sales A Look At The Bulk Sale on Flippa

vivaldi · Dec 3, 2014

As a buyer, it depends on the names really. Buy a good domain and get 30 bad ones on the go can be annoying of course. But think the major problem is that it can be hard to find these auctions especially on Flippa *hint hint*. As a seller it can be from a psychological point of view nice to clean up the portfolio sometimes and for the weaker domains it is a useful way to sell but people need to find its way to the auction too.

impulse · Dec 3, 2014

As a seller, one reason I like a bulk sale on Flippa.com is that if I have 30 domains to sell, it is a pain to deal individually with 30 different buyers. I have to get their transfer info, do 30 different transfers at 30 different times, answer questions from 30 buyers, keep track of which ones paid and which ones didn't, and leave feedback 30 different times. I also have to initially take the time to setup 30 different Flippa listings instead of 1.

equity78 · Dec 3, 2014

impulse said:
As a seller, one reason I like a bulk sale on Flippa.com is that if I have 30 domains to sell, it is a pain to deal individually with 30 different buyers. I have to get their transfer info, do 30 different transfers at 30 different times, answer questions from 30 buyers, keep track of which ones paid and which ones didn't, and leave feedback 30 different times. I also have to initially take the time to setup 30 different Flippa listings instead of 1.

Thanks for the input Eric, I know you have done quite a bit of selling there, best of luck with future sales.

Joseph Green · Dec 3, 2014

There is a lot of potential with bulk sales, but I don't think anyone, or any company, has gotten its implementation 100% right yet. I think more development needs to be spent on perfecting it before we really see its true value.

These reported average prices per domain will discourage many sellers from listing in bulk, but it's important to realize that the seller would have likely let many of the packaged domains expire, similar to the situation Raymond experienced, so their value to the seller was $0 and not the registration fee. In that light, the sellers were able to liquidate their portfolio and earn a small profit instead of losing money. That's a big win for anyone with a large portfolio.

The Group · Dec 3, 2014

I had a great bulk lot sale for my AppDesignSchool.com auction. 90 Domains, $7,500.
1,400% ROI within 30 days. Not bad

Bulk auctions can be a very lucrative way to sell off a portfolio of names in the same niche. I have found that owning a bundle of domains in the same niche can be highly valuable to the right investor/enduser.

tomcarl · Dec 4, 2014

Good post. I'm not sure if you factored in Flippa's Premium Listing Fees to the bottom line which would be a big reduction in what each domain sold for though.

equity78 · Dec 4, 2014

@Joseph Green good points

@KCGroup I am a fan of the related names style that has a lot more opportunity imo.

@Tom I figured it would be easiest to just do it before fees as each auction may have had different promotional fees, but you are right that lowers the numbers.

The Group · Dec 4, 2014

tomcarl said:
Good post. I'm not sure if you factored in Flippa's Premium Listing Fees to the bottom line which would be a big reduction in what each domain sold for though.

I grossed $7,500 and net $5901 after fees and acquisition costs. Not bad for a few days of work. The fees are totally worth it if you have a bulk lot that needs the exposure.

FlippaDomains · Dec 6, 2014

vivaldi said:
As a buyer, it depends on the names really. Buy a good domain and get 30 bad ones on the go can be annoying of course. But think the major problem is that it can be hard to find these auctions especially on Flippa *hint hint*. As a seller it can be from a psychological point of view nice to clean up the portfolio sometimes and for the weaker domains it is a useful way to sell but people need to find its way to the auction too.

Noted

At the very least, we need to highlight the auction titles and/or add a badge that suggest there is more than one domain up for sale. We're hoping to have this implemented soon.

highondomaine · Dec 6, 2014

FlippaDomains said:
Noted

At the very least, we need to highlight the auction titles and/or add a badge that suggest there is more than one domain up for sale. We're hoping to have this implemented soon.

are the black friday promo upgrades applied yet?

FlippaDomains · Dec 6, 2014

highondomaine said:
are the black friday promo upgrades applied yet?

If you email [email protected], we'll make sure yours were...

SearchEngineZ · Dec 6, 2014

I think bulk sales are fine as long as there is a theme - for example I have been collecting .com domains with the same 3-letter prefix. If I decide to sell them, as a bundle would make sense.

They are also fine if every domain is worth at least $xxx (not just in the mind of the seller) and they were genuinely going for wholesale prices.

I bought in bulk once, about 20 domains for low $xxx. Let 17 lapse, sold two for $xxxx and have one left. So I certainly look at such auctions.

