Google’s John Mueller on Why Hyphens Aren’t Used in Domain Names Anymore
Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons. File photo: Dennizn, ShutterStock.com, licensed.MOUNTAIN VIEW, CA – In a recent Reddit Q&A, John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, fielded a query on why hyphens are no typically longer utilized in domain names, and if their fall from grace was something to be concerned about.
Mueller noted that hyphens in domain names were a trend from a bygone era of the internet, and their curtailed use in modern times has occurred for a number of reasons, ranging from the way search engine optimization (SEO) now works compared to yesteryear to simple visual aesthetic preferences.
However, Mueller said that hyphens haven’t completely been given the boot, and if your brand would somehow be best served by having one in its...
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