Dynadot

humor A reimagining of the new gtld program

Spaceship Spaceship
In looking at the past 16 months of new gtld launches, sales, registration numbers, and debates, one wonders what might have been?

Now this article falls under Domain Name fan fiction.

One day a man had a dream and in his dream he read the following:

ICANN announces they will add 20 new extensions over the next 5 years.

1) Number of new strings introduced: ICANN has decided that citizens of the world need more choice when it comes to domain extensions. 20 new extensions will be added to the root, ICANN will make sure there are no extensions that could be used to possibly extort a person or company, ICANN will only allow singular words as the board understands that having something like Hotel and Hotels could get confusing for everyone involved. The board will make sure that these extensions are not all rolled out at once as they want users to have the time to get to learn about these new choices. The board will do a thorough review to make sure there are no "name collisions" that could affect private corporate networks.

2) Cost: ICANN will run auctions for the 20 most requested strings, and the highest bidder will win the right to run the extension. Some of the proceeds from the auctions will be donated to help those with the least access to the Internet, so that more people can participate in what has become a vital tool for education, safety, and awareness.

3) Conflicts of Interest: ICANN will make sure that all those approved to run a registry do not have other entities such as parking companies, registrars, or brokerage units.

4) Pricing: ICANN will make sure that everyone has a chance to secure a piece of the new namespace. No premium renewals will be allowed and registries may not charge more than $50 for a registration or renewal. The board believes the expansion of the namespace is to give all opportunity and does not want to see anyone shut out.

5) Intellectual Property: ICANN will put into place a mechanism where trademark holders can purchase a permanent block for one price in all 20 extensions, regardless of when they are released.

After digesting all this info the man wakes up, checks his email and sees that someone thinks he .SUCKS, he is not .Sexy and thinks to himself .WTF!
 
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Great post !

I should add that each extension would serve a clear purpose, like making it easy for the visitor to know what the site is about before he lands on it.
 
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What a dream! And to think, ICANN could have done all of this if they wanted.
 
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Or what a nightmare and Thank-God they didn't. 500 generic strings (and 500 brands) will bring inspire 2500 of each in the next round, hopefully at lower prices to apply. This process had its issues to be sure, but nothing this audacious could have gone any smoother and no 20 strings could have challenged the dominance of .com. I think we're all starting to see how 500, 1000 or 5000 new name-endings will "eventually" challenge our entire notion of "value" as it relates to domain names. While that's disruptive to domainers like you and I with hard-won gunnysacks full of .com gold, it gets us all off our comfortable perch and forces us to innovate. The people who are most wise about the economics of naming have been given an opportunity to shape the future space in which they participate. Investors and end-user registrants of the future will be beneficiaries. This opportunity was open to any of us to participate in. Some of us had more vision and stepped-up. Others had the vision to apply for hundreds of these. If you put professional jealousies aside this round played out better than it could have and only those most hardened in their views, those most inflexible will wind up losers and wonder what the hell happened. You can't get the genie back in the bottle and I (for one) say thank-God for that.
 
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