Aleksandr_85 · Dec 6, 2014

tomcarl said:
Good post. I'm not sure if you factored in Flippa's Premium Listing Fees to the bottom line which would be a big reduction in what each domain sold for though.

absolutely...

FlippaDomains · Dec 6, 2014

SearchEngineZ said:
I think bulk sales are fine as long as there is a theme - for example I have been collecting .com domains with the same 3-letter prefix. If I decide to sell them, as a bundle would make sense.

They are also fine if every domain is worth at least $xxx (not just in the mind of the seller) and they were genuinely going for wholesale prices.

I bought in bulk once, about 20 domains for low $xxx. Let 17 lapse, sold two for $xxxx and have one left. So I certainly look at such auctions.

I love these lots for the same reason.

But, regarding "themed lots," I do have mixed feelings about whether they are more successful.

Many sellers approach me asking to sell themed-lots ...and aside from KC Group's "app"-related lot he mentioned above, I don't see these doing particularly well.

Raymond's examples above, aside from the LLLL lot and .US lot (both which aren't necessarily themes in the way I mean), I consider to be more versatile acquisitions. Assortments, if you will.

I think the more assorted approach works fine, provided there are gems that multiple buyers spot, to drive up interest among more than one buyer who would fire sale or drop the junk and hold the stuff s/he's interested in.

And I guess a better way to define theme, at least in the way I am thinking of it, is when someone approaches me to sell 500 domains that all begin with "city" -- i.e., CityTires.com, CityBuilding.com, CityHospital.com ...etc.

Those don't do so well

(you reallllly have to get lucky that you'll find that -- preferably more than one -- person who jumps at the chance to own such a refined niche...)

Joseph Green · Dec 6, 2014

FlippaDomains said:
And I guess a better way to define theme, at least in the way I am thinking of it, is when someone approaches me to sell 500 domains that all begin with "city" -- i.e., CityTires.com, CityBuilding.com, CityHospital.com ...etc.

I stay away from these. From my perspective, portfolios and bulk purchases are worth more if they are strategically diversified.

"Don't put all your eggs in one basket."

N-A · Dec 8, 2014

Joseph Green said:
I stay away from these. From my perspective, portfolios and bulk purchases are worth more if they are strategically diversified.

"Don't put all your eggs in one basket."

You've got a valid point that many should look into.

However, there are individuals who pick a niche which they know very well, have sold in the past or are developing them out for a higher return. These are generally high search volume geo generics which also have high competition and CPC.

For instance, if I were into tourism, I wouldn't hesitate to acquire a portfolio of 200 domains with the top 100 tourist destinations in the form of CityHotels.com and CountryHotels.com knowing the commissions. Having sampled the top 5 (10 sites), all but 1 (Italy) are developed and monetized somehow. Quite simply, this niche is saturated and it must be more specific with long tails which are still searched or typed in, available or a bargain.

An example domain I own, which follows this pattern, cannot get anymore precise than this: hotelsincitynearfamoustouristsite.com. It is one long tail, specific area with a limited amount of hotels. Though, it gets 1300 searches a month, has high competition and a suggested bid of $3.76. This particular domain gets 5-10 visitors per month being parked. Needless to say, it pays for itself and then some. Having mentioned that, there is still luck in hand registrations within this niche, if you know what to look for.

In some manner, you do need to diversify your portfolio at first for a cushion. Nevertheless, some establish a nook which is very comfortable for them to begin with as well.

I personally diversify as well as register 1-25 of the "best" trending domains after being surpassed by a couple that blew up like cloud and BTC. Then again, I'm not going hesitate buying portfolios for $$-$$$$ if I see only 1 out of N domains which I see a perceived value greater than the entire lot whether it be in one niche or diversified.

campout · Oct 16, 2016

Does anyone know how you can alter the title of your auction from just being the name of one of the domains in your lot "Example.com" to something like "Portfolio of 20 Generic Domains"

Here's an example of someone doing it (not mine):

https://flippa.com/7016959-portfolio-of-34-domains

FlippaDomains · Oct 17, 2016

Nat Hunt said:
Does anyone know how you can alter the title of your auction from just being the name of one of the domains in your lot "Example.com" to something like "Portfolio of 20 Generic Domains"

Here's an example of someone doing it (not mine):

https://flippa.com/7016959-portfolio-of-34-domains

[email protected] FTW !

sales A Look At The Bulk Sale on Flippa

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