NameSilo
Bob Hawkes

An Updated Look At Domain Names With Hyphens

Views:
1,152
Comments:
14
By Bob Hawkes, Oct 13, 2021
  1. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

    Posts:
    7,857
    Likes Received:
    26,852
    While hyphenated domain names are popular in some parts of the world, notably Germany, most domain investors shy away from them.

    Only a small percentage of domain name sales have hyphens. But there are also far fewer names containing hyphens that are listed for sale. So what about the rate of hyphenated domain name sales?

    About two years ago, I took a look at hyphens in domain names: Want A Hyphen With That Domain Name? In that analysis, I found that hyphenated domain names sold less frequently, and at lower prices. However, differences were perhaps shrinking with time.

    Therefore, I thought it was time to take another look at hyphens in domain names, but just using NameBio-reported sales from the past two years. Also, I limited this analysis to sales $500 and up in order to reduce the impact of wholesale acquisitions.

    Few .com Names Include Hyphens

    I used NameBio to search for sales in the .com extension, with and without hyphens. I just used sales from the past two-year period. I included sales from all venues, but only sales with prices of $500 or more. That still includes some domain investor acquisitions, but far fewer than the $100 limit I used in the 2019 analysis. I excluded international character domain names using double hyphens as coding.

    With Advanced Search at Dofo I could find the number of .com domain names currently for sale, with and without hyphens, again excluding international character names. Dofo covers all of the main domain name marketplaces, so is a pretty accurate view of domain names for sale, although names listed only on domain investor independent sites are missed.

    I found that only 3.1% of .com names listed for sale include hyphens. Even fewer names with hyphens actually sell. Just 1.8% of $500+ sales over the two-year period are from names that contained hyphens. If one looks at sales dollar volume, instead of numbers, it shrinks further to only 1.1%.

    GraphCOM.png

    Since a smaller percentage of hyphenated names sell, it is expected that the industry-wide apparent sell-through rate (STR) is lower for domain names including hyphens. I found a 0.21% STR for names with hyphens, versus 0.37% when no hyphen is part of the name.

    These STR are lower than observed in 2019, due to the $500 price cutoff used this time. These are apparent sell-through rates, because many retail sales do not get reported in NameBio. Keep in mind that this is an industry-wide statistic, and does not apply directly to any particular portfolio.

    What About .de Domain Names

    As mentioned earlier, hyphenated names are more accepted in Germany. Therefore, one would expect the percentage of names that include hyphens to be higher in the .de country code extension. I did a similar analysis for that extension, with the results shown below.

    GraphDE.png

    The results indicate that 28.8% of .de names listed for sale include hyphens. That drops to 13.0% when we look at sales data from the last two years in the extension.

    Hyphenated .org Domain Names

    I also looked at a few other extensions. Results for .org are shown below. Hyphens are more popular in .org than in .com, with 4.0% of .org names listed for sale containing hyphens, and 6.6% of sales in this price range containing a hyphen. However, if instead of number I look at sales dollar volume, well under 1% are from sales of names including hyphens.

    GraphORG.png

    As a result, the sell-through rate is higher for hyphenated .org domain names than for names without hyphens, 1.34% versus 0.79%.

    Interestingly, for $500+ sales, the sell-through rate in .org is substantially higher than in .com for the same parameters. Yes, there are way more sales in .com than in .org, over 61,400 versus 3954, but the rate of sales to listed names is higher in .org

    Prices

    I also looked at average prices. In all three cases, the average sales price is lower for hyphenated domain names. Note that these are average prices keeping only sales $500 and up. The overall NameBio average prices are substantially lower, due to the sales, mainly acquisitions, not much above $100.

    GraphPrices.png

    Highest-Value Sales With Hyphens Last Two Years

    Here are the highest-value .com sales of names from the last two years for names including hyphens.
    1. TN-I.com $61,990
    2. gambling-law-us.com $57,000
    3. al-Islam.com $45,211
    4. blog-city.com $30,500
    5. E-ZRentACar.com $21,494
    6. gym-pact.com $20,000
    7. M-HK.com $17,999
    8. digital-identity.com $15,888
    9. United-States.com $15,136
    10. A-K.com $14,888
    When I look over these sales, and others from the top 50, there is no dominant pattern: some are very short, some multi-word long names, and from various sectors.

    I also looked at the top hyphenated sales in .org, with the highest ones being Lisbon-treaty.org for $20,050 and history-world.org for $12,150.

    In the top sales of country-code extension names that include hyphens, .de dominated, taking 18 of the top 20 sales. There was one .se and one .eu in the top 20 list.

