6 Best Practices for Modern SEO ???

Cyberian · 11-10-2011, 11:19 AM

This was posted on Mashable:
http://mashable.com/2011/11/08/seo-b...%28Mashable%29

Quote:

Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see.

If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. If your business needs to be seen and clicked, take into account the following six search engine tips.

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1. Local SEO Is Taking Over

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There’s a good probability that a large chunk of the Google searches you perform will display Google Places listings – and consumers are taking notice. SEO software firm SEOmoz did some eye-tracking case studies on Google’s SERP (search engine results page). The results show that users heavily gravitate toward any of Places’ listings, whether they’re mixed into organic lists, concentrated in a group of seven or even listed in the middle of the results page. The heat map above shows the activity around a Google search for “pizza.”

If your business relies on local listings, concentrate on scoring a seat at Google Places. You can do this by using:

Citations: Ensure that your correct business information is listed in as many (reputable) sources as possible around the Internet. As always, consistency is king. If you write “Blvd.” instead of Boulevard on your Google Places page, make sure your other listings reflect the same.
Google Places page optimization: Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city-specific landing page if applicable.
Reviews: Google will only display reviews from Google, but getting reviews from aggregators like Yelp, Superpages or Trip Advisor will help increase your presence.

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????: NamePros.com http://www.namepros.com/search-engines/737034-6-best-practices-modern-search-engine.html

2. You Can’t Have Search Without Social

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The separation of search and social has officially ended. Social cues such as Twitter shares, Facebook likes and social bookmarking heavily influence search rankings. Essentially, search results are personalized for each person. With any SEO campaign you put into motion, include a social aspect to it to facilitate information sharing.

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3. Think of People, not Robots, When Optimizing Keywords

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People search in Google because they have a question. Anticipate those questions — whether about the best style of yoga pants or where to get the lowest mortgage rate. Your keywords and the content on your pages should reflect the answers to those questions. Keyword research is tedious, but it’s arguably the most important aspect of SEO. Transition away from thinking of keywords like data, and put more of an emphasis on the person who will be typing in that keyword.

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4. Content Links Are King — Good Writers Are Sorcerers

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Google is not stupid — it can spot paid and spam links. For the most effective long-term SEO strategy, move the focus back to great content, both on your website and across other sites. Guest blogging is great, for instance, but to get a leg up on your competition, target blogs that aren’t direct matches to your industry.

For example, a client of my company sells golf carts, so we wrote a blog post about the most tricked-out golf carts for tailgates, and the link we got back was one their competitors didn’t already have.

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5. Check your Backend: Schema.org, Microformats and Rich Snippets

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The Big Three (Google, Yahoo and Bing) have worked together to develop Schema.org, a set of website standards that will tell search engines what your site is about, making it easier for those engines to read the site’s data and index accordingly.

By using rich snippets, for example, you’re able to tell Google what information to feature in SERPs: product reviews and prices, upcoming events, recipe cooking times, etc. The added data will increase your click-through rate because users are able to preview more about the link before they commit to the click.

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6. It Doesn’t Mean Anything Without Data

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Whether you’re a one-man SEO show for your company or working in an agency with several clients, your site needs to see results. While ranking reports of keywords is still a great indicator of progress, personalized searches make it difficult to get the most accurate readings. Plus, when Google defaulted to private searches for users signed into their Google accounts, the company made it harder to track how people arrive at your site.

Start relying more on simple key performance indicators (KPIs) to show results, for instance, the number of landing pages you have, the bounce rate of those pages, and the number of keywords driving traffic to each of those landing pages. Google Analytics displays all of this data.

What are some other things you see that are affecting searches, and what are you doing to improve your rankings in these areas?
????: NamePros.com http://www.namepros.com/showthread.php?t=737034

-

There are img's and such at the link.
Check it out and tell me what you guys think.

Peace,
Cy

Bizzoyce · 11-11-2011, 08:10 AM

Thanks for the share, This is some real good information and you always see questions on this sort of stuff.

wishbone · 11-15-2011, 09:29 PM

Awesome new details. As far I observed, site owner should mainly focus on building their site authority/reputation, gathering links in not enough..

**enlytend** · 11-17-2011, 05:14 AM

Good, succinct summary of talk that's been going around in the last year or two.

