With summer well on its way (where I live, at least), I wanted to take a look at one of the best domain names in existence: summer.com and how it’s being used.
The short answer is, it isn’t being used at all. Typing summer.com into my browser returns a “Webpage Not Available” message, and it looks like it’s been this way for quite a while. A real shame, as even Alexa shows that it has a ranking of just over 10 million.
A Whois search shows that the domain name is still owned by its original owner: “School Dist 67 Okanagan Skaha” – a Canadian school district administrator that registered the domain name in 1995.
I was very surprised to see the domain name not resolving, as I think that there are so many brands that would pay seven figures to get a domain name like this. Off the top of my head, I can think of fashion brands, health brands, holiday companies, and drink brands that would all benefit from owning the domain name. It’s such a good domain name to base a marketing campaign around.
Imagine a company like American Airlines creating a campaign around the phrase “Summer Vacations/Holidays," with summer.com being advertised alongside.
It’s admirable that the School District have no doubt turned down hundreds of offers for the domain name over the past 20 years, but in 2015 they’ll be able to command a high six figure or even a seven figure sum for summer.com. As it is owned by a school district, this money could be spent and dispersed to help improve the schools and the children’s education.
Andrew Rosener, I think it’s time for you to contact the Summer.com owners to help them to sell the domain name!
The short answer is, it isn’t being used at all. Typing summer.com into my browser returns a “Webpage Not Available” message, and it looks like it’s been this way for quite a while. A real shame, as even Alexa shows that it has a ranking of just over 10 million.
A Whois search shows that the domain name is still owned by its original owner: “School Dist 67 Okanagan Skaha” – a Canadian school district administrator that registered the domain name in 1995.
I was very surprised to see the domain name not resolving, as I think that there are so many brands that would pay seven figures to get a domain name like this. Off the top of my head, I can think of fashion brands, health brands, holiday companies, and drink brands that would all benefit from owning the domain name. It’s such a good domain name to base a marketing campaign around.
Imagine a company like American Airlines creating a campaign around the phrase “Summer Vacations/Holidays," with summer.com being advertised alongside.
It’s admirable that the School District have no doubt turned down hundreds of offers for the domain name over the past 20 years, but in 2015 they’ll be able to command a high six figure or even a seven figure sum for summer.com. As it is owned by a school district, this money could be spent and dispersed to help improve the schools and the children’s education.
Andrew Rosener, I think it’s time for you to contact the Summer.com owners to help them to sell the domain name!
