information Breaking: Sells to a 4.CN Client

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Two-letter .COM domain names have been a popular choice amongst Chinese domain investors for several years, largely due to their exclusivity and their liquid value. We've seen many two-letter .COM's move from the US to Chinese ownership, and today another name has left the country.

Thanks to an alert from DomainIQ, we were able to discover that has been sold. According to a web page recently displayed on, the brokers of this deal were the team at, lead by Gregg McNair and Tessa Holcomb.

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Up until 2015, was used by Lasselle-Ramsay, a San Francisco-based company led by Joan Lasselle. It looks as though the company may have ceased trading, but that is yet to be confirmed.

The buyer of is a client of domain name marketplace 4.CN, who took possession of the domain name over the weekend. 4.CN is one of China's leading marketplaces for domain name trading and was owned by entrepreneur John Xu until he sold the business to registrar eName.

We have inquiries to and 4.CN to see whether a price for this domain name can be publicly revealed. Based on similar sales data from NameBio, it's likely that the domain sold in the mid to high six-figure range.

Congratulations to all parties involved in the sale.
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There is a reason why 2L .com names are particularly popular in China and it has to do with the culture. Chinese love 2-pin names. The most popular type of Chinese company names is 2-pin. It's very easy to remember such type of names. So, when companies want to upgrade, they use the acronym of their 2-pin name, thus resulting in 2L. This preference is also reflected in the study of 2016 Top 300 New Internet Companies list I reported in my post.
Limited edition domains are premium priced