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James Iles

Are you using LinkedIn properly?

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By James Iles, Jun 11, 2015
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    LinkedIn is one of my favorite websites for connecting with other domainers (my profile is here if you want to connect).

    However, many domainers either don't use LinkedIn or don't use it effectively enough. It's a fantastic website for forging new connections, but it's best use for a domainer (I believe) is used in outbound sales.

    Take this very common scenario as an example:

    You've found a medium/large company that you think would definitely be interested in buying a domain you own. You find out everything you can about the company, but there's one problem: you don't know who to contact.

    Usually, you'll contact the CTO or CMO of this medium/large company, but without a name you have no hope of contacting them. (Hint: using a generic "[email protected]" email address to try to sell a domain has never worked for me.)

    This is where LinkedIn comes into play. Most professionals have a LinkedIn account, so you're likely to find any professional by searching for the company name on LinkedIn and browsing the list of employees. Free LinkedIn accounts can see minimal data on each profile compared to a premium account, but you should have enough access to be able to find who you need.

    If not, a very useful trick is to use Google to search LinkedIn by searching for the following:

    site:LinkedIn.com "at [company]"

    This will show you all employees who are listed as working for the company. Search through the Google listings to find the contact you need.

    Then, use the email format tip I showed you earlier this week to find their email address and send off your domain sales email.

    LinkedIn can also be useful for buying domain names. There are a few domainer groups on LinkedIn in which members list domains for sale. From time to time there are domains which can be good investments.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 13th blog post on NamePros. View all blog posts

    Home Page:
    https://about.me/iles
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  5. Comments (21)

  6. AGAME

    AGAME optimalnames.com Gold Account VIP

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    I just started using LinkedIn a month or so ago.
     
  7. briguy

    briguy Guru In Remission! VIP ★★★★★★★★★★

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    Didn't realize there is a domainer group! Thanks for tip and well written article.
     
  8. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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  9. NameOmnia

    NameOmnia alea iacta est VIP

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    @briguy : there are indeed quite a few groups dedicated to domains and domaining on Linkedin. Not all of them are worth joining as they might not be that active but some are quite good.
     
  10. Nattydomain

    Nattydomain Reuse Domains VIP ★★★★★★★★★★

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    very useful, thank you
     
  11. Ms Domainer

    Ms Domainer Top Member VIP

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    I get endless spam from Linkedin, so I'm leery...
     
  12. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    @Ms Domainer surely there's a way to edit email notification settings?
     
  13. Abhijit Kumar Medhi

    Abhijit Kumar Medhi Established Member

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    James,
    You have opened my eyes.I have been holding a (FREE) membership in linkedin for years.But never used it properly.I have a domain which has been derived from the name and its application of latest teschnology in its core business operation.[I am not publishing the name of my domain here. May be it not supported by forum rule here]
    I am going to sell it. If workers of that company can be contacted through linked in may be my domain will land on the hands of the end user.

    Anyway, James, it's your article that has brought the idea to my mind.Thanks a lot
     
  14. Amogul

    Amogul Established Member

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    @jamesiles do you think there is any value to using Linkedin's paid sales tools? at $79.99 a month it seems like a bargain if you could generate a few big ticket sales every month. The one limitation that bothers me is the limit on sending 15 "Inmail" messages a month. Not everyone is receptive to domainers and you could wipe out that allotment pretty quick on just one domain. What in your opinion is the best person to target in a mid-size to large company?
     
  15. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    @Amogul - I've never seen the need to use any LinkedIn premium plans.
     
  16. NetworkPearl

    NetworkPearl Top Member VIP

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    don't you think it's better to send the employee an inmail through linkedin as the method of guessing the email of an employee is mostly based off luck. E.g
    James Drew could be [email protected] or something like that.

    thanks.
     
  17. Asfas1000

    Asfas1000 Top Member VIP

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    Good read. Thx James.
     
  18. Willox Perez

    Willox Perez Member

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    This is definitely very useful. I am normally able to get the information of the site owner/company though Whois but in cases I don't I always find myself going crazy searching to see if they have a Facebook or any other social media channel. That is a nice little technique to search in Google with. I am definitely going to implement this.

    - Will
     
  19. serryjw

    serryjw Established Member

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    ____________________
    YOU.ROCK...sorry couldn't resist
     
  20. HotDomainSales

    HotDomainSales Established Member

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    Hi @James Illes,

    Very useful post, I was wandering if you could give an insight into how you contact End Users, a template of a message you use, your strategy when contacting an end user etc.

    Thanks.
     
  21. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    @HotDomainSales thanks. I don't give out the types of messages that I use :). Most of my strategies (whether they are the best way to do things or not is another matter) are posted throughout the NamePros blog and throughout my book.
     
  22. SamDam

    SamDam Established Member

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  23. kandyan

    kandyan Established Member

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    Thanks for sharing.. James..
     
  24. satyadeep singh

    satyadeep singh Established Member

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    Thanks for your thought but i am using linkedin but they show me the older version what can i do and how can i find the email address for the companies employee
     
  25. obocar

    obocar Established Member

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    @James Iles I want to fund employee email address of expedia.

    I google:
    site:LinkedIn.com at [expedia]


    Is this the right format?
     
  26. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    For that one I'd use something like this:
    I added "-job" to remove the "job" keyword from searches since for larger companies, LinkedIn related Google searches will usually bring up job opportunities
     
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