The first point especially is something a lot of people are still ignorant about. Currently, if you rank in the top 3 for a localized keyword in "normal" search, you may be pushed so far down the page by the local results that it's the equivalent of the former positions 8-10. The suggestions given will get you off to a good start (though there are also some "gotchas" to watch for.)
????: NamePros.com http://www.namepros.com/showthread.php?t=737034

You need a verifiable physical address to rank on local - if you're an online business targeting local areas, it's time to start thinking PPC if you want above the fold visability.

#2 - add Google+ to that short list (for Google search).
#3,#4, #6 - not really newsworthy, but good points. (Re #6, the # of people who search while logged in to Google is still a pretty small percentage overall.)
#5 - can be a pain to implement, but a big plus if you have events,reviews or recipes.

hopkism · 11-17-2011, 07:47 AM

#2 I am finding is becoming more and more necessary. I have also found that sticking to a few choice ones, Twitter, StumbleUpon, and Facebook in that order is driving the most social traffic to my website. All the hundreds of others I have tried have contributed less than 1% traffic to my website. Google+ will be the next for me to implement, since I have to figure Google likes it.

Yet I am always reminded that content is king. It does not matter how many backlinks or social bookmarks you have if your content is not valuable, unique, and consistent.

DanP · 11-17-2011, 08:57 AM

Good info, thanks.

cyberdesignz · 11-22-2011, 02:12 AM

Good post, quite helpful especially for those people who just want to come first, never think to provide quality at site. Google make analysis according to usefulness and information of the website, how much its helping a common user.

mywork · 11-27-2011, 11:07 PM

very informative post ,yes i totally agree with you links are not that important then reputation,website should provide some quality and informative post to their visitors....

hendrix · 12-23-2011, 08:35 AM

Great share, mate. It is always worth remebering that content is king

Dirky47 · 12-25-2011, 08:01 PM

Great. I started reading this post and after this, I will share it to my co SEOs. Great posting!

sohan Singh · 12-26-2011, 05:47 AM

Good information. Thanks for sharing with us. The main key factor to promote any page is rich and unique content. A strong content will always catch the eyes of Google and it will also help users. Never think about robots, always think as an user. Try to fulfill their requirements You will get success soon.

seo_corporation · 12-26-2011, 06:38 AM

Google is focusing on more and more personalized search. It also prefers local search. Nice points discussed.

Dirky47 · 12-26-2011, 07:29 PM

I shared it in Facebook and It received likes. Great posting. I'm currently applying what I read on this link.

drive · 12-27-2011, 06:36 AM

Thank you so much for your share!you did good job.

trishia · 01-13-2012, 06:24 PM

nice share. all mentions are indeed useful. With google panda, we need to have good quality contents. google is becoming harder and harder.

Vacuole · 01-16-2012, 08:39 PM

Nice article... Thanks for sharing.

zidane · 01-18-2012, 01:00 AM

First time to hear about schema.org It was interesting to know that the big 3 search engines can unite and do something together.

Content is the king, no doubt about that and Google still pushes for the quality when they have done the panda cleaning.

Zidane

seenathkumar · 05-16-2012, 03:24 AM

Today SEO is not an easy task you have to put quality work if you want to stay ahead from your competitors, in 2012 their was many ban and webmasters still trying to recover from that penalty, now they have to work smartly and put more quality work which will help to recover from their low quality work, using tips and staying updated with new algorithm will really help them to improve their SEO work.

george88smith88 · 05-16-2012, 03:32 AM

Great information you shared, its helpful for us, many thanks...

esprintguy · 05-23-2012, 01:04 AM

This is a very useful post. It's full of facts from an expert. Thanks for posting this one here. There's really a whole lot of new that has to be applied. Search Engines have been changing their mechanisms and algorithms and chasing after them is a priority for success in the web.

11-11-2011, 08:10 AM	#2 (permalink)
Bizzoyce New Member Join Date: Aug 2011 Location: New Brunswick Posts: 20	Thanks for the share, This is some real good information and you always see questions on this sort of stuff. __________________ Quality Facebook Fans/Likes, Twitter Followers, Social Bookmarking and More.

11-15-2011, 09:29 PM	#3 (permalink)
wishbone NamePros Member Join Date: Oct 2010 Posts: 53	Awesome new details. As far I observed, site owner should mainly focus on building their site authority/reputation, gathering links in not enough.. __________________ Quality pet beds & heated dog beds on sale!

