Google Will Change Web Marketing in 2012

Cyberian · 12-29-2011, 03:34 PM

Got this from Harvard Busness Review
http://blogs.hbr.org/cs/2011/12/goog...b_marketi.html

Quote:

Google Will Change Web Marketing in 2012
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn't need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.

Search results will include more direct information.
Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website. In Google's parlance, it's like getting both the search results and the immediate result of the "I'm Feeling Lucky" button at once. It's not hard to see how this is better for the average Google user. Questions will be answered faster and more simply. No parsing of information will be required. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages.
????: NamePros.com http://www.namepros.com/search-engines/741841-google-will-change-web-marketing-2012-a.html

Google is looking to collect more data by providing ways for website owners to structure their information so that it can be easily read by a computer. Google's plans revolve around metadata (literally, special data encoded in the page) that will allow it to access more rich data about a topic, including hours of business, names of products, and virtually anything else that you can think of. Marketers will see better search rankings if they document information using this new format.

Google is entering new industries and markets.
The expansion of data into search results pages is also breaking into markets where Google is not yet a force. Google acquired ITA Software in 2010, a software company that created airfare and travel management software for airlines and resellers. Since then, they have worked to become a powerful competitor in the travel industry by promoting their own offers and packages directly on the search results page ahead of other providers. To see this in action, try searching for "BOS to SFO" in Google. This is a tremendous advertising presence that others cannot match.

If you're a marketer working on making sure your site is visible in an area where Google is competitive, remember that you may need to do more than an organic search or paid advertising in order to be successful. Google has created a system where people must pay in order to compete against it. Regardless of whether the information and options available to searchers are free or paid for by marketers, people will continue to use Google in overwhelming numbers as long as Google continues to have the best results for a given search.

The data that Google makes available will be reduced.
Google now sees its ownership of data as a competitive advantage to be protected from marketers and other advertising networks. In the latter half of 2011, Google began to roll out changes that have taken data away from marketers, specifically about how and where visitors found their website. Since October, between 10-15% of visits to websites from Google have no longer sent information to webmasters and marketers. It is safe to assume that Google will continue to expand these changes, further limiting the data available to marketers unless they're willing to pay.

Google's activity in the second half of 2011 represents just the beginning of the changes that it will be pushing throughout 2012 as it establishes even stronger relationships with its partners, affiliates, and advertisers. While this happens, every marketer on the web will need to carefully consider and revisit how they are positioned with the search giant and its interests.

Kinda interesting...
????: NamePros.com http://www.namepros.com/showthread.php?t=741841
What do you guys think?
Will this affect SEO?

Peace,
Cyberian

***Corey*** · 12-29-2011, 03:39 PM

imo, I think it is a case of "Thinking Smarter, Not Harder"

Cheers
Corey

***south*** · 12-29-2011, 06:27 PM

I'm more concerned about the fact that more than 50% of the televisions sold next year will be wired for internet connectivity. Youtube just rolled out another 100 channels in anticipation of the convergence of the web & tv.

Source: http://www.cnbc.com/id/45513983/YouT...ign_Targets_TV

Apple is expected to dive into the tv market soon as well, possibly with their own hardware. Regular websites (and therefore domains) had better prepare, or face being crushed by the big players taking all the (remaining) market share.
????: NamePros.com http://www.namepros.com/showthread.php?t=741841

How will this affect domainers? Only time will tell....

Also: http://www.theverge.com/2011/12/7/26...jority-all-tvs

hopkism · 12-30-2011, 07:56 AM

Originally Posted by south

I'm more concerned about the fact that more than 50% of the televisions sold next year will be wired for internet connectivity. Youtube just rolled out another 100 channels in anticipation of the convergence of the web & tv.
????: NamePros.com http://www.namepros.com/showthread.php?t=741841

Source: http://www.cnbc.com/id/45513983/YouT...ign_Targets_TV

Apple is expected to dive into the tv market soon as well, possibly with their own hardware. Regular websites (and therefore domains) had better prepare, or face being crushed by the big players taking all the (remaining) market share.

How will this affect domainers? Only time will tell....

Also: http://www.theverge.com/2011/12/7/26...jority-all-tvs

I tend to agree on this one. I have a feeling wasting time and money on domain names for static and flash websites will become useless for me.

Just as the technology has exploded since the inception of the internet I expect as you have stated the big players to really clear the field.