    There is not a single sale in NameBio, from the past two years, of a new extension domain name with a hyphen selling for more than $500. Over the same period, there were 1213 new extension sales ($500+) that did not contain a hyphen, representing $5.2 million in sales volume.

    What About Names That Should Have Hyphens?

    If looking for a refresher on what words should be spelled with hyphens, this article by Brittney Ross on Hyphens published at the Grammarly Blog is excellent.

    As she suggests, when in doubt the best thing is to check whether the word is shown with a hyphen in a major dictionary, such as Collins, Merriam-Webster and Oxford (subscription required, but the more basic Oxford Learner’s Dictionaries can be accessed free).

    I wondered if words that should have a hyphen, might sell better as domain names with hyphens. That did not appear to be the case, at least for the names that I checked.

    The abbreviation for electric bike seems, by most sources, to preferably be written with a hyphen, e-bike. If you use a quotation Google search, ”ebike”, to show exact instead of intentional search, it yields about 55 million results, while ”e-bike” yields 92 million results. However, in terms of domain name sales, ebike has been part of 121 sales listed in NameBio, including the million dollar sale this summer by Buckley Media, while e-bike is just part of 8 sales, the highest at $13,900.

    DotDB shows 343 extensions registered for ebike, compared to 167 for the hyphenated e-bike.

    Major Brands With Hyphens

    There are a number of major brands with hyphens in their names, such as Coca-Cola, Mercedes-Benz and Merriam-Webster. They have websites on hyphenated domain names.

    The current article concentrated on sales from the last two years. Check out the following article and discussion for the Highest Domain Sales of All Time Containing a Hyphen.

    There is a NamePros thread to Showcase Domain Names With Hyphens, should you want to highlight hyphenated names from your portfolio.


    Sincere thanks to NameBio and Dofo for the data used in this analysis.
     
    Last edited: Oct 13, 2021
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Next Article
    Top Topics: AI.com Sells via Saw.com; ICANN Working Group Jeopardizes Domainer Rights...
    Previous Article
    Top Topics: Meta.so Sells for $149,000; Which Valuation Metrics Do You Consider?...
  3. Loading...
  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and informal educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 113th blog post on NamePros. View all blog posts

    Home Page:
    https://namesthat.win
    Actions:
    Follow
  5. Comments (14)

  6. jhm

    jhm Glazed

    Posts:
    3,579
    Likes Received:
    4,930
    Thank you for the data Bob, as always

    Hyphens are a killer. Not once have I bought a hyphened domain. If you're dealing in hyphens, it better be very appropriate. The domain Gambling "hyphen" Law "hyphen" Us dot com for $57k is just baffling ...no use made, and parked at GoDaddy as of today
     
    Last edited: Oct 13, 2021
  7. FolioTeam

    FolioTeam AMDB.tv VIP

    Posts:
    2,051
    Likes Received:
    5,705
    Great Analysis.

    Frankly, hyphen domains do not appeal to me at all. I look at the top 10 list you posted, and none speaks to me. Though, I understand the inherent value in domains like digital-identity, united-states and A-K, I still won't register them if given the chance
     
    Last edited: Oct 14, 2021
  8. sivadomains

    sivadomains 888.House BUY/SELL/LEASE VIP

    Posts:
    2,533
    Likes Received:
    1,268
    BLOCK-CHAIN.COM SOLD 30,000 - USD ON 2018-01-05 @ SEDO.COM
     
  9. sivadomains

    sivadomains 888.House BUY/SELL/LEASE VIP

    Posts:
    2,533
    Likes Received:
    1,268
    upload_2021-10-14_13-18-21.png

    few more hyphen domains sold : Source namebio
     
  10. papeter

    papeter Upgraded Member Blue Account

    Posts:
    402
    Likes Received:
    185
    Thanks for a very interesting read. I have one hyphen and one which I had planned to build a blog on is
    RC-HELICOPTERS.com I never got round to it! Maybe one day I will.
     
  11. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

    Posts:
    7,857
    Likes Received:
    26,852
    Thank you for the information. Note this article, as an update, covers sales from last 2 years, is why those sales were not listed. They are found in the linked articles.

    No doubt higher sales in hyphenated names in past, but I wanted to look at recent data to better reflect current environment.

    Bob
     
  12. jiy k

    jiy k Established Member

    Posts:
    466
    Likes Received:
    157
    I like hyphenated names. They clearly spell out the Business/Service intended for. But at the same time it is very uncertain in terms of sale. Only Premium hyphenated ones have high chances of selling.
    Thanks for this detailed article.
     
