It appears Google is duking it out with eBay on many fronts. Google Checkout vs eBay’s paypal and now Google Talk will take on eBay’s Skype for the right to be the worlds most used Internet Phone Software. We all know the secret sauce to Google Talk would be outbound calling. Skype took over a lot of market share in the US last year when they made Skype Free for the rest of 2006.
Could our mock-up to the left be what Google looks like in the future?
If Google enters the VoIP-to-Phone market, we expect them to lower their price to free as well. Microsoft is famous for entering a market and also lowering the price to free. Microsoft started by including free software with the OS, but in recent years we have seen Google use the same strategy. Picasa, KeyHole, and other software that Google bought was the best of its kind and sold for a lot of money. Google bought these companies and shut down the revenue - giving the software away for free.
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