Just yesterday I opened a magazine to find a weird looking bar code. Someone explained to me that that is how to visit the website from a smartphone. Obviously I am late on discovering that, but having known that I would not have bought some domain names I recently acquired.

Just some worried ranting...

carob · 12-30-2011, 08:49 AM

Originally Posted by Cyberian

Got this from Harvard Busness Review
????: NamePros.com http://www.namepros.com/showthread.php?t=741841
http://blogs.hbr.org/cs/2011/12/goog...b_marketi.html

Interesting that the whole article is based on saying Google will use schemas to process website info, which the article supports only by linking to schema.org without explanation.

Well this only works if the people responsible for websites actually believe in schemas, implement them, and implement them correctly. And there has to be mass adoption.
????: NamePros.com http://www.namepros.com/showthread.php?t=741841

Here is some info from schema.org, which is hardly new http://www.schema.org/docs/faq.html#0

Quote:

Q: What is the purpose of schema.org?

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Q: Why are Google, Bing and Yahoo! collaborating? Aren't you competitors?

Currently, there are many standards and schemas for marking up different types of information on web pages. As a result, it is difficult for webmasters to decide on the most relevant and supported markup standards to use.
Creating a schema supported by all the major search engines makes it easier for webmasters to add markup, which makes it easier for search engines to create rich search features for users.

Q: There are lots of schemas out there. Why create a new one?

Creating a new schema with common support benefits webmasters, search engines and users.

1. Webmasters: Schema.org provides webmasters with a single place to go to learn about markup, instead of having to graft together a schema from different sources, each with its own rules, conventions and learning curves.
2. Search engines: Schema.org focuses on defining the item types and properties that are most valuable to search engines. This means search engines will get the structured information they need most to improve search.
3. Users: When it is easier for webmasters to add markup, and search engines see more of the markup they need, users will end up with better search results and a better experience on the web.

Q: Is schema.org a standards body like the W3C or IETF ?

No.

1. schema.org is not a formal standards body. schema.org is simply a site where we document the schemas that three major search engines will support.
2. schema.org is a collaboration between Google, Microsoft and Yahoo! - large search engines who will use this marked-up data from web pages. Other sites - not necessarily search engines - might later join.

**enlytend** · 12-30-2011, 01:12 PM

"Rich snippet" markup (microdata, microformats, rdfa) has been around for a while now and search engines have been making increasing use of it. Kind of misleading to imply that its a Google invention. For certain types of data, if you've been paying attention you're probably already implementing it or planning on doing so in the near future.
????: NamePros.com http://www.namepros.com/showthread.php?t=741841

Quote:

Well this only works if the people responsible for websites actually believe in schemas, implement them, and implement them correctly. And there has to be mass adoption.

If your competitors are using them and reaping the benefits (easy to see by doing a few searches and comparing your result snippet against theirs), its probably a good idea to follow suit!

Quote:

Google began to roll out changes that have taken data away from marketers, specifically about how and where visitors found their website. Since October, between 10-15% of visits to websites from Google have no longer sent information to webmasters and marketers. It is safe to assume that Google will continue to expand these changes, further limiting the data available to marketers unless they're willing to pay.

This refers to when they stopped passing detailed information for searches done by users logged into a Google account. However, if you're running Adwords, you will still get this information. "Continue to expand on these changes?" Hmmm - maybe, but not totally convinced.

zidane · 01-10-2012, 11:37 PM

Of course Google can do it! Google has been like the center of everything, anything they change will have effects on marketing, SEO etc.

It's matter of time that they will just crush other's business because they already have the power to do it.

Zidane

trishia · 01-13-2012, 04:48 PM

Google Web Marketing is becoming harder since a lot of businesses are into internet marketing nowadays. does google dance still exists in 2012?

carob · 01-13-2012, 10:19 PM

Originally Posted by zidane

????: NamePros.com http://www.namepros.com/showthread.php?t=741841
It's matter of time that they will just crush other's business because they already have the power to do it.

Zidane

This amazing story in Kenya supports what you are saying - Google trying to take customers away from a local directory
http://www.theregister.co.uk/2012/01...oration_claim/

**enlytend** · 01-14-2012, 04:45 AM

Google is not starting off the year on a good foot. First caught buying links (sponsored posts) for Chrome - http://searchengineland.com/googles-...-chrome-106348 then this Kenya incident, AND, folowing EPIC's complaint to the FTC, the FTC is widening their antitrust investigation to include Google+.

sohan Singh · 01-21-2012, 01:22 AM

Interesting post. Thanks for sharing this useful article. Google will make many changes in 2012. Some times it is very necessary as well. For better visitor experience these changes need to be made.

