Google and Exact Match Domains

**enlytend** · 03-17-2011, 04:25 AM

Per Matt Cutts Google is thinking about "Turning the knob down within the algorithm" so that "given 2 different domains, it wouldn't help you as much to have a domain with a bunch of keywords in it"

http://www.youtube.com/watch?v=rAWFv...ature=youtu.be

(Video posted 3/7, quote starts around 2:20)

He first hinted at this at Pubcon last fall.

renek · 03-21-2011, 04:48 AM

So less value in domain names and more in content...

jacobatwood · 03-21-2011, 06:47 AM

The Google search depends upon the keywords and dependently on the contents rather than the domain names.

WebIntellects - Rob · 03-22-2011, 07:55 AM

From my perspective, strong descriptive domain names will still have the same value before and after because those domain names can be brands on their own.

healthtourism · 03-24-2011, 09:23 AM

I think that will be fair for everyone.

ovaismirza33 · 03-28-2011, 08:23 AM

Thats a good news for those who are doing seo for their website but could not get rankings because some other fellows taken the keywords in the domain name.. so its a fair deal for everyone..

GeorgeS · 03-29-2011, 07:20 PM

I think even with the update, domain names would still hold good weight because the URLs are taken into account as an entity and as a possible point of reference for the website.

ericsimmon · 04-05-2011, 10:53 PM

bad news for domain business.

SiberForum · 04-08-2011, 12:38 AM

Why could Google trust domain matches so much?
Because they are often associated with brands which protect their trademarks more vigilantly than in the past, and there are so many domainers and so much vc money placing premiums on domain names.

AbsoluteKC · 04-08-2011, 05:21 AM

I think this makes sense both in long term and in the perspective of branding. Now the question is when..

vast · 04-12-2011, 08:37 AM

A real question is what actually Matt meant under "a domain with a bunch of keywords in it" - an exact match domain or simply a keyword-rich domain. I tend to believe that he was speaking about the second ones, as there's an unlimited variety of them and their share in search results is greater and overall site quality is low in general.

biggie · 04-12-2011, 09:03 AM

Originally Posted by enlytend

Per Matt Cutts Google is thinking about "Turning the knob down within the algorithm" so that "given 2 different domains, it wouldn't help you as much to have a domain with a bunch of keywords in it"
????: NamePros.com http://www.namepros.com/search-engines/707131-google-and-exact-match-domains.html

http://www.youtube.com/watch?v=rAWFv...ature=youtu.be

(Video posted 3/7, quote starts around 2:20)

He first hinted at this at Pubcon last fall.

how do you know, what you think you know, is even worth worrying about?

**enlytend** · 04-12-2011, 11:36 AM

Who said anything about "worrying?"

Just passing along information about an anticipated algo change that could be relevant to the domainer community - take it or leave it or do with it as you please.

biggie · 04-12-2011, 12:01 PM

Originally Posted by enlytend

Who said anything about "worrying?"

Just passing along information about an anticipated algo change that could be relevant to the domainer community - take it or leave it or do with it as you please.

i mentioned worrying

and have decided to ignore the message, but focus on the effects of it's delivery.

simply because it's irrelevant, until it actualy effects/affects anything in motion or in progress.

my point is:

any info passed along about any changes in the "status quo" causes worry, frustrations and stress.

just look at the responses:

Originally Posted by ericsimmon

bad news for domain business.

Originally Posted by renek

So less value in domain names and more in content...

Originally Posted by vast

A real question is what actually Matt meant under "a domain with a bunch of keywords in it"

Originally Posted by healthtourism

I think that will be fair for everyone.

i ain't trying to kill the messenger, just showing how some messages, send messages, which are used to further confuse, rather than clarify an existing process.

hope you feel me

bluearrow · 04-15-2011, 12:53 AM

I wonder if this might hit the Domain name market. Keyword domain prices could decrease ?

.

saima.spider · 04-15-2011, 09:33 PM

so will there be a great change in ranking for the existing ones

axylboss · 04-16-2011, 09:57 AM

The first is a brand. Users love these domains.

DOTT · 05-01-2011, 06:13 AM

I wish so, these days so difficult to find a exact match .com,

For some hot niches, even 5 words long dash domain was taken, like, a-b-c-d-e.com,

i have to take a dash .org, if google changes, would be better for us.

