrawal

    Sumit Agrawal Established Member

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    Thanks @ValleyRock for sharing this nice piece of analysis. It's definitely worth taking into account while picking 2-word gems.
     
  17. satyadeep singh

    satyadeep singh Established Member

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  18. satyadeep singh

    satyadeep singh Established Member

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    can you tell me more about this how can i find out two word name like "cakemart" on go daddy closeout section and how can use all these site.
     
  19. KINGOF.TOP

    KINGOF.TOP Owner of ▲ the most expensive domain of all time. Business Account

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    Thanks, good explanation.
    nevertheless, I am missing the 63 character (maximum number of characters) patterns.
     
  20. lock

    lock Active Member VIP

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    Each day domains are sold that leave many scratching heads. I think we all like to punt and nice to have a form guide.
     
  21. jindalashoka

    jindalashoka Established Member

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    Thanks nice information
     
  22. dordomai

    dordomai Active Member VIP

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    they are all 1 billion dollars each. no need to include them in the analysis.
     
  23. varmuk

    varmuk Brandaly Business Account

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    is only expired domains sales data ? ,
     
  24. 1Darko

    1Darko Established Member

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    @ValleyRock Thank you for this analysis! (y)

    What is the sales timeframe of the data used?
     
  25. Mister Funsky

    Mister Funsky Active Member VIP

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    Thanks Jay...very interesting.
     
  26. ValleyRock

    ValleyRock Sales and Outreach

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    I believe it's 2015
     
  27. ValleyRock

    ValleyRock Sales and Outreach

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    expireddomains.net
     
  28. 1Darko

    1Darko Established Member

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    ok - thanks!
     
  29. Drizzles

    Drizzles New Member

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    NICE COMBINATIONS
     
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