ElinaDoney · 04-22-2012, 01:22 AM

Thanks for sharing this information, but i have been reading about this since long, still they are proving exact result

Sophia Myles · 04-22-2012, 08:37 AM

Thx for sharing this messege.Since I'm a new starter of SEO,I really know little about this..

johnnys · 05-01-2012, 06:45 PM

google makes it harder for us to think a smarter ways to promote our site.

johnseo02 · 05-02-2012, 06:00 AM

Google is making the things to do it in more innovative way

seenathkumar · 05-15-2012, 04:19 AM

Yes they are making search engine more user friendly for that they are updating their data base and making new technology which will help users and the things will be user friendly very easily, in 2012 they have updated their algorithm and many websites was affected some are still surviving because of clean work, staying updated with Google will really help your website to generate good traffic.

12-29-2011, 03:39 PM	#2 (permalink)
*Corey* Business Member Join Date: Mar 2008 Location: Australia Posts: 4,214	imo, I think it is a case of "Thinking Smarter, Not Harder" Cheers Corey __________________ ☆ Occupy.TV website/domain name for sale!

12-29-2011, 06:27 PM	#3 (permalink)
*south* Business Member Join Date: Apr 2008 Posts: 175	I'm more concerned about the fact that more than 50% of the televisions sold next year will be wired for internet connectivity. Youtube just rolled out another 100 channels in anticipation of the convergence of the web & tv. Source: http://www.cnbc.com/id/45513983/YouT...ign_Targets_TV Apple is expected to dive into the tv market soon as well, possibly with their own hardware. Regular websites (and therefore domains) had better prepare, or face being crushed by the big players taking all the (remaining) market share. ????: NamePros.com http://www.namepros.com/showthread.php?t=741841 How will this affect domainers? Only time will tell.... Also: http://www.theverge.com/2011/12/7/26...jority-all-tvs Last edited by south; 12-29-2011 at 06:32 PM.

01-14-2012, 04:45 AM	#10 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Google is not starting off the year on a good foot. First caught buying links (sponsored posts) for Chrome - http://searchengineland.com/googles-...-chrome-106348 then this Kenya incident, AND, folowing EPIC's complaint to the FTC, the FTC is widening their antitrust investigation to include Google+. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

05-02-2012, 06:00 AM	#15 (permalink)
johnseo02 New Member Join Date: Jan 2012 Posts: 16	Google is making the things to do it in more innovative way __________________ fat loss 4 idiots free sms

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01-10-2012, 11:37 PM	#7 (permalink)
zidane NamePros Member Join Date: Aug 2011 Posts: 80	Of course Google can do it! Google has been like the center of everything, anything they change will have effects on marketing, SEO etc. It's matter of time that they will just crush other's business because they already have the power to do it. Zidane

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01-21-2012, 01:22 AM	#11 (permalink)
sohan Singh New Member Join Date: Dec 2011 Posts: 6	Interesting post. Thanks for sharing this useful article. Google will make many changes in 2012. Some times it is very necessary as well. For better visitor experience these changes need to be made.

04-22-2012, 01:22 AM	#12 (permalink)
ElinaDoney NamePros Member Join Date: Apr 2012 Posts: 29	Thanks for sharing this information, but i have been reading about this since long, still they are proving exact result

04-22-2012, 08:37 AM	#13 (permalink)
Sophia Myles New Member Join Date: Apr 2012 Posts: 14	Thx for sharing this messege.Since I'm a new starter of SEO,I really know little about this..

05-01-2012, 06:45 PM	#14 (permalink)
johnnys New Member Join Date: Feb 2012 Posts: 10 Follow @JohnSchultz1	google makes it harder for us to think a smarter ways to promote our site.

05-15-2012, 04:19 AM	#16 (permalink)
seenathkumar New Member Join Date: May 2012 Posts: 23 Follow @seenathkumar	Yes they are making search engine more user friendly for that they are updating their data base and making new technology which will help users and the things will be user friendly very easily, in 2012 they have updated their algorithm and many websites was affected some are still surviving because of clean work, staying updated with Google will really help your website to generate good traffic.

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