Yesterday, the news broke that the three-letter domain name Ice.com was sold in a deal brokered by @Brian Harbin and David Clements (@davidclements) of Brannan's. At the time of the news breaking, the buyer's identity remained a secret, but it was known that the buyer, represented by Clements, agreed to purchase the domain name for the full asking price within hours. As of writing, the domain name still remains under privacy protection at Network Solutions, but the domain name itself has started to redirect to TheIce.com, the home of Intercontinental Exchange. This would lead us to believe that Intercontinental Exchange was the buyer in this deal. Intercontinental Exchange is an Atlanta-based company that operates twenty-three regulated exchanges and marketplaces including the NYSE, which it purchased in a deal valued at $11 billion in 2012. According to Wikipedia, the company had an operating income of $2.38 billion in 2017 with total assets valued at $78.26 billion. The $3.5 million purchase of Ice.com domain name, a very small fee in relation to the company's total asset valuation, will likely become an upgrade from Intercontinental Exchange's TheIce.com domain name.