  13. Sheogorath

    Sheogorath Top Contributor VIP

    Posts:
    1,002
    Likes Received:
    1,693
    Overall I believe that hyphenated domains follow the 1% rule, most of the good+ ones are worth about 1% the value of the .com domain without an hyphen.
    *But that's about 1 hyphen, 2 or more hyphens in a domain is entirely a different story and will be far more difficult to sell.
     
  14. Panamedia

    Panamedia New Member

    Posts:
    1
    Likes Received:
    1
    My very first domain sale was a three-word hyphenated .net domain that I had bought for an idea I had that I never got around to. Buyer approached me out of the blue (it wasn't listed for sale) and I sold it to them for $500. I've been hooked on domaining ever since.
     
  15. Jeff_Libert

    Jeff_Libert Established Member ★★★★★★★★★★

    Posts:
    21
    Likes Received:
    85
    Today (Oct 14 2021) DNJounal's bi-weekly domain sales report includes 8 hyphenated domain sales, ranging in price from $2,000+ to $8,000+. Obviously, "- domains" aren't setting the world on fire but clearly there is interest and sales action.

    I own very FEW hyphenated domains, but those that I have acquired weren't purchased for resale but, rather, with an eye towards eventual development. Of course, it never ceases to amaze me how fast time passes. Sigh . .

    One such "domain in waiting . . and waiting . . and waiting": Internet-Marketing.com. Not bad as domains go and one that I really really really need to throw together a little something on . . again . . but keep it plodding along. :-/

    Another: E-FP.com, which at the time I thought could work for an online "Financial Planning" tool, etc. Think I got it for reg fee, though I wasn't into hunting down 3-letter domains with a hyphen somewhere. Still like E-FP.com . . I guess . . 'cause I keep paying the darned renewal fees. lol

    So, FWIW, like every other domain, IF your going to make a move on a hypenated domain . . choose wisely . . which is easier said than done. Keywords alone do not make a hypenated domain valuable.
     
  16. nithya78

    nithya78 Established Member ★★★★★★★★★★

    Posts:
    470
    Likes Received:
    74
    Thanks Bob for the research. There are a few sales/dropcatch above 500 on namebio even yesterday and today.

    Domain Price Date Venue
    re-crypto.com 820 USD 2021-10-15 Sedo
    modern-icon.com 724 USD 2021-10-14 GoDaddy
    loan-authority.com 959 USD 2021-10-14 GoDaddy
    mpj-express.org 934 USD 2021-10-14 DropCatch
    discover-oahu.com 8,691 USD 2021-10-13 GoDaddy
    earth-token.com 8,666 USD 2021-10-13 GoDaddy

    I also have couple of hyphen domain
    co-trainer.com
    old-fashioned.net

    Fingers crossed on if I will be able to sell them.

    Thanks,
    Nithya
     
    Last edited: Oct 15, 2021 at 6:06 AM
  17. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

    Posts:
    7,857
    Likes Received:
    26,852
    Thanks for the various reports of recent hyphenated name sales.

    I perhaps should have included in the article that while they sell at a lower rate than non-hyphenated names, names with hyphens do sell regularly. Over the two years of the study the average number of sales of hyphenated domain names at prices of $500 plus was 1.5 names per day. It is not surprising some days have 3 or 4 sales (and some none).

    I tried to avoid my own opinion in writing the article. I do see a place for having some hyphenated names in a portfolio, particularly where the term without hyphen is very high value, and you have an opportunity to acquire at modest price. I also see a role for names commonly written with a hyphen, although my data did not seem to support that, and names where the European market is an important sector. The results here lead me to look more carefully at hyphenated .org names, perhaps.

    Thanks for all the data and input, everyone.

    Bob
     
  18. leezamonty

    leezamonty New Member

    Posts:
    1
    Likes Received:
    0
    If your domain name is two words you may want to separate the words with a hyphen for readability: But, keep in mind that use of hyphens also strongly correlates with spammy behavior and decreases domain name readability and memorability.
     
  19. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

    Posts:
    7,857
    Likes Received:
    26,852
    Are not the following saying the opposite thing about readability? Or do you mean a hyphen in one word would decrease readability? Definitely would agree with that!
    I think in a long, multiword name, hyphens can help make it more readable (particularly if camel casing not used), and of course in early days of search the hyphen helped teach search engines where a name should be broken.

    I think the problem is that much of world has come to not use hyphens, so there is an expectation for that. But not an absolute. As noted, some huge brands use them.

    Bob

    ps Welcome to NamePros, @leezamonty - glad you joined this incredible online community, and sharing in the discussions.
     
biix
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...