Chapter 9 Products & Services

WebForging · 02-26-2005, 06:41 PM

The following from Chapter 9 - Products & Services - of my book, WebForging at http://www.WebForging.com

Namepros members' and visitors' suggestions and questions are welcome. Reputation appreciated.

Chapter 9 Products & Services

The ability to show off your products and services at precisely the time buyers are seeking suppliers is a fundamental reason for the explosive proliferation of websites - surpassing two billion pages in less than a decade. The ability buyers have to find detailed information 24/7 in turn spurs ever-greater usage of that information. The result has been an unprecedented upward circulation spiral.

In this chapter we'll detail some of the ways to display products and services to make it easy for prospects and customers to use the information. We'll also suggest ways to go beyond simple display of products and services information to gain interaction with buyers. Later, we'll give examples of Products and Services sections in manufacturing, health care, real estate and specialty retail.

Finally, see the chapters on Resources and Other Content before finalizing your list of items to include in your Products and Services and your website. Consider all of these suggestions with a view to their usefulness in the context of your industry, your company and your products and services.

See the color plates for visual examples of products and services as well as overall site navigation.

Products & Services Overview

Start with an overview of your products or services (for ease of reading, we'll simply refer to both products and services as 'products' from time-to-time). Even after you've developed product details on your site to include specifications, drawings, and other information to the nth degree, you want to give viewers a relatively simple overview to start with. Just like the home page, you do not want to overwhelm viewers with too much information at the start. You do want to give viewers enough information to determine that your products are indeed what they are looking for, enough highlights of the products or product families to position them competitively, and links to more detailed information to allow viewers to "drill down" for any and all information they may be interested in.
????: NamePros.com http://www.namepros.com/webmaster-tutorials/72294-chapter-9-products-and-services.html

In planning and deploying your site, start with the Products and Services overview page. Sub-pages and sub-navigation can be built from there.

Often your product overview page can show the range of products, the applications and more. The product overview is essentially a secondary home page, giving a general overview of your products while detailing all of the information available on your site about your products via links to product details.

Remember to include calls to action on your product pages. The old direct marketing axiom, AIDA, for attention, interest, desire and action, is appropriate for web pages. Buyers often come to your site with their full attention…after all they searched you out. Their interest and desire are already whetted. Call out ways to get action, from using links to your Contact Us page to your "Call Toll Free" number and other means to get buyers to communicate with you.
????: NamePros.com http://www.namepros.com/showthread.php?t=72294

Additional content covered in the print edition of Webforging includes a paragraph to a page or more on each of the following:

* Products & Services Sub-Navigation
* Complex Products & Services Pages
* Adding Images
* Search
* Product Images
* Image Maps
* Mouse-over Titles and Descriptions
* Applications Bulletins & Case Histories
* Testimonials
* Product Overview Comparison
* Product Specifications
* Downloadable Files
* Drawing Templates
* PDFs
* Manuals
* Tutorials and Presentations
* Email to Departments
* Other Communications
* Products and Services by Industry
o Manufacturing Products & Services
+ Downloadable CAD Files
+ Uploadable CAD Files
o Healthcare Products and Services
o Real Estate Products and Services
o Specialty Retail (and Wholesale) Products and Services
o Products and Services Intermediation

(c) 2005 Keith Klein
All rights reserved.

Reputation Appreciated

majinbuu1023 · 02-26-2005, 10:44 PM

hey thanks for info

alegend · 02-27-2005, 12:06 AM

thanks for the information

webgear · 02-27-2005, 02:23 AM

Usefull!Thank you!

