domains Best Startups; Worst Domains?

cocaseco · Dec 5, 2015

They aren't very credible if they don't understand that Periscope is ONLY an app and is exactly like watching a TV. Clearly they aren't very clued into the cultural phenomenon that is Periscope.

Keith DeBoer · Dec 5, 2015

Our fearless Admin, Eric Lyons, mentioned that he thought Eero was a play on the word Aero. Likely he is right. However it's not a good play since their brand sounds like 'ear' and the connection to Aero (which makes more sense for a wireless company) is not obvious. Hopefully they'll upgrade to a better name when they have more funds.

nvdomains · Dec 5, 2015

Indian start-up - Quikr.

It is not quicker or even Quiker.

aishwin · Dec 5, 2015

21.co is far far better choice than twentyone.com since its a two number and an asset. They can choose to get twentyone.com but I think they are all set.
Great article Keith.

hookbox · Dec 5, 2015

Periscope.TV is a spot on name for this company. No matter where you are in the world you can SEE what is being streamed. A submarine can't visually see what is around without it's Periscope. This is the correlation that makes the name absolutely perfect. They nailed it.

21.co is actually called 21 Inc. and this is probably why they chose the .co to represent the word Company.

Vive.co is not bad. When the com is either over-priced or the .com is being used by an entirely different type of company then using an alternate extension works sometimes.

Ride and Jet are incredible names. I would put Jet as one of my top 10 favorite words to use for a brand.

MeerKatApp.co is just ridiculous.

Templr · Dec 5, 2015

Spot on! jet.com is an average US only coupon site, could have localised with an available us and also saved a TON of money.

RU · Dec 5, 2015

periscope.tv is too long for mobile.
vine.co is much better.

BrandChimp · Dec 6, 2015

I even saw a .TV for a Android Game.. OMG WTF

Innoverge · Dec 6, 2015

Ride,Jet & The league seems to have obviously got it right.
Hungry Root,though have got heir abstract element right & one can imagine the logo right away,the name doesn't seem to have the stand out appeal amongst other food subscription services.We already have a Panda with voracious appetite(foodpanda),this seems to project the image a gluttonous root.
Gogoro,seems to want to project a Fun & Energetic Vibe with 'GoGo' to go with the electric scooter image but,the name sounds more 'Fun' without enough spark on the 'Energetic' or 'Zestful' aspect.

andrew111 · Dec 6, 2015

Keith DeBoer, I must thank you for writing such condensed info to the community and also trying to educate end-users.

mcmvx · Dec 6, 2015

I believe some often forget that in the end for a company there is a product to sell, not a domain to market ... the most fancy domain name is worth nothing if you can't sell your product ... websites are there to inform the people interested in your product in the first place ... so as far as domain names the only thing that counts is "remarkable" ... and then you might look at all that google stuff ... but especially when you establish a new product or app that isn't on the market yet, what "google keyword data" should there be ? ... this list proves it I believe and because of that the high price domain market will turn into a "brand market" in a way, and not based on keywords so strong ... at least for .COM's ...

Paul123 · Dec 6, 2015

Great post Keith (as always). Thanks for sharing.

Best,
Paul

DomainVP · Dec 6, 2015

Keith DeBoer said:
21 / 21.co
The domain 21.com would cost millions, if it even was for sale. It would seem like they could have gotten TwentyOne.com instead, which is currently a landing page that forwards to an adult content site. I'm not sure why they chose the dot co.

Using 21.co is the better decision here. They made the right call, especially for the product which is getting terrible reviews right now. If the product took off and was a huge success, they would just buy 21.com and millions would be no big deal.

disaac81 · Dec 6, 2015

As they say, save money at the beginning with a wrong choice costs you dearly later when you save to rebrand.

Keith DeBoer · Dec 6, 2015

disaac81 said:
As they say, save money at the beginning with a wrong choice costs you dearly later when you save to rebrand.

Yes the cost of rebranding can be immense. For anyone that's interested in this topic I highly recommend this interview at Domain Sherpa with a Jamie Siminoff, the founder of DoorBot. Jamie was turned down for investors at SharkTank but went on to great success. One of the key ingredients was upgrading from the domain name GetDoorBot.com to Ring.com and how it was both the highest risk and most profitable investment he's ever made.

avalanchemtn · Dec 7, 2015

Great, article. I unfortunately learned the hard way many years ago when trying to start a business. I registered the name artsEfest.com and no one could spell it when I pronounced it. It was a lesson learned.

With that said, I am currently in the process of launching a Political Trivia app that follows the U.S. presidential elections. In this case the app is called Political Run and I was able to secure PoliticalRun.us

.com was not available, but going with the .us seemed very fitting when this related to U.S. politics.

Keith DeBoer · Dec 7, 2015

avalanchemtn said:
Great, article. I unfortunately learned the hard way many years ago when trying to start a business. I registered the name artsEfest.com and no one could spell it when I pronounced it. It was a lesson learned.

With that said, I am currently in the process of launching a Political Trivia app that follows the U.S. presidential elections. In this case the app is called Political Run and I was able to secure PoliticalRun.us

.com was not available, but going with the .us seemed very fitting when this related to U.S. politics.

Thanks for the first hand insights! Good luck with your new venture!

bigdomainer · Dec 7, 2015

hookbox said:
Periscope.TV is a spot on name for this company. No matter where you are in the world you can SEE what is being streamed. A submarine can't visually see what is around without it's Periscope. This is the correlation that makes the name absolutely perfect. They nailed it.

I agree. For this particular app, since it used for live streaming (much like watching television), I think the .tv extension works perfectly.

Interesting article over all @Keith DeBoer

cmdomains · Dec 9, 2015

RU said:
periscope.tv is too long for mobile.

Maybe not if it's bookmarked.

And Maybe not if you have an app to view recorded videos anyway. Periscope.tv is only for archived videos and most of them get deleted after 24hours. I believe the window for deletion can be longer depending on the broadcaster but if users are subscribed to lots of folks on this app, you basically won't bother keeping track of archived videos unless you're a diehard follower. There's really not much need to go to their .tv for catching up cause there's something new to look at. Some of them upload to youtube too most likely and one can easily update their followers using Twitter. Guess that's the beauty of social media integrating with other social media.

Also, I believe they're sort of partnered with Katch.me which is a short hack (except for that K), easily pronounceable and spelled. Here, one can view freshly broadcasts as well.

cmdomains · Dec 9, 2015

*...there's always something new to look at being on the app alone. (I realized there's no edit option here, odd.)

Keith DeBoer · Dec 9, 2015

Thanks for the insights and comments everyone! Keep em comin!

TRY · Dec 11, 2015

The Tribune company sold it's rights to cars.com, and now use carquick.com. even carclick.com would have been better. They obviously failed the radio test, Anyways their traffic is dismal although they market it heavily. they need to fire their internet people. Imo

youdn · Dec 11, 2015

very good.

main · Dec 11, 2015

Hungry Root might have an exact match domain, but the brand name still sucks.

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