03-17-2011, 04:25 AM	THREAD STARTER #1 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Google and Exact Match Domains Per Matt Cutts Google is thinking about "Turning the knob down within the algorithm" so that "given 2 different domains, it wouldn't help you as much to have a domain with a bunch of keywords in it" http://www.youtube.com/watch?v=rAWFv...ature=youtu.be (Video posted 3/7, quote starts around 2:20) He first hinted at this at Pubcon last fall. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

03-21-2011, 04:48 AM	#2 (permalink)
renek NamePros Regular Join Date: Dec 2010 Posts: 499	So less value in domain names and more in content... __________________ Pm me for a PR3 link priced at $5 per year www.a--g.com

03-21-2011, 06:47 AM	#3 (permalink)
jacobatwood NamePros Member Join Date: Mar 2011 Posts: 47	The Google search depends upon the keywords and dependently on the contents rather than the domain names. __________________ █ A home to Virtual Machines! █ Onshore/Offshore Managed VPS █ Managed HardCore Ultimate VPS Offshore/Onshore

03-22-2011, 07:55 AM	#4 (permalink)
WebIntellects - Rob NamePros Regular Join Date: Nov 2009 Posts: 656	From my perspective, strong descriptive domain names will still have the same value before and after because those domain names can be brands on their own. __________________ Use coupon "Rob" and get 10% discount for any payment! WebIntellects - Fully Managed Dedicated and since 1999. WebhostGIANT - Low cost hosting from $2.79!

03-28-2011, 08:23 AM	#6 (permalink)
ovaismirza33 New Member Join Date: Mar 2011 Posts: 4	Thats a good news for those who are doing seo for their website but could not get rankings because some other fellows taken the keywords in the domain name.. so its a fair deal for everyone.. __________________ Seo Training Delhi

03-24-2011, 09:23 AM	#5 (permalink)
healthtourism NamePros Member Join Date: Mar 2011 Posts: 35	I think that will be fair for everyone.

03-29-2011, 07:20 PM	#7 (permalink)
GeorgeS New Member Join Date: Mar 2011 Posts: 3	I think even with the update, domain names would still hold good weight because the URLs are taken into account as an entity and as a possible point of reference for the website.

04-05-2011, 10:53 PM	#8 (permalink)
ericsimmon Account Suspended Join Date: Apr 2011 Posts: 17	bad news for domain business.

04-08-2011, 12:38 AM	#9 (permalink)
SiberForum Senior Member Join Date: Dec 2007 Posts: 1,459	Why could Google trust domain matches so much? Because they are often associated with brands which protect their trademarks more vigilantly than in the past, and there are so many domainers and so much vc money placing premiums on domain names. __________________ Canadian .CA Domain Name Registration and Web Site Hosting Sibername.com is an ICANN/CIRA/Eurid Accredited Registrar.

04-08-2011, 05:21 AM	#10 (permalink)
AbsoluteKC NamePros Regular Join Date: Apr 2006 Posts: 980	I think this makes sense both in long term and in the perspective of branding. Now the question is when.. __________________ SEO Tips \| One Day, One Card \| KC Tan Logo Design \| WordPress Coach Profit Blogging Workshop

04-12-2011, 08:37 AM	#11 (permalink)
vast NamePros Member Join Date: Jan 2010 Posts: 32	A real question is what actually Matt meant under "a domain with a bunch of keywords in it" - an exact match domain or simply a keyword-rich domain. I tend to believe that he was speaking about the second ones, as there's an unlimited variety of them and their share in search results is greater and overall site quality is low in general.

04-12-2011, 11:36 AM	THREAD STARTER #13 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	Who said anything about "worrying?" Just passing along information about an anticipated algo change that could be relevant to the domainer community - take it or leave it or do with it as you please. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

04-15-2011, 12:53 AM	#15 (permalink)
bluearrow Senior Member Join Date: Sep 2005 Posts: 3,015	I wonder if this might hit the Domain name market. Keyword domain prices could decrease ? . __________________ Free Online Calls Pen Tablets Free Online Fax ~ Remote PC Software ~ Car Insurance FREE SMS \| Send Free SMS \| Free SMS Messaging Earn Money Online

04-15-2011, 09:33 PM	#16 (permalink)
saima.spider NamePros Member Join Date: Apr 2011 Posts: 26	so will there be a great change in ranking for the existing ones

04-16-2011, 09:57 AM	#17 (permalink)
axylboss New Member Join Date: Feb 2011 Location: World Posts: 4	The first is a brand. Users love these domains.

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05-01-2011, 06:13 AM	#18 (permalink)
DOTT NamePros Member Join Date: Feb 2010 Posts: 100	I wish so, these days so difficult to find a exact match .com, For some hot niches, even 5 words long dash domain was taken, like, a-b-c-d-e.com, i have to take a dash .org, if google changes, would be better for us. __________________ K Last edited by mis_chiff; 05-06-2011 at 12:05 AM.