02-26-2005, 06:41 PM	THREAD STARTER #1 (permalink)
WebForging Senior Member Join Date: Dec 2004 Location: Sussex, Wisconsin - The Badger State - Home of http://www.theBubbler.com with Free Classifieds for Wisconsinites Posts: 2,378	Chapter 9 Products & Services The following from Chapter 9 - Products & Services - of my book, WebForging at http://www.WebForging.com Namepros members' and visitors' suggestions and questions are welcome. Reputation appreciated. Chapter 9 Products & Services The ability to show off your products and services at precisely the time buyers are seeking suppliers is a fundamental reason for the explosive proliferation of websites - surpassing two billion pages in less than a decade. The ability buyers have to find detailed information 24/7 in turn spurs ever-greater usage of that information. The result has been an unprecedented upward circulation spiral. In this chapter we'll detail some of the ways to display products and services to make it easy for prospects and customers to use the information. We'll also suggest ways to go beyond simple display of products and services information to gain interaction with buyers. Later, we'll give examples of Products and Services sections in manufacturing, health care, real estate and specialty retail. Finally, see the chapters on Resources and Other Content before finalizing your list of items to include in your Products and Services and your website. Consider all of these suggestions with a view to their usefulness in the context of your industry, your company and your products and services. See the color plates for visual examples of products and services as well as overall site navigation. Products & Services Overview Start with an overview of your products or services (for ease of reading, we'll simply refer to both products and services as 'products' from time-to-time). Even after you've developed product details on your site to include specifications, drawings, and other information to the nth degree, you want to give viewers a relatively simple overview to start with. Just like the home page, you do not want to overwhelm viewers with too much information at the start. You do want to give viewers enough information to determine that your products are indeed what they are looking for, enough highlights of the products or product families to position them competitively, and links to more detailed information to allow viewers to "drill down" for any and all information they may be interested in. ????: NamePros.com http://www.namepros.com/webmaster-tutorials/72294-chapter-9-products-and-services.html In planning and deploying your site, start with the Products and Services overview page. Sub-pages and sub-navigation can be built from there. Often your product overview page can show the range of products, the applications and more. The product overview is essentially a secondary home page, giving a general overview of your products while detailing all of the information available on your site about your products via links to product details. Remember to include calls to action on your product pages. The old direct marketing axiom, AIDA, for attention, interest, desire and action, is appropriate for web pages. Buyers often come to your site with their full attention…after all they searched you out. Their interest and desire are already whetted. Call out ways to get action, from using links to your Contact Us page to your "Call Toll Free" number and other means to get buyers to communicate with you. ????: NamePros.com http://www.namepros.com/showthread.php?t=72294 Additional content covered in the print edition of Webforging includes a paragraph to a page or more on each of the following: * Products & Services Sub-Navigation * Complex Products & Services Pages * Adding Images * Search * Product Images * Image Maps * Mouse-over Titles and Descriptions * Applications Bulletins & Case Histories * Testimonials * Product Overview Comparison * Product Specifications * Downloadable Files * Drawing Templates * PDFs * Manuals * Tutorials and Presentations * Email to Departments * Other Communications * Products and Services by Industry o Manufacturing Products & Services + Downloadable CAD Files + Uploadable CAD Files o Healthcare Products and Services o Real Estate Products and Services o Specialty Retail (and Wholesale) Products and Services o Products and Services Intermediation (c) 2005 Keith Klein All rights reserved. Reputation Appreciated __________________ Your link stays 21 days or till you get out-posted at WebLoggers.ORG, a forum for, by and about bloggers and their blogs - revenue info, blog reviews, free resources, etc. - WebLoggers.ORG - YOUR LINK at the very top of WebLoggers.ORG - automatic, (like 'WebLoggers' link there now) Top 8 posters with min. 5 posts. 1,800 uniques/month, rising fast. Last edited by WebForging; 03-01-2005 at 11:44 AM. Reason: added reputation appreciated

02-26-2005, 10:44 PM	#2 (permalink)
majinbuu1023 Senior Member Join Date: Jan 2005 Location: New Zealand Posts: 3,746	hey thanks for info __________________ WowHumor.net - Funny World of Warcraft Pictures

02-27-2005, 12:06 AM	#3 (permalink)
alegend PHPHelpSite.com Join Date: Feb 2005 Location: Boston Posts: 2,580	thanks for the information __________________ MySpace Stuff - Default MySpace Layouts - Happy Birthday Comments

02-27-2005, 02:23 AM	#4 (permalink)
webgear Senior Member Join Date: Oct 2004 Location: Bulgaria Posts: 3,808	Usefull!Thank you! __________________ \|\| FREE Web Submissions \|\| Listen Music Online \|\| Forex Guide For Beginners \|\| Forex Discussions \|\| \|\| Antivirus for Mac \|\| Adult Book Shop \|\|

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)