Google's Page Layout Update

**enlytend** · 01-20-2012, 04:42 AM

Are your sites "top heavy" with ads? If so, don't be surprised if you get hit by Google's newest algorithm update, which targets sites with more ads than content above the fold:

Google's announcement: http://insidesearch.blogspot.com/201...provement.html

Since Google didn't tag this update with a nickname, like "Panda", members of the search community are suggesting their own. Among the funnier ones I've seen: "Parton" (as in Dolly) and "Muffin Top"

.

Chris. · 01-20-2012, 05:02 AM

Interesting read thank you for the link enlytend.

mhdoc · 01-20-2012, 05:12 AM

At the same time I get an email from them pointing out that two of my sites aren't taking advantage of as many ad placements as they could.

carob · 01-20-2012, 05:17 AM

Originally Posted by enlytend

Google's announcement: http://insidesearch.blogspot.com/201...provement.html

Quote:

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page

As a user I really like this, I hate those ad overstuffed pages. I wonder if places like About.com will be affected.
????: NamePros.com http://www.namepros.com/search-engines/743959-googles-page-layout-update.html

This is targeting certain sites so that they get those unsightly silicon implants off their chest. Or should I say silicon valley implants?

**enlytend** · 01-20-2012, 05:44 AM

Quote:

At the same time I get an email from them pointing out that two of my sites aren't taking advantage of as many ad placements as they could.

Yeah, I got one of those too - apparently it was mass-mailing day over at Adsense. Several people on Twitter pointed out the irony.
????: NamePros.com http://www.namepros.com/showthread.php?t=743959

They're always pestering me to put more ads on my pages and I won't do it because it would look like ****. (Not to mention, the higher-paying clicks are in the first adgroup

)

sohan Singh · 01-20-2012, 10:05 PM

That's a good step by Google. Monetizing is not so bad. But not providing expected content is not good as well. I never use any add in my site.

zidane · 02-07-2012, 02:04 AM

Muffin top is a good name. Agreed how ironic it is to pin point this thing to sites when the top paying ads are usually those big banners.

Well at least we can still add those ads in other parts of our site. Its not like its totally banned.

Zidane

01-20-2012, 04:42 AM	THREAD STARTER #1 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Google's Page Layout Update Are your sites "top heavy" with ads? If so, don't be surprised if you get hit by Google's newest algorithm update, which targets sites with more ads than content above the fold: Google's announcement: http://insidesearch.blogspot.com/201...provement.html Since Google didn't tag this update with a nickname, like "Panda", members of the search community are suggesting their own. Among the funnier ones I've seen: "Parton" (as in Dolly) and "Muffin Top" . __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

01-20-2012, 05:02 AM	#2 (permalink)
Chris. Senior Member Join Date: Feb 2006 Location: d-c-s.com Posts: 3,000	Interesting read thank you for the link enlytend. __________________ Go to www.d-c-s.com for all L-L-L.com End User Sales Info Latest L-L-L.com Recently Sold is b-t-e.com for $2,000 December 2011

02-07-2012, 02:04 AM	#7 (permalink)
zidane NamePros Member Join Date: Aug 2011 Posts: 80	Muffin top is a good name. Agreed how ironic it is to pin point this thing to sites when the top paying ads are usually those big banners. Well at least we can still add those ads in other parts of our site. Its not like its totally banned. Zidane __________________ $5 per 500 words We provide high quality original content for as low as $0.01/word ($5 per 500 words) Submit Articles - Article Directory - Find Articles

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01-20-2012, 05:12 AM	#3 (permalink)
mhdoc Senior Member Join Date: May 2007 Posts: 1,132	At the same time I get an email from them pointing out that two of my sites aren't taking advantage of as many ad placements as they could.

01-20-2012, 10:05 PM	#6 (permalink)
sohan Singh New Member Join Date: Dec 2011 Posts: 6	That's a good step by Google. Monetizing is not so bad. But not providing expected content is not good as well. I never use any add in my site.

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