11-17-2011, 05:14 AM	#4 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Good, succinct summary of talk that's been going around in the last year or two. The first point especially is something a lot of people are still ignorant about. Currently, if you rank in the top 3 for a localized keyword in "normal" search, you may be pushed so far down the page by the local results that it's the equivalent of the former positions 8-10. The suggestions given will get you off to a good start (though there are also some "gotchas" to watch for.) ????: NamePros.com http://www.namepros.com/showthread.php?t=737034 You need a verifiable physical address to rank on local - if you're an online business targeting local areas, it's time to start thinking PPC if you want above the fold visability. #2 - add Google+ to that short list (for Google search). #3,#4, #6 - not really newsworthy, but good points. (Re #6, the # of people who search while logged in to Google is still a pretty small percentage overall.) #5 - can be a pain to implement, but a big plus if you have events,reviews or recipes. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research Last edited by enlytend; 11-17-2011 at 05:21 AM.

11-17-2011, 07:47 AM	#5 (permalink)
hopkism NamePros Regular Join Date: Sep 2011 Posts: 429 Follow @hopkism	#2 I am finding is becoming more and more necessary. I have also found that sticking to a few choice ones, Twitter, StumbleUpon, and Facebook in that order is driving the most social traffic to my website. All the hundreds of others I have tried have contributed less than 1% traffic to my website. Google+ will be the next for me to implement, since I have to figure Google likes it. Yet I am always reminded that content is king. It does not matter how many backlinks or social bookmarks you have if your content is not valuable, unique, and consistent. __________________ Investing in Domain Names - Strategies to Make Money Online - Domain Names for You

11-22-2011, 02:12 AM	#7 (permalink)
cyberdesignz New Member Join Date: Oct 2010 Posts: 15	Good post, quite helpful especially for those people who just want to come first, never think to provide quality at site. Google make analysis according to usefulness and information of the website, how much its helping a common user. __________________ Web Design Firm \| Web Designers \| Ecommerce Web Designer

11-17-2011, 08:57 AM	#6 (permalink)
DanP New Member Join Date: Aug 2011 Posts: 16	Good info, thanks.

11-27-2011, 11:07 PM	#8 (permalink)
mywork New Member Join Date: Nov 2011 Posts: 18	very informative post ,yes i totally agree with you links are not that important then reputation,website should provide some quality and informative post to their visitors....

12-23-2011, 08:35 AM	#9 (permalink)
hendrix New Member Join Date: Dec 2011 Location: London Posts: 10	Great share, mate. It is always worth remebering that content is king

12-25-2011, 08:01 PM	#10 (permalink)
Dirky47 NamePros Regular Join Date: Oct 2008 Posts: 395	Great. I started reading this post and after this, I will share it to my co SEOs. Great posting! __________________ Dog Car Seats \| Retriever Trainer \| PetSafe

12-26-2011, 05:47 AM	#11 (permalink)
sohan Singh New Member Join Date: Dec 2011 Posts: 6	Good information. Thanks for sharing with us. The main key factor to promote any page is rich and unique content. A strong content will always catch the eyes of Google and it will also help users. Never think about robots, always think as an user. Try to fulfill their requirements You will get success soon.

12-26-2011, 06:38 AM	#12 (permalink)
seo_corporation New Member Join Date: May 2011 Location: SEO Corporation, India Posts: 19 Follow @seocorporation	Google is focusing on more and more personalized search. It also prefers local search. Nice points discussed. __________________ SEO Corporation =#1 SEO Firm , SEO Experts, SEO Content Writing SEO Copywriting Services SEO Consulting Firm

12-26-2011, 07:29 PM	#13 (permalink)
Dirky47 NamePros Regular Join Date: Oct 2008 Posts: 395	I shared it in Facebook and It received likes. Great posting. I'm currently applying what I read on this link. __________________ Dog Car Seats \| Retriever Trainer \| PetSafe

12-27-2011, 06:36 AM	#14 (permalink)
drive Account Suspended Join Date: Dec 2011 Location: Xi'AN Posts: 14	Thank you so much for your share!you did good job.

01-13-2012, 06:24 PM	#15 (permalink)
trishia New Member Join Date: Dec 2011 Posts: 9	nice share. all mentions are indeed useful. With google panda, we need to have good quality contents. google is becoming harder and harder.

01-16-2012, 08:39 PM	#16 (permalink)
Vacuole New Member Join Date: Jan 2012 Posts: 2	Nice article... Thanks for sharing.

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