NamePros Blog

While most modern businesses need a domain name, that does not mean that all sectors and niches offer an equal naming opportunity.

What are some of the factors that make names more likely to sell for good returns in a niche or sector?

In this...

Last week in Process to Rate and Price a Domain Name – Part 1, I covered:

• Structure, clarity and memorability of the name.
• Multiple interpretations, both literal and metaphorical.
• Business applications, related metrics...

Domain name investing is hard. Typically only about 1% of names sell by the end of a full year. Many names will not sell for a very long time, or ever. Naming trends and popular niches may change.

Pricing is difficult. If you price too high, the...

Do you hold pairs of domain names that you try to sell as a package? These might include both the plural and the singular forms of a word, the UK and American spelling, a hyphenated and non-hyphenated version, or the same name with two different...

If you watched the 66th Grammy Awards ceremony on Feb. 4, 2024, odds are the duet by Tracy Chapman and Luke Combs is a lasting memory. Tracy Chapman made the song Fast Car a huge hit in 1988, while the 2023 Luke Combs rendition made the...

One of the advantages of being a NamePros member is that you can buy and sell domain names without commission. NamePros allows you to get your names in front of a large audience. While many selling formats are allowed, auctions are among the most...

The long term goal for some domainers is to grow their portfolio so that domain names become a full time job, or at least a serious part time income stream.

In a survey conducted mid-2021, almost 20% of NamePros respondents indicated that...

It seems that many domain investors are scaling back domain acquisitions these days. This may be because of economic uncertainty, a possible drop in domain sales activity, or profits from parking, or simply because the renewal increases have used...

Any domain name can be categorized in various ways, such as the number of words, extension, etc.

This article introduces the idea of also categorizing a particular domain name acquisition according to the investment style that name...

In most cases, marketplaces require specifying a minimum when you enable make offer on your domain names. Is it better to set this minimum offer low, so more prospective buyers will start a conversation? On the other hand, that...

Pricing of domain names is hard. If you price too high, your sell-through rate may go down. If you price too low, you leave money on the table. But what is the right price point? While various automated appraisal systems are available, they...

TonyNames, known here under the NamePros handle @blogspotter, has emerged as one of the most consistent domain name sellers. The level of success he has achieved within less than two years of active selling is a rare accomplishment...

While there are many ways to find success in domain name investing, I suspect that most successful investors have a strategy to guide their acquisitions.

This week, investor James Kim shared his strategy for finding names. With his...

It can seem complex, with all the metrics and tools and more, to decide which names are worth acquiring. Let’s simplify the process to some key questions to ask. None of these are original, and most have been around for years, but I thought...

What domain name superpowers do you possess that can give you a competitive advantage? While much has been written on the best approaches for success in domain investing in general, I want to turn the focus here on tailoring the approach to take...

Domain renewal price increases make domain investing even more challenging.

We are about to see another 7% increase in .com wholesale prices on Sept. 1, 2023, and a 10% increase in .net prices on Feb. 1, 2024.

Prices for .xyz have...

It is a familiar refrain within the domain world – I have some great domain names, but I am not getting any sales.

In some cases, the owner may be overlooking weaknesses in the names. However, even solid domain names can go year after year...

Ideas don’t need to be complex to have value. I present below some simple principles about domain investing that resonated with me. I urge all readers to add their own principles in the discussion section in order to expand the list...

Recently I went through the .com and .xyz domain names in my portfolio, deciding which to renew prior to the price increases that took place Sept. 1. With another .com price increase coming in 2022, it won’t be long before the...

Successful domain investment depends on the art of selecting effective names, as well as the science of using measures to evaluate positive attributes of names.

We often consider various metrics, such as the number of extensions, or how...

The most important point in last week’s NamePros Blog article Six Years of Domain Name Mistakes was to acquire names that will have multiple potential users who are in a position to pay a solid retail price.

Each domain name is...

In order to be a successful domain investor, you need plenty of practice or training. You can choose to invest in domain courses, find a good mentor, or role-play with domain investors or family members. Regardless of the type of business that...

Many skills can help you make better decisions as a domain name investor. One of them is quantitative decision making. While probability can never firmly tell you what to do, it can help make better decisions in some cases.

Applied probability...

The most successful domain investors have a system. That system may include many elements, but one of the most important is a method for acquiring quality names that businesses will want. As is said, “you make money on the buy.”

But there are so...

Single dictionary word domain names can be incredibly valuable, as the list of sales in the next section shows. That does not mean that any dictionary word has value, however. With the spread of online dictionaries, some of which allow user...