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Behind the scenes, there are numerous seven-figure sales that occur without public attention due to various non-disclosure agreements (NDA's). However, in this case, we're able to disclose the news of the largest domain sale of the year by far. The domain name in question is Ice.com and the sales price was a cool $3.5 million, a price that was agreed upon within forty-eight hours of a brokerage agreement being signed!

The Ice.com domain name was previously owned by Glimmer, a company that works with e-commerce and vertical SaaS organizations. Matt Wilkinson of Glimmer told us: "We are about to make some major moves in the jewelry category, and we saw the domain, plus the value created around it, as a reinvestment opportunity."

ice.jpg
On May 24th, @Brian Harbin of GritBrokerage started negotiations to represent Glimmer in the sale of Ice.com. Brian, who is also Director of Sales at NamePros, told us: "It took us a month of back and forth on negotiating our exclusive agreement as there were quite a few exclusions we faced in selling the domain. However, we finalized everything on June 26th as the official start of our exclusive. We had a full price offer of $3.5 million in less than 48 hours, and we were closed out through Escrow.com in under two weeks."

The perfect sale happened after a connection with David Clements (@davidclements) of Brannan's, who was given permission to reach out to two parties, one of which agreed to pay the asking price. At this time, the buyer's identity is unknown, but we have been assured that they have plans to use the name, and so their identity will become clear in future.

While the buyer's identity is unknown, we can speculate. There are a couple of obvious potential end-users including the Intercontinental Exchange (theice.com), the company that owns the New York Stock Exchange. Elsewhere, a company called Ice Energy (ice-energy.com) has recently raised an additional $40 million in funding, so they could be looking to upgrade their name.

The sale of Ice.com will rank as DNJournal's largest sale of the year. Ice.com beats the previous leader, Super.com, which sold for $1.2 million in March, 2018. The sale will also rank as the seventh largest sale of the last five years, according to NameBio, beating the 2014 sale of Whiskey.com. Another interesting statistic is that Ice.com is the third largest three-letter .COM domain sale in public history, beaten only by the two sales of Sex.com in 2005 and 2010.

Congratulations to all parties on this sale!

Update on Jul 18, 2018: Ice.com is redirecting to Intercontinental Exchange's TheIce.com domain name.
 
The views expressed on this page by users and staff are their own, not those of NamePros.
Impact
27,138
Thanks for the very interesting behind the scenes look at the process. Will be fascinating to see who the buyer is. ICE as acronym stands for many things around the world. Interesting that before this the exact name ICE apparently just sold twice in any extension (one .io and one .mx).
 
Impact
27,138
Thanks for the very interesting behind the scenes look at the process. Will be fascinating to see who the buyer is. ICE as acronym stands for many things around the world. Interesting that before this the exact name ICE apparently just sold twice in any extension (one .io and one .mx).

While NameBio just had those two, I see that GoValue show more exact word sales on the name including a $2000 .club and a $499 .info. I see mention on here that the .com sold previously? Where is that information from?

Anyway, no matter the other sales, or history, it is a truly superb name. Memorable, short, vivid, and versatile! What more could anyone ask for!
 
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