Google’s Results Get More Personal With “Search Plus Your World”

Cyberian · 01-12-2012, 02:31 PM

From Searchengineland.com

Quote:

Google’s Results Get More Personal With “Search Plus Your World”

Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.

The change is live now, though not everyone will see it until it fully launches over the next few days. It’s only for those signed-in to Google.com and searching in English. You’ll know when it happens, because Google will alert you with a message like this above your search results:

The new system will perhaps make life much easier for some people, allowing them to find both privately shared content from friends and family plus material from across the web through a single search, rather than having to search twice using two different systems.

However, Search Plus Your World may cause some privacy worries, as private content may appear as if it is exposed publicly (it is not). It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended.

The new format and features will also likely cause Google to come under renewed fire that it is leveraging its search engine to favor its own content and crowd out competitors.

Below, a detailed look at what’s involved with Search Plus Your World, from how it works to some of the issues it raises.
????: NamePros.com http://www.namepros.com/search-engines/743146-google-s-results-get-more-personal.html

Before: Personalized & Social Search Results Separate
Google has had personalized results since June 2005, results from across the web that are given a ranking boost because they are deemed especially of interest to someone, based on their personal behavior and interests. Without the boost, these results might not have made it into the top listings for a particular search.

Personalized results were expanded and presented in a new way in February 2007. Then, in December 2009, you no longer had to opt-in to receive personalized results. They were enabled by default for everyone, to some degree, even if you weren’t signed-in to Google.

Separately, Google has had social search results since October 2009. These are also personalized listings but ones based on the people you know, rather than your personal behavior. They’ve also been given a ranking boost.

Initially segregated from “regular” listings, Google’s social search results were blended into regular results in Feburary 2011 and expanded to include not just content created by those you know but also content shared by them through a variety of social networks.

Now: Personal, Private, Public & Social United
With Search Plus Your World, by default, there’s a new “Personal Results” view that appears. The view personalizes the listings you get based on both your own behavior and social connections, similar to what previously happened. In addition, content that’s been shared with you through the Google+ social network now also appears.

“The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful,” said Amit Singhal, who oversees Google’s ranking algorithms, when I talked with him about the new features.

You’ll know that personalized results are appearing when you see one or both of the indicators below:

More:

This is a long article with lots of graphics and such.
????: NamePros.com http://www.namepros.com/showthread.php?t=743146
Click the "More" link above to see everything.

How will this affect SEO and getting better ranking?

Peace,
Cyberian

PS:

Also from Mashable.com check this out:

Google merges Search and Google+

**enlytend** · 01-13-2012, 04:51 AM

Huge flap about this because they're showing Google+ results, but nothing from twitter, facebook ...

Personally, I think it's garbage. If I'm searching for something, I don't want to see all that cr*p in my search results! I want relevant results and I think this waters down relevancy.

On a search level - a whole lot more stuff to contend with. From a business standpoint ... if you're not on G+ get your butt over there.

... or we can always hope it goes away. It's already prompted an FTC complaint ...
http://news.cnet.com/8301-1023_3-573...titrust-rules/

Mark Talks · 01-13-2012, 10:22 AM

This is just another method of Google trying to force G+ on people because it's failing in terms of their expectations.

trishia · 01-13-2012, 04:46 PM

Originally Posted by Mark Talks

This is just another method of Google trying to force G+ on people because it's failing in terms of their expectations.

Exactly. me and my friends do not like the G+ . i am more comfortable advertising to facebook and other social networking site.

JB Lions · 01-13-2012, 04:59 PM

I believe you only see this if you're signed into to Google. Just tried it, signed in and signed out and this is what it looks like. I'm not usually signed in when I search, so don't have to see all this nonsense. And what's been mentioned above "Huge flap about this because they're showing Google+ results, but nothing from twitter, facebook ..."

As far as SEO, it's the same as always. Changes happen, SEO'ers adjust. Just gets more people to work/milk Google + for all it's worth.

zidane · 01-18-2012, 01:08 AM

I really don't use Google plus, I find facebook is enough for to my liking. I see other marketers who take advantage on the new features revealed by Google but its seldom that real users really notice.

New stuffs is good but I just don't think the term 'personal' suits Google.

Zidane

01-13-2012, 04:51 AM	#2 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Huge flap about this because they're showing Google+ results, but nothing from twitter, facebook ... Personally, I think it's garbage. If I'm searching for something, I don't want to see all that crp in my search results! I want relevant results and I think this waters down relevancy. On a search level - a whole lot more stuff to contend with. From a business standpoint ... if you're not on G+ get your butt over there. ... or we can always hope it goes away. It's already prompted an FTC complaint ... http://news.cnet.com/8301-1023_3-573...titrust-rules/ __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research Last edited by enlytend; 01-13-2012 at 04:55 AM.*

01-18-2012, 01:08 AM	#6 (permalink)
zidane NamePros Member Join Date: Aug 2011 Posts: 80	I really don't use Google plus, I find facebook is enough for to my liking. I see other marketers who take advantage on the new features revealed by Google but its seldom that real users really notice. New stuffs is good but I just don't think the term 'personal' suits Google. Zidane __________________ $5 per 500 words We provide high quality original content for as low as $0.01/word ($5 per 500 words) Submit Articles - Article Directory - Find Articles

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01-13-2012, 10:22 AM	#3 (permalink)
Mark Talks NamePros Member Join Date: Jan 2012 Posts: 59	This is just another method of Google trying to force G+ on people because it's failing in terms of their expectations.

01-13-2012, 04:59 PM	#5 (permalink)
JB Lions Senior Member Join Date: Apr 2010 Location: Orlando Posts: 1,013 Follow @JBLions	I believe you only see this if you're signed into to Google. Just tried it, signed in and signed out and this is what it looks like. I'm not usually signed in when I search, so don't have to see all this nonsense. And what's been mentioned above "Huge flap about this because they're showing Google+ results, but nothing from twitter, facebook ..." As far as SEO, it's the same as always. Changes happen, SEO'ers adjust. Just gets more people to work/milk Google + for all it's worth.

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